Gems Selections

Mplan’s role in successful brand activation in a new city for the client Gems Selections.

RJ as the influencer to talk about the brand, where the video was uploaded on the main Facebook page of Radio city.

Campaign Objective

Creating brand buzz to act as a catalyst in launching the brand in the southern part of India.

Mplan’s Role

Mplan’s role in successful brand activation in a new city for the client Gems Selections.

Mplan’s approach

Digi-Radio campaign on top radio stations, using RJ as the influencer, uploading promotional posts on Radio’s social media pages.

Outcome

Creation of brand buzz

100+ calls for gemstones enquiry

Successful store launch

30% increase demand enquiry