New 2024 Case Study on programmatic Advertising - Download Now
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In today’s hyper-competitive online landscape, generic metrics no longer cut it. You need campaigns that translate into revenue growth, brand authority, or market expansion. That’s where Mplan comes in. Founded on helping brands “Plan Ads Better,” we fuse Media, Data, Technology, and Commerce within one high-impact framework.
We embrace transparency, robust partnerships, and data-driven excellence. We ensure that every digital touchpoint—display, search, social, video, or programmatic—directly contributes to your bottom line. We don’t merely run ads; we architect performance solutions that move the needle.
In today’s hyper-competitive online landscape, generic metrics no longer cut it. You need campaigns that translate into revenue growth, brand authority, or market expansion. That’s where Mplan comes in. Founded on helping brands “Plan Ads Better,” we fuse Media, Data, Technology, and Commerce within one high-impact framework.
We embrace transparency, robust partnerships, and data-driven excellence. We ensure that every digital touchpoint—display, search, social, video, or programmatic—directly contributes to your bottom line. We don’t merely run ads; we architect performance solutions that move the needle.
Struggling to be seen in today’s oversaturated market? We help bridge the gap. We find your ideal audience and craft messages that resonate, turning passive viewers into engaged customers. Let’s cut through the noise together.
Whether you’re cracking new markets, boosting lead flow, or launching a product, our campaigns pursue quantifiable impact – no guesswork, just verifiable results.
Are you tired of siloed channels? We craft integrated strategies that guide prospects from top-of-funnel awareness to conversion-focused re-engagement, maximising growth at every stage.
Digital media evolves at breakneck speed: platforms rebrand overnight (X, formerly Twitter), AI-driven targeting changes monthly, and consumer tastes pivot on a dime. Our agile approach lets us pivot swiftly, keeping you ahead of the curve.
Data drives everything. We measure campaign success through critical KPIs – like cost per lead (CPL) and true ROI – so you see precisely how each tactic fuels your revenue.
Maximise brand visibility by automating placements across premium networks. Our programmatic strategy zeroes in on high-intent audiences while intelligent retargeting recaptures potential customers who have yet to convert.
Standing out on Google or Bing means more than bidding on keywords. We structure campaigns around user intent, refine ad copy, and optimise landing pages—fueling conversions while keeping acquisition costs in check.
In a saturated content world, video and native ads cut through noise. We blend emotive storytelling with data-informed targeting to deliver compelling content on YouTube, OTT platforms, editorial sites, and more.
Social channels—Meta (Facebook & Instagram), LinkedIn, X, and beyond—offer massive potential if handled precisely. We leverage advanced segmentation, dynamic creative testing, and robust analytics to transform casual scrollers into brand advocates.
Break into new territories with real-time audience insights. Swift ramp-ups and well-targeted ads give you the competitive edge from day one.
Building awareness is just the start. Our cross-channel retargeting and influencer collaborations convert buzz into actual sales, hitting your milestones on schedule.
Through funnel-based strategies, we ensure prospects receive relevant messaging at precisely the right moment—driving faster decisions and higher ROI.
Premium placements, compelling narratives, and consistent creative execution distinguish your brand as the standout choice in a crowded market.
We start with thorough consultations to internalise your KPIs, market context, and brand values-forming a campaign blueprint that directly supports your strategic aims.
Our account leads operate as an extension of your team—offering proactive updates, swift feedback loops, and strategic pivots aligned with real-time market shifts.
You’re a true partner in the process. Joint brainstorming refines messaging, creative angles, and targeting approaches, ensuring a well-orchestrated roadmap.
By analysing user behaviour, industry trends, and test outcomes, we perpetually enhance your campaigns—guarding against stagnation and keeping performance on the rise.
Whether you’re cracking new markets, boosting lead flow, or launching a product, our campaigns pursue quantifiable impact – no guesswork, just verifiable results.
You’re a true partner in the process. Joint brainstorming refines messaging, creative angles, and targeting approaches, ensuring a well-orchestrated roadmap.
Our account leads operate as an extension of your team—offering proactive updates, swift feedback loops, and strategic pivots aligned with real-time market shifts.
By analysing user behaviour, industry trends, and test outcomes, we perpetually enhance your campaigns—guarding against stagnation and keeping performance on the rise.
Our creative specialists craft and iterate ad collateral to maintain brand voice and boost engagement.
Real-time dashboards consolidate data across channels, empowering us to optimise budgets proactively and elevate ROI.
We synchronise efforts across Google Ads, programmatic platforms, Meta, LinkedIn, X, and more—compounding insights for exponential results.
Mplan’s leadership draws on decades of media planning and buying experience, constantly sharing expertise on AI in ad tech, brand lift measurement, and evolving consumer behaviours. Our passion for research and innovation benefits your campaigns as we integrate breakthroughs to keep you miles ahead.
A fast-growing e-commerce brand sought a 2x jump in monthly sales. By fine-tuning PPC bids, deploying dynamic retargeting in the display, and adding lookalike campaigns on social, we exceeded that goal in under three months and held cost-per-conversion steady. Our hallmark is this agile, data-centred approach—turning ambitious objectives into tangible performance gains.
Consolidated Expertise
Strategists, data analysts, and creatives function in one unified ecosystem, yielding cohesive vision and polished execution.
Holistic Channel Integration
We don’t fragment budgets across disconnected tactics. Every media buy or creative concept supports a full-funnel approach for exponential outcomes.
Advanced Measurement & Attribution
We’re not fixated on superficial counts. Our multi-touch attribution models and sophisticated analytics pinpoint precisely where your campaigns excel—and how we can replicate that success repeatedly.
Relentless Pursuit of Higher Standards
Our ethos, “Plan Ads Better,” pushes us to refine strategies, test emerging technologies, and stay nimble in a constantly shifting marketplace.
Phase 1
Phase 2
Phase 3
Phase 4
We audit your existing channels, define KPIs, architect campaigns, and outline creative angles.
Full deployment: finalising ad creatives, configuring targeting, and launching across all selected platforms.
We monitor performance data continuously, pivot swiftly when needed, and scale top-performing segments to maximise returns.
Regular meetings examine campaign successes, address challenges, and map out next steps or fresh testing initiatives to sustain momentum.
Our experts leverage deep industry insights, analytics & proprietary tools to identify the best media strategies to meet your marketing goals while showcasing a real enhancement in advertising and marketing initiatives. Our passionate team is dedicated to delivering results that drive success for your business.
Our experts leverage deep industry insights, analytics & proprietary tools to identify the best media strategies to meet your marketing goals while showcasing a real enhancement in advertising and marketing initiatives. Our passionate team is dedicated to delivering results that drive success for your business.
