{"id":4903,"date":"2017-08-23T12:18:47","date_gmt":"2017-08-23T12:18:47","guid":{"rendered":"http:\/\/mplan.media\/staging\/?p=4903"},"modified":"2025-02-27T17:51:50","modified_gmt":"2025-02-27T12:21:50","slug":"6-reasons-to-consider-outdoor-advertising-in-india","status":"publish","type":"post","link":"https:\/\/mplan.media\/staging\/blog\/6-reasons-to-consider-outdoor-advertising-in-india\/","title":{"rendered":"6 Reasons to Consider Outdoor Advertising in India"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4903\" class=\"elementor elementor-4903\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7185a2c3 e-con-full sgle-post-sec e-flex e-con e-parent\" data-id=\"7185a2c3\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-16241718 e-con-full container-section  sgle-post-banner-sec e-flex e-con e-child\" data-id=\"16241718\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-1fc803d1 e-con-full e-flex e-con e-child\" data-id=\"1fc803d1\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-3f3203cf e-con-full e-flex e-con e-child\" data-id=\"3f3203cf\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-71947329 e-con-full e-flex e-con e-child\" data-id=\"71947329\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5824365b elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"5824365b\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">6 Reasons to Consider Outdoor Advertising in India<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-22d7b44 e-con-full sgle-social-share e-flex e-con e-child\" data-id=\"22d7b44\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3cffd5a1 sassy-share-sec elementor-widget elementor-widget-text-editor\" data-id=\"3cffd5a1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<strong>Share<\/strong>[Sassy_Social_Share]\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-42b54aef e-con-full e-flex e-con e-child\" data-id=\"42b54aef\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-257d3c80 e-con-full sgle-post-banner-sec-img e-flex e-con e-child\" data-id=\"257d3c80\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-620fadf4 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"620fadf4\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"461\" src=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2017\/08\/Outdoor-Adv-blg-bg-1.webp\" class=\"attachment-full size-full wp-image-68594\" alt=\"Outdoor-Adv-blg-bg-1\" srcset=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2017\/08\/Outdoor-Adv-blg-bg-1.webp 768w, https:\/\/mplan.media\/staging\/wp-content\/uploads\/2017\/08\/Outdoor-Adv-blg-bg-1-300x180.webp 300w\" sizes=\"(max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw \/ 12)), (min-width: 53rem) calc(6 * (100vw \/ 12)), 100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f897741 e-con-full e-flex e-con e-child\" data-id=\"f897741\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-60c8af9a elementor-widget elementor-widget-text-editor\" data-id=\"60c8af9a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Outdoor Advertising has been there for as long as one can remember. Over the past few years it has undergone drastic changes. The OOH market has grown by 9% in 2016 and is now a \u20b93000 crore market. This mirrors the level of certainty that exists in this medium and here are few reasons for it.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-36841c61 e-con-full container-section sgle-post-second-cont-sec e-flex e-con e-child\" data-id=\"36841c61\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-77036871 e-con-full sgle-post-third-sec e-flex e-con e-child\" data-id=\"77036871\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-7ae6315a e-con-full sgle-post-third-sec-inner-two e-flex e-con e-child\" data-id=\"7ae6315a\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-25e1fcbe e-con-full sgle-post-third-sec-inner-two-blks e-flex e-con e-child\" data-id=\"25e1fcbe\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-4095342d e-con-full sgle-post-third-sec-inner-two-blk e-flex e-con e-child\" data-id=\"4095342d\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-286627ed e-con-full e-flex e-con e-child\" data-id=\"286627ed\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-896e7e9 elementor-widget elementor-widget-image\" data-id=\"896e7e9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"699\" height=\"336\" src=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2017\/08\/1.-Capturing-Targeted-Audience.webp\" class=\"attachment-full size-full wp-image-68595\" alt=\"1.-Capturing-Targeted-Audience\" srcset=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2017\/08\/1.-Capturing-Targeted-Audience.webp 699w, https:\/\/mplan.media\/staging\/wp-content\/uploads\/2017\/08\/1.-Capturing-Targeted-Audience-300x144.webp 300w\" sizes=\"(max-width: 699px) 100vw, 699px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-205bb3b8 e-con-full e-flex e-con e-child\" data-id=\"205bb3b8\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-482c3085 elementor-widget elementor-widget-heading\" data-id=\"482c3085\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Capturing Targeted Audience<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24b1ce17 elementor-widget elementor-widget-text-editor\" data-id=\"24b1ce17\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>One of the main reasons for the growth of this medium is its capacity of effectively capturing the right audience at the right place and time. The OOH channels use in-depth demographic data to ensure that the advertisement is placed strategically at the right location.