Set yourselves apart, get people talking with Mplan’s travel & tourism advertising expertise. Perfect tourism marketing strategies designed to create stories that will engage, connect & motivate your audience. With a knack for finding uncharted territories & blazing new trails, we solve the biggest problems in the tourism marketing space. We strive to connect more closely destinations, providers, tourist experiences, cultures, departments etc.

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Challenges of Travel & Tourism

Availability of too many choices – With too many options available about destinations, hotels, resorts, listing, sites etc often brands can miss out on leveraging the most popular opportunities & target on less famous ones. Eg: A major resort firm, which had an excellent offline name, failed to impress online as it ignored listing on Airbnb & Trivago

Review & reputation management – Probably the biggest challenge is reputation management to drive more sales for travel & tourism, which is directly proportional to the service offered by the place.

Lack of digital presence – As of 2019, more than 80% of the travel bookings start with looking up for the place online. Majority of hotel firms, do not focus a portion of marketing efforts to strengthen their online presence with exciting strategical content development

Wrong marketing partner, Lack of innovation – No innovation, no sales, funda for travel brands or brands connected to travel & tourism is simple. Eg: An online hotel booking startup used its head of marketing & not celebrities to create an eminently unique ad which got them a 300% increase in visitors and a 120% increase in sales.

Catering to Niche Groups – Hotels, resorts, vacation destinations etc which cater to niche groups need to channelize themselves to the market accordingly to get their name heard

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Solutions for tourism marketing challenges

Offers unparalleled expertise in travel & tourism marketing. Takes brand turn-overs to the next level through all-round solutions such as – advertising, branding, social media strategies. Backed by insightful research, holistic strategies with a promise maximize your investments & amplify your message

We offer clients a full-suite travel and tourism advertising solution, direct branding, online presence, media planning, strategy. We focus on offline & online media including Facebook, Instagram, Twitter, YouTube & LinkedIn to find marketing prospects and advertising horizons.

Advance intelligence in tourism & travel with data & insights

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Media planning, buying & management, digital media solutions
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Helping brands create a unique selling proposition & enhancing guest journey experiences.
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Knowing the right audience, strengthening strategies by combining techniques.
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Destination marketing, restaurants, hotels, resorts, cafes, spas, govt. departments

An unparalleled combination of strategy, experience & personalized service in travel & tourism.

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Tailor-Made Strategies

Bespoke marketing strategies designed to meet your company’s needs – no one-size-fits-all solutions

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Dynamic & Flexible

Tourism is ever-changing, seasonal. We offer you the power to choose where your marketing budget goes each month

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Data-Driven Marketing

Our experts use up-to-date data & tools to ensure you are targeting the best possible audience to turn lookers into bookers.

Why Us?

Mplan empowers the Travel & Tourism industry by tackling complex business challenges and delivering effective marketing solutions.

A dedicated team of media planning and analytics experts in the industry, helping businesses with media technologies to develop creative, efficient, transparent, & sustainable advertising solutions. And when it comes to our relationships with clients, we are a people-first company.

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Transparency

Our clients are never in the dark. We offer full transparency & openness in our process, platforms, communication, rates & partnerships.

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Comprehensive

Our full-service media planning and buying agency handles all media in house, from Programmatic to Print, from TV to Twitter.

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Data Driven

We are ad technology agnostic and partner with best-of-breed vendors to provide data-centric solutions for our clients.

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Expert

We’re a powerhouse team of media professionals who continuously push the boundaries of how technology and media intersect.

Our Clients

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Know how tourism marketing is actually done. Call, NOW!