Pepe Jeans

Mplan’s role in increasing brand awareness & brand reach for Pepe Jeans using IPL Hotstar.

Campaign Objective

To utilize the biggest sporting event in India, running pre-roll video ads, increase brand awareness with a CTA to their online shopping sites Amazon & Myntra.

Mplan’s Role

Mplan’s role in increasing brand awareness & brand reach for Pepe Jeans using IPL Hotstar.

Mplan’s approach

Targeting Hotstar users who use e-commerce serviceswith device-based targeting, during live IPL matches on Hotstar. Specifically, target only MI & CSK matchesto attract the largest audience.

Outcome

Over 14M+ Impressions achieved

6M+ Ad Reach

Increase in CTR rates