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4f71a1d3 e-con-full sgle-post-third-sec-inner-two-blk e-flex e-con e-child\" data-id=\"4f71a1d3\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-4090659b e-con-full e-flex e-con e-child\" data-id=\"4090659b\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d97fd9 elementor-widget elementor-widget-image\" data-id=\"d97fd9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"640\" height=\"307\" src=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2017\/08\/2.-Cost-Effective-and-Flexible.webp\" class=\"attachment-large size-large wp-image-68597\" alt=\"\" srcset=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2017\/08\/2.-Cost-Effective-and-Flexible.webp 700w, https:\/\/mplan.media\/staging\/wp-content\/uploads\/2017\/08\/2.-Cost-Effective-and-Flexible-300x144.webp 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6021e052 e-con-full e-flex e-con e-child\" data-id=\"6021e052\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5d14669f elementor-widget elementor-widget-heading\" data-id=\"5d14669f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Cost Effective and Flexible<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38f67f1 elementor-widget elementor-widget-text-editor\" data-id=\"38f67f1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The OOH channels have the traditional paper billboard advertising methods that are cost effective and even can prove to be a feasible option for not only high end brands but local businesses as well.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-21bf095e e-con-full sgle-post-third-sec-inner-two-blkss e-flex e-con e-child\" data-id=\"21bf095e\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-769258af e-con-full sgle-post-third-sec-inner-two-blk e-flex e-con e-child\" data-id=\"769258af\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-eb6fbc9 e-con-full e-flex e-con e-child\" data-id=\"eb6fbc9\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-73b3a0df elementor-widget elementor-widget-image\" data-id=\"73b3a0df\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"308\" src=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2017\/08\/3.-Engaging-and-Impactful.webp\" class=\"attachment-large size-large wp-image-68598\" alt=\"\" srcset=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2017\/08\/3.-Engaging-and-Impactful.webp 699w, https:\/\/mplan.media\/staging\/wp-content\/uploads\/2017\/08\/3.-Engaging-and-Impactful-300x144.webp 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9ef2908 e-con-full e-flex e-con e-child\" data-id=\"9ef2908\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7144fb58 elementor-widget elementor-widget-heading\" data-id=\"7144fb58\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Engaging and Impactful<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c97c7b6 elementor-widget elementor-widget-text-editor\" data-id=\"7c97c7b6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>OOH channels like posters and digital billboards are seen as natural and organic mediums for influencing people. Customers are thought to actively seek out advertisements at bus stops, train stations and other such locations which explains why OOH\u00a0advertising across the globe has an impressive engagement rate of around 16%.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-16c26a84 e-con-full sgle-post-third-sec-inner-two-blk e-flex e-con e-child\" data-id=\"16c26a84\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-5a7d3aea e-con-full e-flex e-con e-child\" data-id=\"5a7d3aea\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-50a2f6f5 elementor-widget elementor-widget-image\" data-id=\"50a2f6f5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"307\" src=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2017\/08\/4.-Broad-Reach.webp\" class=\"attachment-large size-large wp-image-68590\" alt=\"4.-Broad-Reach\" srcset=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2017\/08\/4.-Broad-Reach.webp 700w, https:\/\/mplan.media\/staging\/wp-content\/uploads\/2017\/08\/4.-Broad-Reach-300x144.webp 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1764bd6d e-con-full e-flex e-con e-child\" data-id=\"1764bd6d\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6923f6c0 elementor-widget elementor-widget-heading\" data-id=\"6923f6c0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. Broad Reach<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e30d572 elementor-widget elementor-widget-text-editor\" data-id=\"3e30d572\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>OOH helps the business grow by reaching out not only to their existing customers but also the future customers. The fact that it\u2019s everywhere is its strength.