Gems Selections
Mplan’s role in successful brand activation in a new city for the client Gems Selections.
RJ as the influencer to talk about the brand, where the video was uploaded on the main Facebook page of Radio city.
Campaign Objective
Creating brand buzz to act as a catalyst in launching the brand in the southern part of India.
Mplan’s Role
Mplan’s role in successful brand activation in a new city for the client Gems Selections.
Mplan’s approach
Digi-Radio campaign on top radio stations, using RJ as the influencer, uploading promotional posts on Radio’s social media pages.
Outcome
