Pernod Ricard

Mplan’s role in new-age marketing solutions for the client Pernod Ricard

Campaign Objective

Showcase beverage bottles in AR to give a realistic feel, clear view of the product constituents, ingredients to improve product purchase experience.

Mplan’s Role

Mplan’s role in new-age marketing solutions for the client Pernod Ricard.

Mplan’s approach

Using Mplan’s Tech Wing to develop an AR-based 3D application & run a campaign to do surrogate marketing of Royal Stag alcohol bottles in respective stores.

Outcome

500% improvement in customer satisfaction

10X increase in direct product enquiries