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94% of purchasing decisions start with social media research – is your brand positioned to capture that attention? Mplan uses real-time data, compelling storytelling, and a proven process that has delivered an average 150% increase in engagement for our clients. We combine media, data, technology, and commerce expertise to create social media strategies that get people talking, build a loyal following, and drive real results for your business.
94% of purchasing decisions start with social media research – is your brand positioned to capture that attention? Mplan uses real-time data, compelling storytelling, and a proven process that has delivered an average 150% increase in engagement for our clients. We combine media, data, technology, and commerce expertise to create social media strategies that get people talking, build a loyal following, and drive real results for your business.
In today's competitive online world, generic content won't cut through the noise. Mplan's approach combines captivating content with in-depth analytics to ensure every interaction on social media moves your audience closer to becoming a customer.
We analyse your audience, competitors, and the latest platform trends to create genuine campaigns that deliver measurable results. We see social media as a key part of your customer's journey, guiding them from their first interaction with your brand to becoming loyal advocates.
Engagement patterns differ significantly across social networks; understanding these nuances is crucial. At Mplan, we combine data analysis (monitoring audience behaviours, trending topics, and competitor strategies) with in-depth platform knowledge (algorithms, content formats, and ad opportunities).
Our agile process allows us to adapt quickly as performance metrics reveal emerging trends or issues. We provide transparent weekly reporting, including key metrics like reach, engagement, website traffic, and conversions, delivered via custom dashboards and monthly in-depth reviews.
We combat content fatigue by using a combination of proven strategies:
Mplan stays ahead of the curve with:
We maintain a unified brand image across all platforms by:
Mplan goes beyond vanity metrics by:
We conduct a comprehensive audit of your current social media presence, identify your target audience, and define KPIs to ensure your social media strategy aligns with your overall business goals. You’ll need to provide access to your existing social media accounts and analytics data.
We develop a tailored content calendar and campaign structure that leverages the strengths of your chosen platforms and speaks directly to your audience’s interests.
We create dynamic visuals, engaging captions, and interactive elements, optimising timing for maximum impact across different time zones and audience behaviours.
We continuously track post performance, community feedback, and competitor activity and make real-time adjustments to maximise your brand’s success.
A niche lifestyle retailer wanted to revitalise its social media presence in a competitive market. Over six months, Mplan implemented a structured editorial calendar featuring user-generated content campaigns, influencer collaborations, interactive contests, dynamic visuals and segmented paid campaigns across Instagram and Facebook. This resulted in a 200% increase in engagement, a 15% lift in website traffic, and a 10% rise in online sales, demonstrating the power of data-driven content and strategic social media management.
Holistic Marketing Insight
We consider every social media post and ad within the context of your overall marketing strategy, maximising synergy and ROI across all channels.
Focus on Authentic Connection
We prioritise building genuine relationships with your audience through meaningful conversations, empathy, and timely engagement.
Transparent Collaboration
We communicate frequently through weekly updates, dashboards, and in-depth reviews, ensuring you’re always informed and involved in your social media strategy.
Innovation & Adaptability
We constantly adapt to the evolving social media landscape, testing new features, creative formats, and approaches to keep your brand ahead of the curve.
Our experts leverage deep industry insights, analytics & proprietary tools to identify the best media strategies to meet your marketing goals while showcasing a real enhancement in advertising and marketing initiatives. Our passionate team is dedicated to delivering results that drive success for your business.
Our experts leverage deep industry insights, analytics & proprietary tools to identify the best media strategies to meet your marketing goals while showcasing a real enhancement in advertising and marketing initiatives. Our passionate team is dedicated to delivering results that drive success for your business.
We consider readership demographics, editorial profiles, and language preferences. This ensures the selected publications align seamlessly with your brand’s target audience and strategic objectives.
Yes. We tailor campaigns to reflect regional nuances, cultural preferences, and local languages—fostering authentic connections with diverse audiences nationwide.
Beyond circulation and readership, we employ surveys, brand lift studies, and cross-channel tracking. These insights help us understand the impact of your campaign and refine future efforts.
We create campaigns that complement TV, digital, and outdoor efforts. By ensuring message consistency and strategic timing, we reinforce your brand narrative across all platforms.
Yes. From publication selection and creative design to campaign execution, monitoring, and post-analysis, Mplan manages every step—ensuring a seamless, results-oriented experience.
