Digital advertising case study for Tech industry

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Functional Always active

The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.

Preferences

The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.

Statistics

The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.

Marketing

The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.

DIGITAL

TRADITIONAL

furniture

lightings

accessories

Texture lab

DIGITAL

TRADITIONAL

furniture

lightings

accessories

Texture lab

Yahoo

Case Study

Yahoo

Mplan’s key role in complete digital product management at one of silicon valley’s giants Yahoo.

Campaign Objective

Mplan’s Role

Mplan’s approach

Outcome