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2188979 e-con-full sgle-post-third-sec-inner-two-blkss e-flex e-con e-child\" data-id=\"2188979\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-b29c08e e-con-full sgle-post-third-sec-inner-two-blk e-flex e-con e-child\" data-id=\"b29c08e\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-6237a5e e-con-full e-flex e-con e-child\" data-id=\"6237a5e\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5e98f91 elementor-widget elementor-widget-image\" data-id=\"5e98f91\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"308\" src=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2017\/08\/5.-Trustworthy.webp\" class=\"attachment-large size-large wp-image-68591\" alt=\"5.-Trustworthy\" srcset=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2017\/08\/5.-Trustworthy.webp 699w, https:\/\/mplan.media\/staging\/wp-content\/uploads\/2017\/08\/5.-Trustworthy-300x144.webp 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-84513d7 e-con-full e-flex e-con e-child\" data-id=\"84513d7\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-584f870 elementor-widget elementor-widget-heading\" data-id=\"584f870\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">5. Trustworthy<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dae2ae0 elementor-widget elementor-widget-text-editor\" data-id=\"dae2ae0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>It can be trusted both by the public who see the message on the billboard as a sign of strength and stature, building trust, and also by the brands who can be assured of a safe neutral editorial context which displays their message with clarity.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6f9bf3d e-con-full sgle-post-third-sec-inner-two-blk e-flex e-con e-child\" data-id=\"6f9bf3d\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-c7c504e e-con-full e-flex e-con e-child\" data-id=\"c7c504e\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-53e113f elementor-widget elementor-widget-image\" data-id=\"53e113f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"308\" src=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2017\/08\/6.-OOH-and-Media-Mix.webp\" class=\"attachment-large size-large wp-image-68592\" alt=\"6.-OOH-and-Media-Mix\" srcset=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2017\/08\/6.-OOH-and-Media-Mix.webp 700w, https:\/\/mplan.media\/staging\/wp-content\/uploads\/2017\/08\/6.-OOH-and-Media-Mix-300x144.webp 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1aaf491 e-con-full e-flex e-con e-child\" data-id=\"1aaf491\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ed50a14 elementor-widget elementor-widget-heading\" data-id=\"ed50a14\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">6. OOH and Media Mix<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-986a68d elementor-widget elementor-widget-text-editor\" data-id=\"986a68d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>It\u2019s the basic advertising rule that consumer needs to see something 10 times before they call to action. OOH complements other advertising mediums so well that the ad is viewed multiple times and had the ability to reach a vast area. When combined, these points make a persuasive argument for businesses to opt for the OOH medium.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2d29bbf3 e-con-full sgle-post-third-sec-inner-three e-flex e-con e-child\" data-id=\"2d29bbf3\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7ba22e91 elementor-widget elementor-widget-heading\" data-id=\"7ba22e91\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why Is Outdoor Advertising Important?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2023551 elementor-widget elementor-widget-text-editor\" data-id=\"2023551\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>People spend a lot of time outside the home: Average of 4 hours a day, according to the research. 1\/3rd of your day is spent outside when you are not in your house. That leaves a few hours for advertisers to connect with you using outdoor advertising.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79eebbd elementor-widget elementor-widget-text-editor\" data-id=\"79eebbd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In the zones waiting for the bus, Ads at the back of the shelter for a coffee shop catches your eye. After-work caffeine break, people head to that coffee shop. Impactful right? It\u2019s accessible, measurable and effective, less intrusive than many other forms of advertising.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5cfcf8e elementor-widget elementor-widget-text-editor\" data-id=\"5cfcf8e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>1. Three-quarters of the people in India notice digital billboards.<\/p>\n<p>2. 60% say billboards &#038; hoardings are a good way to learn about new products, services &#038; companies.<\/p>\n<p>3. A survey found nearly 1\/3rd went for purchase after seeing an outdoor ad for it.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b0224c8 elementor-widget elementor-widget-text-editor\" data-id=\"b0224c8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In the zones waiting for the bus, Ads at the back of the shelter for a coffee shop catches your eye. After-work caffeine break, people head to that coffee shop. Impactful right? It\u2019s accessible, measurable and effective, less intrusive than many other forms of advertising.