{"id":3414,"date":"2015-07-29T10:43:25","date_gmt":"2015-07-29T10:43:25","guid":{"rendered":"http:\/\/www.brewingbeans.com\/?p=3414"},"modified":"2025-02-27T14:03:46","modified_gmt":"2025-02-27T08:33:46","slug":"budgeting-for-tv-advertising-in-this-digital-age-in-india","status":"publish","type":"post","link":"https:\/\/mplan.media\/staging\/blog\/budgeting-for-tv-advertising-in-this-digital-age-in-india\/","title":{"rendered":"Budgeting for TV advertising in this digital age in India"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3414\" class=\"elementor elementor-3414\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6d3113f e-con-full sgle-post-sec e-flex e-con e-parent\" data-id=\"6d3113f\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-51193bad e-con-full container-section  sgle-post-banner-sec e-flex e-con e-child\" data-id=\"51193bad\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-4422bd00 e-con-full e-flex e-con e-child\" data-id=\"4422bd00\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-451fdb26 e-con-full e-flex e-con e-child\" data-id=\"451fdb26\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-7e800c7c e-con-full e-flex e-con e-child\" data-id=\"7e800c7c\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e2f81d1 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"e2f81d1\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Budgeting for TV advertising in this digital age in India<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-517d3431 e-con-full sgle-social-share e-flex e-con e-child\" data-id=\"517d3431\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-41b4d1e9 sassy-share-sec elementor-widget elementor-widget-text-editor\" data-id=\"41b4d1e9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<strong>Share<\/strong>[Sassy_Social_Share]\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-798b4b0e e-con-full e-flex e-con e-child\" data-id=\"798b4b0e\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2dacdf21 e-con-full sgle-post-banner-sec-img e-flex e-con e-child\" data-id=\"2dacdf21\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-793e9883 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"793e9883\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"461\" src=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2015\/07\/Budgeting-for-TV-adv-blg-bg.webp\" class=\"attachment-full size-full wp-image-68255\" alt=\"Budgeting-for-TV-adv-blg-bg\" srcset=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2015\/07\/Budgeting-for-TV-adv-blg-bg.webp 768w, https:\/\/mplan.media\/staging\/wp-content\/uploads\/2015\/07\/Budgeting-for-TV-adv-blg-bg-300x180.webp 300w\" sizes=\"(max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw \/ 12)), (min-width: 53rem) calc(6 * (100vw \/ 12)), 100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-402264a0 e-con-full e-flex e-con e-child\" data-id=\"402264a0\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5f6ac0d2 elementor-widget elementor-widget-text-editor\" data-id=\"5f6ac0d2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Don\u2019t be in a hurry to shift too much of your budget to the digital end.\u00a0As all other mediums, the market environment demands that we be data ready and embrace the challenge of choice as the proliferation of devices, and channels continues.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9fc666b elementor-widget elementor-widget-text-editor\" data-id=\"9fc666b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In our recent post, we spoke about the\u00a0TV revolution\u00a0under way. While that is inevitable and consumption patterns have already changed, when it comes to engaging a large audience with a message TV still is the best medium. Although money on budgeting forms show a growing share for the digital domain, TV still provides reliable, and track-able performance. Television has held up considerably in the face of competition and also in terms of\u00a0influencing returns\u00a0on investment made in the medium.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4f187422 e-con-full container-section sgle-post-second-cont-sec e-flex e-con e-child\" data-id=\"4f187422\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-cf95cee e-con-full sgle-post-third-sec e-flex e-con e-child\" data-id=\"cf95cee\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-20d8917d e-con-full sgle-post-third-sec-inner-two e-flex e-con e-child\" data-id=\"20d8917d\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-00bec25 e-con-full e-flex e-con e-child\" data-id=\"00bec25\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-00bda1a elementor-widget elementor-widget-text-editor\" data-id=\"00bda1a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Even though the content is being dispersed through the internet on various devices, television still provides an excellent meeting point for the largest number of ears to raise awareness and education regarding a brand. Digital, print, or radio maybe used to target specific groups or regions to supplement the impact of TV but its is clear that even in the era when the landscape of media is shifting and morphing constantly television is still the best portal.