My Petrol Pump
Mplan’s role in increasing hyper-local brand recalls for the client My Petrol Pump.
Campaign Objective
To increase brand awareness among the local businesses, industries in & around Bangalore.
Mplan’s Role
Mplan’s role in increasing hyper-local brand recalls for the client My Petrol Pump.
Mplan’s approach
Targeting top radio stations in Bangalore, Multiple ads approach: Jingle variations & RJ Mentions, holistically using bus branding to uplift radio campaigns, chose main factory/industry routes in Bangalore.
Outcome
