New 2024 Case Study on Programmatic Ads - Download
New 2024 Case Study on Programmatic Ads - Download
Cut through the digital noise with influencer marketing. Mplan connects your brand with trusted voices to reach engaged audiences. We go beyond vanity metrics, focusing on genuine connections and measurable results. Elevate your brand and drive sales with authentic influencer partnerships.
Cut through the digital noise with influencer marketing. Mplan connects your brand with trusted voices to reach engaged audiences. We go beyond vanity metrics, focusing on genuine connections and measurable results. Elevate your brand and drive sales with authentic influencer partnerships.
Weprioritise genuine influence and audience engagement over vanity metrics. Mplan aligns your brand story with influencers whose values and styles complement your identity. Data guides our partnerships, ensuring each collaboration speaks directly to your target audience's needs and passions. We track key metrics like engagement rate, reach, audience sentiment, website traffic, and conversions to ensure your campaigns deliver tangible results. With transparency at our core, we manage relationships, measure performance, and consistently refine tactics– creating a seamless bridge between influencer content and your larger marketing ecosystem
We facilitate various collaboration types, including sponsored posts, stories, reels, product reviews, giveaways, live streams, long-term ambassadorships, and more, to achieve your specific marketing objectives.
We specialize in influencer marketing across leading platforms like TikTok, Instagram, YouTube, and LinkedIn, tailoring strategies to each platform’s unique audience and content formats.
Our strategic influencer partnerships accelerate the customer journey, driving conversions and delivering tangible brand lift.
We begin by immersing ourselves in your brand clarifying objectives, priorities, key product/service details, competitor landscape, and budget parameters to shape a winning influencer campaign.
We use demographics and AI-driven insights to pinpoint the influencers most resonating with your ideal customers
Our extensive network includes everyone from micro-influencers to high-profile celebrities, carefully selected based on your campaign goals and target audience.
We facilitate co-created campaigns that seamlessly blend the influencer's authentic style with your brand message, generating excitement and trust among their followers.
We establish a clear content review and approval process to ensure all influencer content aligns with your brand guidelines and messaging.
Real-time feedback loops track reach, engagement, and conversions. We provide transparent reports, optimize on the go, and deliver actionable insights to fuel future success.
We ensure all influencer collaborations comply with FTC guidelines and platform-specific disclosure requirements.
Mplan’s rigorous vetting process evaluates digital ethics, follower credibility, and brand synergy to ensure genuine engagement and prevent misleading metrics. We use a combination of quantitative data analysis and qualitative assessments to identify influencers with authentic audiences and strong brand alignment.
We priorities partnerships that reflect your brand identity, ensuring authenticity that resonates with your target audience and builds trust. This involves in-depth interviews and personality assessments to ensure a firm fit between your brand and the influencer.
Our approach links influencer content to real KPIs, such as lead generation, customer acquisition, and direct sales impact, demonstrating the actual value of your investment. We use attribution modelling and advanced analytics to track the direct effect of influencer campaigns on your business goals.
Mplan’s agile workflows adapt influencer strategies to the ever-evolving social media landscape, ensuring your campaigns remain relevant and practical. We continuously monitor platform updates, emerging trends, and new content formats to optimize your campaigns in real-time.
We have a proactive crisis management plan to mitigate potential reputational risks associated with influencer controversies, protect your brand image and ensure a swift resolution to any issues that may arise.
Mplan’s rigorous vetting process evaluates digital ethics, follower credibility, and brand synergy to ensure genuine engagement and prevent misleading metrics. We use a combination of quantitative data analysis and qualitative assessments to identify influencers with authentic audiences and strong brand alignment.
We priorities partnerships that reflect your brand identity, ensuring authenticity that resonates with your target audience and builds trust. This involves in-depth interviews and personality assessments to ensure a firm fit between your brand and the influencer.
Our approach links influencer content to real KPIs, such as lead generation, customer acquisition, and direct sales impact, demonstrating the actual value of your investment. We use attribution modelling and advanced analytics to track the direct effect of influencer campaigns on your business goals.
Mplan’s agile workflows adapt influencer strategies to the ever-evolving social media landscape, ensuring your campaigns remain relevant and practical. We continuously monitor platform updates, emerging trends, and new content formats to optimize your campaigns in real-time.