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-47f5649 e-con-full sgle-post-fourth-sec e-flex e-con e-child\" data-id=\"47f5649\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-143ac7c2 elementor-widget elementor-widget-heading\" data-id=\"143ac7c2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why Mplan?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e04215b elementor-widget elementor-widget-heading\" data-id=\"1e04215b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Mplan Media is a full-service media planning &amp; advertising agency.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e89640f elementor-widget elementor-widget-text-editor\" data-id=\"4e89640f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Established in 2015, Mplan a full-service media planning and advertising agency in India. We equip our clients with comprehensive ad inventories across both traditional and digital platforms. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-684b23a8 elementor-widget elementor-widget-text-editor\" data-id=\"684b23a8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>By leveraging Media, Data, Technology, and Commerce, we offer advertising solutions and strategies that empower brands to \u201cPlan Ads Better\u201d ensuring they achieve measurable success.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-64402586 e-con-full sgle-post-author-sec e-flex e-con e-child\" data-id=\"64402586\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4910a452 sassy-share-sec elementor-widget elementor-widget-text-editor\" data-id=\"4910a452\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<strong>Share<\/strong>[Sassy_Social_Share]\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5ddb6269 e-con-full related-blgs e-flex e-con e-parent\" data-id=\"5ddb6269\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-6925dfc5 e-con-full container-section  e-flex e-con e-child\" data-id=\"6925dfc5\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7805821c elementor-widget elementor-widget-heading\" data-id=\"7805821c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Related Blogs<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ae1626d xpro-post-grid-align-left elementor-widget elementor-widget-xpro-post-grid\" data-id=\"2ae1626d\" data-element_type=\"widget\" data-settings=\"{&quot;space_between&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:20,&quot;sizes&quot;:[]},&quot;column_grid&quot;:&quot;4&quot;,&quot;column_grid_tablet&quot;:&quot;2&quot;,&quot;column_grid_mobile&quot;:&quot;1&quot;,&quot;image_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_height_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_height_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_height_mobile_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;space_between_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;space_between_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;space_between_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:15,&quot;sizes&quot;:[]},&quot;space_between_mobile_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;space_between_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:15,&quot;sizes&quot;:[]},&quot;content_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;content_height_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;content_height_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;content_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;content_height_mobile_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;content_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"xpro-post-grid.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t<div class=\"xpro-post-grid-wrapper xpro-post-grid-layout-1\">\n\n\t\t\t\n\t\t\t\t<div class=\"xpro-post-grid-main cbp\">\n\n\t\t\t\t\t\n<div class=\"cbp-item xpro-post-grid-item\">\n\t\t\t<div class=\"xpro-post-grid-image\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"180\" src=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/08\/Indian-Railway-Advertising-bg-300x180.webp\" class=\"attachment-medium size-medium\" alt=\"Indian-Railway-Advertising-bg\" srcset=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/08\/Indian-Railway-Advertising-bg-300x180.webp 300w, https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/08\/Indian-Railway-Advertising-bg.webp 768w\" sizes=\"(max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw \/ 12)), (min-width: 53rem) calc(6 * (100vw \/ 12)), 100vw\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"xpro-post-grid-content\">\n\n\t\t\n\t\t\n\t\t<a href=\"https:\/\/mplan.media\/staging\/blog\/indian-railway-advertising\/\">\n\t\t\t<h2 class=\"xpro-post-grid-title\">Indian Railway Advertising<\/h2>\n\t\t<\/a>\n\n\t\t\n\t\t\t\t\t\t\t<a href=\"https:\/\/mplan.media\/staging\/blog\/indian-railway-advertising\/\" class=\"xpro-post-grid-btn\">Read More<\/a>\n\t\t\t\t\n\t\t\n\t<\/div>\n<\/div>\n\n<div class=\"cbp-item xpro-post-grid-item\">\n\t\t\t<div class=\"xpro-post-grid-image\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"180\" src=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2019\/05\/Best-Formats-For-Outdoor-Advertising-bg-300x180.webp\" class=\"attachment-medium