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3fd31b87 e-con-full sgle-post-third-sec-inner-two-blks e-flex e-con e-child\" data-id=\"3fd31b87\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1bbb7d04 e-con-full sgle-post-third-sec-inner-two-blk e-flex e-con e-child\" data-id=\"1bbb7d04\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-73b50a8 e-con-full e-flex e-con e-child\" data-id=\"73b50a8\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-278c41ef elementor-widget elementor-widget-image\" data-id=\"278c41ef\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"699\" height=\"336\" src=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2015\/07\/Budgeting-for-TV-adv-img1.webp\" class=\"attachment-full size-full wp-image-68251\" alt=\"Budgeting-for-TV-adv-img1\" srcset=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2015\/07\/Budgeting-for-TV-adv-img1.webp 699w, https:\/\/mplan.media\/staging\/wp-content\/uploads\/2015\/07\/Budgeting-for-TV-adv-img1-300x144.webp 300w\" sizes=\"(max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw \/ 12)), (min-width: 53rem) calc(6 * (100vw \/ 12)), 100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-185b4175 e-con-full e-flex e-con e-child\" data-id=\"185b4175\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-27ef0105 elementor-widget elementor-widget-text-editor\" data-id=\"27ef0105\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>TV still provides a large platform for audiences to engage with the message.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2b5bdd56 e-con-full sgle-post-third-sec-inner-two-blk e-flex e-con e-child\" data-id=\"2b5bdd56\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-20fe8018 e-con-full e-flex e-con e-child\" data-id=\"20fe8018\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-348aa9dd elementor-widget elementor-widget-image\" data-id=\"348aa9dd\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"640\" height=\"307\" src=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2015\/07\/Budgeting-for-TV-adv-img2.webp\" class=\"attachment-large size-large wp-image-68252\" alt=\"Budgeting-for-TV-adv-img2\" srcset=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2015\/07\/Budgeting-for-TV-adv-img2.webp 700w, https:\/\/mplan.media\/staging\/wp-content\/uploads\/2015\/07\/Budgeting-for-TV-adv-img2-300x144.webp 300w\" sizes=\"(max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw \/ 12)), (min-width: 53rem) calc(6 * (100vw \/ 12)), 100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-62086d79 e-con-full e-flex e-con e-child\" data-id=\"62086d79\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4b835d36 elementor-widget elementor-widget-text-editor\" data-id=\"4b835d36\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Since the choices of have increased, the onus is on the marketers and agencies to find the right audience.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-604a5f7e e-con-full sgle-post-third-sec-inner-two-blkss e-flex e-con e-child\" data-id=\"604a5f7e\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-44ca1b03 e-con-full sgle-post-third-sec-inner-two-blk e-flex e-con e-child\" data-id=\"44ca1b03\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1c9386c7 e-con-full e-flex e-con e-child\" data-id=\"1c9386c7\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-20e523b2 elementor-widget elementor-widget-image\" data-id=\"20e523b2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"308\" src=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2015\/07\/Budgeting-for-TV-adv-img3.webp\" class=\"attachment-large size-large wp-image-68253\" alt=\"Budgeting-for-TV-adv-img3\" srcset=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2015\/07\/Budgeting-for-TV-adv-img3.webp 699w, https:\/\/mplan.media\/staging\/wp-content\/uploads\/2015\/07\/Budgeting-for-TV-adv-img3-300x144.webp 300w\" sizes=\"(max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw \/ 12)), (min-width: 53rem) calc(6 * (100vw \/ 12)), 100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-41d7c7e3 e-con-full e-flex e-con e-child\" data-id=\"41d7c7e3\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7a7bfe4 elementor-widget elementor-widget-text-editor\" data-id=\"7a7bfe4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Curating content for the medium &#038; the audience, fine-tuning delivery &#038; slots are key to maximizing returns.