We have a proactive crisis management plan to mitigate potential reputational risks associated with influencer controversies, protect your brand image and ensure a swift resolution to any issues that may arise.
We combine first-party data, AI-powered audience tools, and a vast influencer network to secure the perfect match between creators and brands.
We integrate programmatic with TV, digital, and out-of-home channels, multiplying your brand’s reach and consistency.
Whether testing the waters with micro-influencers or launching a large-scale celebrity campaign, Mplan ensures seamless planning, deployment, and tracking at any budget level.
Every influencer post or story is tied to relevant metrics like conversions, sign-ups, and brand sentiment. We provide regular performance reviews highlighting successes, improvement areas, and fresh ideas.
We evaluate your brand’s positioning, competitive landscape, and influencer objectives to identify the ideal content creators for your campaign.
We collaborate with you and the influencers to develop authentic content that seamlessly integrates your brand message. We meticulously plan and manage campaign timelines, deliverables, and expectations.
We analyze user behaviors and influencer data (follower authenticity, engagement quality, brand synergy) to curate a shortlist of creators uniquely positioned to champion your brand.
We track engagements, feedback, and conversions, making ongoing adjustments to maximize campaign momentum and ensure optimal results.
We evaluate your brand’s positioning, competitive landscape, and influencer objectives to identify the ideal content creators for your campaign.
We analyze user behaviors and influencer data
(follower authenticity, engagement quality, brand synergy) to curate a shortlist of creators
uniquely positioned to champion your brand.
Our account leads operate as an extension of your team—offering proactive updates, swift feedback loops, and strategic pivots aligned with real-time market shifts.
We track engagements, feedback, and conversions, making ongoing adjustments to maximize campaign momentum and ensure optimal results.By analysing user behaviour, industry trends, and test outcomes, we perpetually enhance your campaigns—guarding against stagnation and keeping performance on the rise.
We evaluate each influencer’s performance data, audience demographics, and content authenticity to minimize guesswork and maximize relevance.
We leverage AI-driven social listening to identify emerging topics and ensure brand mentions align with current trends.
Analytics provide a unified view of influencer activities, post engagements, conversion funnels, and ROI, making it easy to interpret campaign outcomes.
We collaborate with leading tracking and measurement platforms to ensure accurate attribution from influencer content to on-site actions and revenue lift.
A new fashion brand looking to establish trust and break into a saturated market partnered with Mplan. We identified a select group of micro- and mid-tier influencers whose aesthetics and personal style aligned with the brand’s ethos. Within six months, the campaign achieved an average engagement rate of 8% (double the industry average), a conversion rate of 3%, and a ROASof6:1. Brand awareness soared across Instagram and YouTube, and sales surged by 40%– proving the power of strategic influencer partnerships to drive quantifiable business growth.
Amid-tier online retailer struggled against better-known competitors. By crafting thematic content clusters, executing a technical site overhaul, and earning high-quality backlinks in their niche, we achieved a first-page presence for multiple strategic terms. Within six months, conversions doubled, underscoring how integrated, user-first SEO can revolutionise market positioning.
Comprehensive Marketing Insight
We ensure influencer initiatives complement your entire marketing strategy, from product launches to brand awareness campaigns.
Focus on Authentic Collaboration
We nurture genuine, long-term relationships between creators and your brand, amplifying credibility and fostering lasting loyalty.
Adaptability & Innovation
We continuously adapt to the evolving social media landscape, testing new features, creative formats, and approaches to keep your brand fresh and forward-thinking
Transparent, Ongoing Support
We provide regular updates, intuitive dashboards, and strategy sessions to keep you informed and involved in every process step.
Our experts leverage deep industry insights, analytics & proprietary tools to identify the best media strategies to meet your marketing goals while showcasing a real enhancement in advertising and marketing initiatives. Our passionate team is dedicated to delivering results that drive success for your business.
Our experts leverage deep industry insights, analytics & proprietary tools to identify the best media strategies to meet your marketing goals while showcasing a real enhancement in advertising and marketing initiatives. Our passionate team is dedicated to delivering results that drive success for your business.
