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Don’t let inefficient spending, hidden compliance risks, and poor ROI drain your marketing budget. Mplan’s Media Performance Audits provide a transparent, data-driven review of your advertising performance. We uncover hidden inefficiencies, optimise performance metrics, and ensure compliance with industry regulations and best practices.
Don’t let inefficient spending, hidden compliance risks, and poor ROI drain your marketing budget. Mplan’s Media Performance Audits provide a transparent, data-driven review of your advertising performance. We uncover hidden inefficiencies, optimise performance metrics, and ensure compliance with industry regulations and best practices.
Our Media Performance Audits go beyond basic financial checks and channel reviews. We combine spending analysis, KPI tracking, regulatory compliance, and cost-efficiency insights to assess your marketing efforts comprehensively. Our team of experts delivers a clear roadmap for improving marketing outcomes and ensuring brand safety.
Budget Allocation & ROI: We evaluate budget allocation across all channels—search, display, TV, radio, social, and more—to ensure your investments align with performance and drive maximum impact.
Cost-Effectiveness & Efficiency: We identify areas of diminishing returns and potential budget overlaps, freeing up resources for more promising initiatives..
KPIs, Reach, & Conversions: We analyse key performance indicators (KPIs) such as impressions, conversion rates, cost-per-acquisition (CPA), and brand lift to identify areas for optimisation.
Holistic View: We aggregate data from offline and digital sources to provide a unified view of your marketing performance.
Industry & Policy Standards: We ensure your campaigns comply with all relevant regulations, including regional advertising laws, consumer protection rules, and platform-specific policies, protecting your brand from penalties and reputational damage.
Brand Safety & Ad Fraud Checks: We implement brand safety measures and verify ad inventory to maintain credibility and trust across all channels.
Cost-Effectiveness Verification: We analyse invoicing, vendor terms, and channel deals to ensure alignment with best practices and identify cost-saving opportunities.
Efficiency Assessments: We compare actual spending to planned budgets and analyse financial structures to highlight potential overspending or areas for increased efficiency.
Our audits leverage the expertise of digital marketers, media planners, financial auditors, and media analysts to provide a comprehensive evaluation of your marketing strategy.
We consolidate offline and digital data into a single, accessible dashboard, providing a clear and comprehensive view of your marketing performance.
Our agile monitoring allows you to quickly identify and address issues like overspending or compliance risks.
We tie every recommendation to measurable business outcomes, providing actionable insights that drive cost savings, improved performance, and revenue growth.
We centralise budget tracking and ensure alignment between spending and brand objectives.
We ensure your campaigns adhere to all relevant regulations and industry standards.
We filter out unnecessary data and focus on the KPIs that drive meaningful decisions.
We meticulously reconcile vendor accounts and invoices to identify discrepancies and optimise spending.
We centralise budget tracking and ensure alignment between spending and brand objectives.
We filter out unnecessary data and focus on the KPIs that drive meaningful decisions.
We ensure your campaigns adhere to all relevant regulations and industry standards.
We meticulously reconcile vendor accounts and invoices to identify discrepancies and optimise spending.
We handle the technical complexities of media performance audits, allowing you to focus on strategic decision-making.
We evaluate all channels – offline, digital, and influencer – using consistent criteria for accurate comparisons and insights.
We tailor our audit approach to your specific needs and scale, from single-channel reviews to global multi-channel audits.
We provide transparent, prioritised recommendations for improving your media performance and achieving your marketing goals.
We define the scope of the audit, including specific campaigns, channels, and vendor relationships to be evaluated.
We gather and validate all relevant data, ensuring accuracy and completeness.
We conduct a comprehensive analysis of your media spending, performance, compliance, and alignment with brand goals.
We deliver a clear and actionable report with prioritised recommendations and a timeline for implementation.
We create a unified data repository and interactive dashboards highlighting key trends and insights.
We verify vendor invoices, contracts, and compliance with relevant regulations.
We use advanced analytics to measure the true impact of your media investments and identify areas for optimisation.
Our AI-powered platform provides data-driven recommendations for improving your media strategy and maximising ROI.
All-Channel Vision
We comprehensively evaluate your entire media mix, ensuring no campaign or vendor is overlooked.
Emphasis on Practical Outcomes
We deliver actionable recommendations that drive tangible improvements in your marketing performance.
Future-Ready & Adaptive
We adapt to the evolving media landscape and consumer behaviours to ensure your strategies remain effective.
Transparent, Collaborative Partnership
We keep you informed & involved throughout the audit process, providing clear communication & actionable insights.
We’re more than just an agency; we’re your strategic partner. Our team of industry experts collaborates closely with you to develop data-driven campaigns that deliver measurable results, all while prioritizing your unique business needs and goals. We develop media plans and strategies that identify the perfect combination of advertising solutions to achieve your key performance indicators (KPIs). Whether you’re looking for traditional or digital channels, we craft attainable media strategies to deliver success for your brand.
Our experts leverage deep industry insights, analytics & proprietary tools to identify the best media strategies to meet your marketing goals while showcasing a real enhancement in advertising and marketing initiatives. Our passionate team is dedicated to delivering results that drive success for your business.
Our experts leverage deep industry insights, analytics & proprietary tools to identify the best media strategies to meet your marketing goals while showcasing a real enhancement in advertising and marketing initiatives. Our passionate team is dedicated to delivering results that drive success for your business.
