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Go beyond basic metrics and unlock the true potential of your media investments. Mplan’s Media Analytics Services provides in-depth, real-time insights across all TV, print, digital, and social channels. We empower you to make informed marketing decisions with advanced analytics, unified dashboards, and actionable recommendations.
Go beyond basic metrics and unlock the true potential of your media investments. Mplan’s Media Analytics Services provides in-depth, real-time insights across all TV, print, digital, and social channels. We empower you to make informed marketing decisions with advanced analytics, unified dashboards, and actionable recommendations.
We integrate analytics into every stage of your campaign lifecycle. Our unified approach ensures every media touchpoint is measured against your core objectives: brand awareness, lead generation, or sales growth. By combining offline and online data, we reveal hidden trends, validate creative strategies, and optimise budgets in real-time.
Multi-Channel View: We capture campaign data across all platforms - TV, radio, print, digital, & influencer - providing a consolidated view of performance & how each channel contributes to your goals.
Custom KPI Selection: We tailor dashboards to highlight the metrics that matter most to your business, including cost per qualified lead, brand recall, return on ad spend (ROAS), and conversions.
Unified Data Repository: We break down data silos by combining offline and digital metrics into a single, secure hub, facilitating efficient analysis and reporting.
Scalable Infrastructure: Our solutions adapt to your needs, handling increasing data volumes and complexity as your marketing efforts expand.
Accurate Attribution Models: We map the customer journey to clarify each channel's role in driving conversions and optimise your media mix accordingly.
Incrementality Testing: We conduct rigorous testing to identify which ad exposures generate incremental results, ensuring you invest in the most effective strategies.
Behaviour Forecasting: We leverage historical data and advanced modelling techniques to predict consumer behaviour, anticipate budget requirements, and forecast campaign outcomes.
High-Value Audience Targeting: We use advanced analytics (including Python and R) to identify and prioritise high-value audiences, optimising your media spend for maximum impact.
We seamlessly integrate data from TV, print, and digital channels, providing a holistic view of your marketing performance.
Our real-time analytics enable you to quickly adapt to changing consumer preferences and competitor activities.
We use multi-touch attribution models to accurately measure the impact of each channel and touchpoint on conversions.
Our intuitive dashboards, built on platforms like Tableau, Power BI, Looker Studio, and Adobe Analytics, present data in a clear and actionable format.
We handle the complexities of data warehousing, experimental design, & advanced analytics, allowing you to focus on strategic initiatives.
Our flexible frameworks adapt to your needs, whether you’re a small business or a large enterprise.
Our analytics solutions integrate with your broader marketing efforts, providing a cohesive view of your brand’s performance across all channels.
We connect media insights to quantifiable business outcomes, providing regular updates on the metrics that drive success.
We handle the complexities of data warehousing, experimental design, & advanced analytics, allowing you to focus on strategic initiatives.
Our analytics solutions integrate with your broader marketing efforts, providing a cohesive view of your brand’s performance across all channels.
Our flexible frameworks adapt to your needs, whether you’re a small business or a large enterprise.
We connect media insights to quantifiable business outcomes, providing regular updates on the metrics that drive success.
We define your objectives, assess your current analytics environment, and align on key performance indicators (KPIs).
We design a customised measurement approach, including attribution models, incrementality tests, and real-time tracking.
We set up data pipelines and dashboards that provide end-to-end visibility of your marketing performance.
We monitor performance, adjust campaigns in real time, and apply learnings to refine your media strategy.
We centralise your marketing data in a secure hub to eliminate data silos and accelerate insights.
We use multi-touch attribution and incrementality testing to measure the true impact of your media investments.
We leverage Python, R, and machine learning to build predictive models and identify opportunities for optimisation.
We create intuitive, actionable dashboards using industry-leading platforms like Tableau, Power BI, Looker Studio, and Adobe Analytics.
We tailor reports to your needs, presenting data in clear visuals and narratives that inform strategic decision-making.
A home furnishings retailer partnered with Mplan to connect their offline and online campaign data. Our multi-touch analytics framework and advanced modelling revealed the true impact of each channel on sales. This resulted in a 50% improvement in ROAS within six months.
Complete Visibility
We provide a 360-degree view of your media performance, identifying areas for improvement and opportunities for growth.
Insights That Spark Action
Our analytics outputs guide data-driven decisions, enabling you to optimise your media strategy in real-time.
Forward-Looking Adaptability
We adapt to evolving consumer behaviours and emerging media platforms to ensure your analytics remain relevant and practical.
Collaborative Partnership
We maintain transparency and collaboration throughout the process, providing regular updates and actionable insights./p>
We’re more than just an agency; we’re your strategic partner. Our team of industry experts collaborates closely with you to develop data-driven campaigns that deliver measurable results, all while prioritizing your unique business needs and goals. We develop media plans and strategies that identify the perfect combination of advertising solutions to achieve your key performance indicators (KPIs). Whether you’re looking for traditional or digital channels, we craft attainable media strategies to deliver success for your brand.
Our experts leverage deep industry insights, analytics & proprietary tools to identify the best media strategies to meet your marketing goals while showcasing a real enhancement in advertising and marketing initiatives. Our passionate team is dedicated to delivering results that drive success for your business.
Our experts leverage deep industry insights, analytics & proprietary tools to identify the best media strategies to meet your marketing goals while showcasing a real enhancement in advertising and marketing initiatives. Our passionate team is dedicated to delivering results that drive success for your business.
