My Petrol Pump

Mplan’s role in increasing hyper-local brand recalls for the client My Petrol Pump.


Campaign Objective

To increase brand awareness among the local businesses, industries in & around Bangalore.

Mplan’s Role

Mplan’s role in increasing hyper-local brand recalls for the client My Petrol Pump.

Mplan’s approach

Targeting top radio stations in Bangalore, Multiple ads approach: Jingle variations & RJ Mentions, holistically using bus branding to uplift radio campaigns, chose main factory/industry routes in Bangalore.

Outcome

25% Increase in enquiries

1 Million unique eye-balls: 15 buses, 12 hrs/day, 30 days

3X brand recall by share of voice