size-medium\" alt=\"Best-Formats-For-Outdoor-Advertising-bg\" srcset=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2019\/05\/Best-Formats-For-Outdoor-Advertising-bg-300x180.webp 300w, https:\/\/mplan.media\/staging\/wp-content\/uploads\/2019\/05\/Best-Formats-For-Outdoor-Advertising-bg.webp 768w\" sizes=\"(max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw \/ 12)), (min-width: 53rem) calc(6 * (100vw \/ 12)), 100vw\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"xpro-post-grid-content\">\n\n\t\t\n\t\t\n\t\t<a href=\"https:\/\/mplan.media\/staging\/blog\/best-formats-for-outdoor-advertising\/\">\n\t\t\t<h2 class=\"xpro-post-grid-title\">Best formats for outdoor advertising<\/h2>\n\t\t<\/a>\n\n\t\t\n\t\t\t\t\t\t\t<a href=\"https:\/\/mplan.media\/staging\/blog\/best-formats-for-outdoor-advertising\/\" class=\"xpro-post-grid-btn\">Read More<\/a>\n\t\t\t\t\n\t\t\n\t<\/div>\n<\/div>\n\n<div class=\"cbp-item xpro-post-grid-item\">\n\t\t\t<div class=\"xpro-post-grid-image\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"180\" src=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2018\/01\/Top-Strategies-bg--300x180.webp\" class=\"attachment-medium size-medium\" alt=\"Top-Strategies-bg-\" srcset=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2018\/01\/Top-Strategies-bg--300x180.webp 300w, https:\/\/mplan.media\/staging\/wp-content\/uploads\/2018\/01\/Top-Strategies-bg-.webp 768w\" sizes=\"(max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw \/ 12)), (min-width: 53rem) calc(6 * (100vw \/ 12)), 100vw\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"xpro-post-grid-content\">\n\n\t\t\n\t\t\n\t\t<a href=\"https:\/\/mplan.media\/staging\/blog\/top-strategies-for-mall-advertising-in-india\/\">\n\t\t\t<h2 class=\"xpro-post-grid-title\">Top strategies for Mall Advertising in India<\/h2>\n\t\t<\/a>\n\n\t\t\n\t\t\t\t\t\t\t<a href=\"https:\/\/mplan.media\/staging\/blog\/top-strategies-for-mall-advertising-in-india\/\" class=\"xpro-post-grid-btn\">Read More<\/a>\n\t\t\t\t\n\t\t\n\t<\/div>\n<\/div>\n\n<div class=\"cbp-item xpro-post-grid-item\">\n\t\t\t<div class=\"xpro-post-grid-image\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"180\" src=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2017\/09\/van-advertising-in-india-bg-300x180.webp\" class=\"attachment-medium size-medium\" alt=\"van-advertising-in-india-bg\" srcset=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2017\/09\/van-advertising-in-india-bg-300x180.webp 300w, https:\/\/mplan.media\/staging\/wp-content\/uploads\/2017\/09\/van-advertising-in-india-bg.webp 768w\" sizes=\"(max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw \/ 12)), (min-width: 53rem) calc(6 * (100vw \/ 12)), 100vw\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"xpro-post-grid-content\">\n\n\t\t\n\t\t\n\t\t<a href=\"https:\/\/mplan.media\/staging\/blog\/van-advertising-in-india-to-boost-businesses-in-local-markets\/\">\n\t\t\t<h2 class=\"xpro-post-grid-title\">Van Advertising in India to boost businesses in local markets<\/h2>\n\t\t<\/a>\n\n\t\t\n\t\t\t\t\t\t\t<a href=\"https:\/\/mplan.media\/staging\/blog\/van-advertising-in-india-to-boost-businesses-in-local-markets\/\" class=\"xpro-post-grid-btn\">Read More<\/a>\n\t\t\t\t\n\t\t\n\t<\/div>\n<\/div>\n\n\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d2de14 elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet_extra elementor-pagination-type-bullets elementor-pagination-position-outside elementor-widget elementor-widget-loop-carousel\" data-id=\"0d2de14\" data-element_type=\"widget\" data-settings=\"{&quot;template_id&quot;:49369,&quot;slides_to_show&quot;:&quot;1&quot;,&quot;slides_to_show_mobile_extra&quot;:&quot;1&quot;,&quot;slides_to_scroll_mobile_extra&quot;:&quot;1&quot;,&quot;slides_to_scroll_mobile&quot;:&quot;1&quot;,&quot;_skin&quot;:&quot;post&quot;,&quot;slides_to_show_laptop&quot;:&quot;3&quot;,&quot;slides_to_show_tablet_extra&quot;:&quot;3&quot;,&quot;slides_to_show_tablet&quot;:&quot;2&quot;,&quot;slides_to_show_mobile&quot;:&quot;1&quot;,&quot;slides_to_scroll&quot;:&quot;1&quot;,&quot;edit_handle_selector&quot;:&quot;.elementor-loop-container&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;infinite&quot;:&quot;yes&quot;,&quot;speed&quot;:500,&quot;offset_sides&quot;:&quot;none&quot;,&quot;pagination&quot;:&quot;bullets&quot;,&quot;image_spacing_custom&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;image_spacing_custom_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_mobile_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"loop-carousel.post\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"swiper elementor-loop-container elementor-grid\" role=\"list\" dir=\"ltr\">\n\t\t\t\t<div class=\"swiper-wrapper\" aria-live=\"off\">\n\t\t<style id=\"loop-49369\">.elementor-49369 .elementor-element.elementor-element-cfa58dc{--display:flex;--flex-direction:column;--container-widget-width:100%;--container-widget-height:initial;--container-widget-flex-grow:0;--container-widget-align-self:initial;--flex-wrap-mobile:wrap;--justify-content:space-between;--gap:16px 16px;--row-gap:16px;--column-gap:16px;--margin-top:0px;--margin-bottom:0px;--margin-left:0px;--margin-right:0px;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-49369 .elementor-element.elementor-element-8bc4e40{--display:flex;--gap:0px 