Hearing Aid Bazaar

Mplan’s role in increasing lead generation for the client Hearing Aid Bazaar.

Campaign Objective

Using digital mediums to generate leads for transparent hearing ads.

Mplan’s Role

Mplan’s role in increasing lead generation for the client Hearing Aid Bazaar.

Mplan’s approach

To target 2 audience bases, a. Sons & Daughters of elderly people, b. digitally active elderly people.

Outcome

Generated an average 50 leads/day

300% increase in lead generation