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-90a8668 e-con-full sgle-post-third-sec-inner-two-blk e-flex e-con e-child\" data-id=\"90a8668\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1ffcd8c6 e-con-full e-flex e-con e-child\" data-id=\"1ffcd8c6\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4a6f3910 elementor-widget elementor-widget-image\" data-id=\"4a6f3910\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"308\" src=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2015\/07\/Budgeting-for-TV-adv-img4.webp\" class=\"attachment-large size-large wp-image-68254\" alt=\"Budgeting-for-TV-adv-img4\" srcset=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2015\/07\/Budgeting-for-TV-adv-img4.webp 700w, https:\/\/mplan.media\/staging\/wp-content\/uploads\/2015\/07\/Budgeting-for-TV-adv-img4-300x144.webp 300w\" sizes=\"(max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw \/ 12)), (min-width: 53rem) calc(6 * (100vw \/ 12)), 100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-611e3e33 e-con-full e-flex e-con e-child\" data-id=\"611e3e33\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7ba05b79 elementor-widget elementor-widget-text-editor\" data-id=\"7ba05b79\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Spread a wide base for your message aiding in designing a campaign &#038; determining the media mix around it.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f1d6d65 e-con-full e-flex e-con e-child\" data-id=\"f1d6d65\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b592320 elementor-widget elementor-widget-text-editor\" data-id=\"b592320\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>So, don\u2019t be in hurry to shift too much of your budget to the digital end. Television with all it morphing still has much to offer marketers. As all other mediums the market environment demands that we be data ready and embrace the challenge of choice as the proliferation of devices, and channels continue continues.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51ecd55 elementor-widget elementor-widget-text-editor\" data-id=\"51ecd55\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We make brands transform their vision, achieve the objectives using\u00a0television advertising\u00a0campaigns. A tv ad agency providing all-inclusive TV advertising plans, everything you need: Advert, airtime &#038; analysis. Ensure that creative and media arms are working together to achieve the best possible and sustainable routes to market your brand. An unparalleled inventory powerhouse of 900+ channels.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-21eee01e e-con-full sgle-post-fourth-sec e-flex e-con e-child\" data-id=\"21eee01e\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-76558752 elementor-widget elementor-widget-heading\" data-id=\"76558752\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why Mplan?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12c8e5ac elementor-widget elementor-widget-heading\" data-id=\"12c8e5ac\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Mplan Media is a full-service media planning &amp; advertising agency.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64864225 elementor-widget elementor-widget-text-editor\" data-id=\"64864225\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Established in 2015, Mplan a full-service media planning and advertising agency in India. We equip our clients with comprehensive ad inventories across both traditional and digital platforms. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-15f037fc elementor-widget elementor-widget-text-editor\" data-id=\"15f037fc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>By leveraging Media, Data, Technology, and Commerce, we offer advertising solutions and strategies that empower brands to \u201cPlan Ads Better\u201d ensuring they achieve measurable success.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-50f01ee8 e-con-full sgle-post-author-sec e-flex e-con e-child\" data-id=\"50f01ee8\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-70b0c53d sassy-share-sec elementor-widget elementor-widget-text-editor\" data-id=\"70b0c53d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<strong>Share<\/strong>[Sassy_Social_Share]\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2dd0b243 e-con-full related-blgs e-flex e-con e-parent\" data-id=\"2dd0b243\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-23a06781 e-con-full container-section  e-flex e-con e-child\" data-id=\"23a06781\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-790ed851 elementor-widget elementor-widget-heading\" data-id=\"790ed851\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Related Blogs<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e9310f3 xpro-post-grid-align-left elementor-widget elementor-widget-xpro-post-grid\" data-id=\"4e9310f3\" data-element_type=\"widget\" data-settings=\"{&quot;space_between&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:20,&quot;sizes&quot;:[]},&quot;column_grid&quot;:&quot;4&quot;,&quot;column_grid_tablet&quot;:&quot;2&quot;,&quot;column_grid_mobile&quot;:&quot;1&quot;,&quot;image_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_height_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_height_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_height_mobile_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;space_between_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;space_between_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;space_between_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:15,&quot;sizes&quot;:[]},&quot;space_between_mobile_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;space_between_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:15,&quot;sizes&quot;:[]},&quot;content_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;content_height_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;content_height_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;content_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;content_height_mobile_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;content_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"xpro-post-grid.