Tikotra

Mplan’s role in improving the lead generation for healthcare client Tikotra

Campaign Objective

Using Ola as a medium to improve brand awareness & lead generation.

Mplan’s Role

Mplan’s role in improving the lead generation for healthcare client Tikotra

Mplan’s approach

Ola campaign targeting an affluent audience of frequent airport travellers using custom cohorts promoting the healthcare services at home.

Outcome

2X increase in call volumes

Over 1 Million impressions gained