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Sans-serif;font-weight:500;fill:#000000;color:#000000;}.elementor-49369 .elementor-element.elementor-element-4d50fa7.xpro-widget-bg-overlay:before{transition:background 0.3s;}@media(max-width:1440px){.elementor-widget-theme-post-featured-image .widget-image-caption{font-size:var( --e-global-typography-text-font-size );line-height:var( --e-global-typography-text-line-height );}.elementor-widget-theme-post-title .elementor-heading-title{font-size:var( --e-global-typography-primary-font-size );line-height:var( --e-global-typography-primary-line-height );}}@media(max-width:1024px){.elementor-widget-theme-post-featured-image .widget-image-caption{font-size:var( --e-global-typography-text-font-size );line-height:var( --e-global-typography-text-line-height );}.elementor-widget-theme-post-title .elementor-heading-title{font-size:var( --e-global-typography-primary-font-size );line-height:var( --e-global-typography-primary-line-height );}}@media(max-width:480px){.elementor-49369 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data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-cfa58dc e-con-full e-flex e-con e-parent\" data-id=\"cfa58dc\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-8bc4e40 e-con-full e-flex e-con e-child\" data-id=\"8bc4e40\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-082d1f0 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"082d1f0\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"461\" src=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/08\/Indian-Railway-Advertising-bg.webp\" class=\"attachment-full size-full wp-image-68558\" alt=\"Indian-Railway-Advertising-bg\" srcset=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/08\/Indian-Railway-Advertising-bg.webp 768w, https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/08\/Indian-Railway-Advertising-bg-300x180.webp 300w\" sizes=\"(max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw \/ 12)), (min-width: 53rem) calc(6 * (100vw \/ 12)), 100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f5a80db e-con-full e-flex e-con e-child\" data-id=\"f5a80db\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8f65715 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"8f65715\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/mplan.media\/staging\/blog\/indian-railway-advertising\/\">Indian Railway Advertising<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d50fa7 elementor-mobile-align-left elementor-widget elementor-widget-button\" data-id=\"4d50fa7\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/mplan.media\/staging\/blog\/indian-railway-advertising\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Read More<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"49369\" class=\"elementor elementor-49369 swiper-slide e-loop-item e-loop-item-10382 post-10382 post type-post status-publish format-standard has-post-thumbnail hentry category-outdoor entry\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-cfa58dc e-con-full e-flex e-con e-parent\" data-id=\"cfa58dc\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-8bc4e40 e-con-full e-flex e-con e-child\" data-id=\"8bc4e40\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-082d1f0 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"082d1f0\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"461\" src=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2019\/05\/Best-Formats-For-Outdoor-Advertising-bg.webp\" class=\"attachment-full size-full wp-image-68567\" alt=\"Best-Formats-For-Outdoor-Advertising-bg\" srcset=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2019\/05\/Best-Formats-For-Outdoor-Advertising-bg.webp 768w, https:\/\/mplan.media\/staging\/wp-content\/uploads\/2019\/05\/Best-Formats-For-Outdoor-Advertising-bg-300x180.webp 300w\" sizes=\"(max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw \/ 12)), (min-width: 53rem) calc(6 * (100vw \/ 12)), 100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f5a80db e-con-full e-flex e-con e-child\" data-id=\"f5a80db\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8f65715 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"8f65715\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/mplan.media\/staging\/blog\/best-formats-for-outdoor-advertising\/\">Best formats for outdoor advertising<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d50fa7 elementor-mobile-align-left elementor-widget elementor-widget-button\" data-id=\"4d50fa7\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/mplan.media\/staging\/blog\/best-formats-for-outdoor-advertising\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Read More<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"49369\" class=\"elementor elementor-49369 swiper-slide e-loop-item e-loop-item-5685 post-5685 post type-post status-publish format-standard has-post-thumbnail hentry category-outdoor entry\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-cfa58dc e-con-full e-flex e-con e-parent\" data-id=\"cfa58dc\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-8bc4e40 e-con-full e-flex e-con e-child\" data-id=\"8bc4e40\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-082d1f0 