Set yourselves apart, get people talking with Mplan’s travel & tourism advertising expertise. Perfect tourism marketing strategies designed to create stories that will engage, connect & motivate your audience. With a knack for finding uncharted territories & blazing new trails, we solve the biggest problems in the tourism marketing space. We strive to connect more closely destinations, providers, tourist experiences, cultures, departments etc.
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Challenges of Travel & Tourism
Availability of too many choices – With too many options available about destinations, hotels, resorts, listing, sites etc often brands can miss out on leveraging the most popular opportunities & target on less famous ones. Eg: A major resort firm, which had an excellent offline name, failed to impress online as it ignored listing on Airbnb & Trivago
Review & reputation management – Probably the biggest challenge is reputation management to drive more sales for travel & tourism, which is directly proportional to the service offered by the place.
Lack of digital presence – As of 2019, more than 80% of the travel bookings start with looking up for the place online. Majority of hotel firms, do not focus a portion of marketing efforts to strengthen their online presence with exciting strategical content development
Wrong marketing partner, Lack of innovation – No innovation, no sales, funda for travel brands or brands connected to travel & tourism is simple. Eg: An online hotel booking startup used its head of marketing & not celebrities to create an eminently unique ad which got them a 300% increase in visitors and a 120% increase in sales.
Catering to Niche Groups – Hotels, resorts, vacation destinations etc which cater to niche groups need to channelize themselves to the market accordingly to get their name heard
Increase the look-to-book ratio of your brand today
Solutions for tourism marketing challenges
Offers unparalleled expertise in travel & tourism marketing. Takes brand turn-overs to the next level through all-round solutions such as – advertising, branding, social media strategies. Backed by insightful research, holistic strategies with a promise maximize your investments & amplify your message
We offer clients a full-suite travel and tourism advertising solution, direct branding, online presence, media planning, strategy. We focus on offline & online media including Facebook, Instagram, Twitter, YouTube & LinkedIn to find marketing prospects and advertising horizons.
Advance intelligence in tourism & travel with data & insights
An unparalleled combination of strategy, experience & personalized service in travel & tourism.
Bespoke marketing strategies designed to meet your company’s needs – no one-size-fits-all solutions
Dynamic & Flexible
Tourism is ever-changing, seasonal. We offer you the power to choose where your marketing budget goes each month
Our experts use up-to-date data & tools to ensure you are targeting the best possible audience to turn lookers into bookers.
Let’s go places together
Mplan empowers the Travel & Tourism industry by tackling complex business challenges and delivering effective marketing solutions.
A dedicated team of media planning and analytics experts in the industry, helping businesses with media technologies to develop creative, efficient, transparent, & sustainable advertising solutions. And when it comes to our relationships with clients, we are a people-first company.
Our clients are never in the dark. We offer full transparency & openness in our process, platforms, communication, rates & partnerships.
Our full-service media planning and buying agency handles all media in house, from Programmatic to Print, from TV to Twitter.
We are ad technology agnostic and partner with best-of-breed vendors to provide data-centric solutions for our clients.
We’re a powerhouse team of media professionals who continuously push the boundaries of how technology and media intersect.