European Apples

Mplan’s role in Radio ad campaign for the client European Apples.


Campaign Objective

Run radio campaigns in multiple cities to increase brand recall.

Mplan’s Role

Mplan’s role in Radio ad campaign for the client European Apples.

Mplan’s approach

Target the audience using Multi-city radio campaigns on top radio stations, run full-throttle campaigns 2 days before the weekend promoting fresh apples.

Outcome

2X improvement in brand recall

15% increase in purchase volumes