RV Education

Mplan’s role in increasing digital presence & brand reach for RSST by 5X



Campaign Objective

Reach out to young, vibrant student communities, increase traffic on the website.

Mplan’s Role

Mplan’s role in increasing digital presence & brand reach for RSST by 5X

Mplan’s approach

Targeting youth on their favourite go-to destinations for Music: Spotify, News – Inshorts, Entertainment – Hotstar, by running video, banner ads, sponsored ads.

Outcome

2X better brand recall content

Upto 13,000 clicks delivered

1.2% CTR overall

4.7 lakh average impressions