Pepe Jeans
Mplan’s role in increasing brand awareness & brand reach for Pepe Jeans using IPL Hotstar.
Campaign Objective
To utilize the biggest sporting event in India, running pre-roll video ads, increase brand awareness with a CTA to their online shopping sites Amazon & Myntra.
Mplan’s Role
Mplan’s role in increasing brand awareness & brand reach for Pepe Jeans using IPL Hotstar.
Mplan’s approach
Targeting Hotstar users who use e-commerce serviceswith device-based targeting, during live IPL matches on Hotstar. Specifically, target only MI & CSK matchesto attract the largest audience.
Outcome