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"082d1f0\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"461\" src=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2018\/01\/Top-Strategies-bg-.webp\" class=\"attachment-full size-full wp-image-68574\" alt=\"Top-Strategies-bg-\" srcset=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2018\/01\/Top-Strategies-bg-.webp 768w, https:\/\/mplan.media\/staging\/wp-content\/uploads\/2018\/01\/Top-Strategies-bg--300x180.webp 300w\" sizes=\"(max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw \/ 12)), (min-width: 53rem) calc(6 * (100vw \/ 12)), 100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f5a80db e-con-full e-flex e-con e-child\" data-id=\"f5a80db\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8f65715 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"8f65715\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/mplan.media\/staging\/blog\/top-strategies-for-mall-advertising-in-india\/\">Top strategies for Mall Advertising in India<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d50fa7 elementor-mobile-align-left elementor-widget elementor-widget-button\" data-id=\"4d50fa7\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/mplan.media\/staging\/blog\/top-strategies-for-mall-advertising-in-india\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Read More<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"49369\" class=\"elementor elementor-49369 swiper-slide e-loop-item e-loop-item-4990 post-4990 post type-post status-publish format-standard has-post-thumbnail hentry category-outdoor entry\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-cfa58dc e-con-full e-flex e-con e-parent\" data-id=\"cfa58dc\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-8bc4e40 e-con-full e-flex e-con e-child\" data-id=\"8bc4e40\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-082d1f0 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"082d1f0\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"461\" src=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2017\/09\/van-advertising-in-india-bg.webp\" class=\"attachment-full size-full wp-image-68583\" alt=\"van-advertising-in-india-bg\" srcset=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2017\/09\/van-advertising-in-india-bg.webp 768w, https:\/\/mplan.media\/staging\/wp-content\/uploads\/2017\/09\/van-advertising-in-india-bg-300x180.webp 300w\" sizes=\"(max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw \/ 12)), (min-width: 53rem) calc(6 * (100vw \/ 12)), 100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f5a80db e-con-full e-flex e-con e-child\" data-id=\"f5a80db\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8f65715 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"8f65715\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/mplan.media\/staging\/blog\/van-advertising-in-india-to-boost-businesses-in-local-markets\/\">Van Advertising in India to boost businesses in local markets<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d50fa7 elementor-mobile-align-left elementor-widget elementor-widget-button\" data-id=\"4d50fa7\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/mplan.media\/staging\/blog\/van-advertising-in-india-to-boost-businesses-in-local-markets\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Read More<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Share[Sassy_Social_Share] Outdoor Advertising has been there for as long as one can remember. Over the past few years it has undergone drastic changes. The OOH market has grown by 9% in 2016 and is now a \u20b93000 crore market. This mirrors the level of certainty that exists in this medium and here are few reasons [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":68594,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37],"tags":[],"class_list":["post-4903","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-outdoor","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.9 (Yoast SEO v26.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>6 Reasons to Consider Outdoor Advertising in India | Mplan Media<\/title>\n<meta name=\"description\" content=\"6 Reasons to Consider Outdoor Advertising in India. Over the past few years, it has undergone drastic changes. The OOH market has grown by 9%\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"6 Reasons to Consider Outdoor Advertising in India\" \/>\n<meta property=\"og:description\" content=\"Outdoor Advertising has been there for as long as one can remember. Over the past few years it has undergone drastic changes. The OOH\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mplan.media\/staging\/blog\/6-reasons-to-consider-outdoor-advertising-in-india\/\" \/>\n<meta property=\"og:site_name\" content=\"Mplan Media\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mplanmedia\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-08-23T12:18:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-27T12:21:50+00:00\" \/>\n<meta name=\"author\" content=\"Team Mplan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"6 Reasons to Consider Outdoor Advertising in India\" \/>\n<meta name=\"twitter:description\" content=\"Outdoor Advertising has been there for as long as one can remember. Over the past few years it has undergone drastic changes. 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