{"id":4887,"date":"2017-08-23T05:53:40","date_gmt":"2017-08-23T05:53:40","guid":{"rendered":"http:\/\/mplan.media\/staging\/?p=4887"},"modified":"2025-02-27T18:08:49","modified_gmt":"2025-02-27T12:38:49","slug":"tips-for-a-successful-magazine-advertising-in-india","status":"publish","type":"post","link":"https:\/\/mplan.media\/staging\/blog\/tips-for-a-successful-magazine-advertising-in-india\/","title":{"rendered":"Tips for a successful Magazine Advertising in India"},"content":{"rendered":"\t\t
\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\tA magazine advertisement could be the best way to convey your message to your target audience, with precision.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
A magazine advertisement could be the best way to convey your message to your target audience, with precision. However, there are a few steps you need to follow, if you wish to maximize your ROI on magazine advertising:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\tRandom magazines will not do the trick. Chosen mags should fit your TG. Which magazine is most likely to be read.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\tDetermine the reach of the magazine, Find out where magazines get distributed, cycle of distribution & pricing.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\tPlacement of the ad has a lot to do with the campaign success, next to the table of contents would be ideal.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\tQuality of your ad is as important as the size. Allocate budgets wisely b\/w creation ads & publication.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
We are a magazine advertising agency which uses pure data & not assumptions, like using SRDS directories we come up with a publication list that matches your needs. Based on IRS reports & thorough research on the businesses using these magazines, the kind of results they have achieved through those ads, we suggest the right magazine to advertise in. Through our tie-ups with publication houses across India, we make sure you get good rates & positions. Also suggest the right advertising option, size & positioning based on the preferences of your TG, objectives & your budget constraints. Help you maximize reach, create the best brand impact by coming up with customized magazine advertisement strategies & techniques. Mplan is a magazine advertising agency providing affordable magazine advertising rates, comprehensive media planning & advertising options.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
1. Target Audience<\/strong> \u2013\u00a0Nature of your business helps us identify your TG, select based on equity, attractiveness. Book slots at the best cost by choosing the right publications to match your needs.<\/p>\n 2. Audience Receptivity<\/strong> \u2013\u00a0Shortlisting audience receptivity of every magazine, Select magazines whose editorial environment lends good credibility & authority to campaigns.<\/p>\n 3. Life Span<\/strong> \u2013\u00a0Magazines with longer life span eliminates the need to publish frequently, resulting in better returns on your spends & the longer possibility of getting customers to the brand.<\/p>\n 4. Format<\/strong> \u2013\u00a0Choose magazines offering various formats \u2013 inserts, multiple page ads, gatefolds, thick tabs, product samples making your campaigns interesting & worthwhile.<\/p>\n 5. Visual Quality<\/strong> \u2013\u00a0High-quality paper at cheaper magazine advertising cost, improving the appeal & impact. Effective rendering of image ads & photo reproductions for superior & lasting campaigns.<\/p>\n 6. Sales Promotion<\/strong> \u2013\u00a0Certain magazines enable to distribute various sales promotion options such as coupons, product samples, information cards. Higher magazine advertising rates conversion & ROI.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t Established in 2015, Mplan a full-service media planning and advertising agency in India. We equip our clients with comprehensive ad inventories across both traditional and digital platforms. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t By leveraging Media, Data, Technology, and Commerce, we offer advertising solutions and strategies that empower brands to \u201cPlan Ads Better\u201d ensuring they achieve measurable success.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\tWhy Mplan?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
Mplan Media is a full-service media planning & advertising agency.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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