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t<div class=\"xpro-post-grid-wrapper xpro-post-grid-layout-1\">\n\n\t\t\t\n\t\t\t\t<div class=\"xpro-post-grid-main cbp\">\n\n\t\t\t\t\t\n<div class=\"cbp-item xpro-post-grid-item\">\n\t\t\t<div class=\"xpro-post-grid-image\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"181\" src=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/05\/Television-Advertising-bg-300x181.webp\" class=\"attachment-medium size-medium\" alt=\"Television-Advertising-bg\" srcset=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/05\/Television-Advertising-bg-300x181.webp 300w, https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/05\/Television-Advertising-bg.webp 768w\" sizes=\"(max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw \/ 12)), (min-width: 53rem) calc(6 * (100vw \/ 12)), 100vw\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"xpro-post-grid-content\">\n\n\t\t\n\t\t\n\t\t<a href=\"https:\/\/mplan.media\/staging\/blog\/how-startups-can-crack-television-advertising\/\">\n\t\t\t<h2 class=\"xpro-post-grid-title\">How Startups Can Crack Television Advertising<\/h2>\n\t\t<\/a>\n\n\t\t\n\t\t\t\t\t\t\t<a href=\"https:\/\/mplan.media\/staging\/blog\/how-startups-can-crack-television-advertising\/\" class=\"xpro-post-grid-btn\">Read More<\/a>\n\t\t\t\t\n\t\t\n\t<\/div>\n<\/div>\n\n<div class=\"cbp-item xpro-post-grid-item\">\n\t\t\t<div class=\"xpro-post-grid-image\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"180\" src=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/05\/Successful-Tactics-To-Nail-Your-TVC-For-Businesses-bg-300x180.webp\" class=\"attachment-medium size-medium\" alt=\"Successful-Tactics-To-Nail-Your-TVC-For-Businesses-bg\" 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class=\"xpro-post-grid-image\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"181\" src=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/05\/Decide-Regions-And-Genres-For-Your-TV-Advertising-bg-300x181.webp\" class=\"attachment-medium size-medium\" alt=\"Decide-Regions-And-Genres-For-Your-TV-Advertising-bg\" srcset=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/05\/Decide-Regions-And-Genres-For-Your-TV-Advertising-bg-300x181.webp 300w, https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/05\/Decide-Regions-And-Genres-For-Your-TV-Advertising-bg.webp 768w\" sizes=\"(max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw \/ 12)), (min-width: 53rem) calc(6 * (100vw \/ 12)), 100vw\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"xpro-post-grid-content\">\n\n\t\t\n\t\t\n\t\t<a href=\"https:\/\/mplan.media\/staging\/blog\/decide-regions-and-genres-for-your-tv-advertising\/\">\n\t\t\t<h2 class=\"xpro-post-grid-title\">Decide Regions and Genres for your TV Advertising<\/h2>\n\t\t<\/a>\n\n\t\t\n\t\t\t\t\t\t\t<a href=\"https:\/\/mplan.media\/staging\/blog\/decide-regions-and-genres-for-your-tv-advertising\/\" class=\"xpro-post-grid-btn\">Read More<\/a>\n\t\t\t\t\n\t\t\n\t<\/div>\n<\/div>\n\n<div class=\"cbp-item xpro-post-grid-item\">\n\t\t\t<div class=\"xpro-post-grid-image\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"181\" src=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/05\/Television-Advertising-Strategies-bg-300x181.webp\" class=\"attachment-medium size-medium\" alt=\"Television-Advertising-Strategies-bg\" srcset=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/05\/Television-Advertising-Strategies-bg-300x181.webp 300w, https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/05\/Television-Advertising-Strategies-bg.webp 768w\" sizes=\"(max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * 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data-widget_type=\"loop-carousel.post\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"swiper elementor-loop-container elementor-grid\" role=\"list\" dir=\"ltr\">\n\t\t\t\t<div class=\"swiper-wrapper\" aria-live=\"off\">\n\t\t<style id=\"loop-49369\">.elementor-49369 .elementor-element.elementor-element-cfa58dc{--display:flex;--flex-direction:column;--container-widget-width:100%;--container-widget-height:initial;--container-widget-flex-grow:0;--container-widget-align-self:initial;--flex-wrap-mobile:wrap;--justify-content:space-between;--gap:16px 16px;--row-gap:16px;--column-gap:16px;--margin-top:0px;--margin-bottom:0px;--margin-left:0px;--margin-right:0px;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-49369 .elementor-element.elementor-element-8bc4e40{--display:flex;--gap:0px 0px;--row-gap:0px;--column-gap:0px;--margin-top:0px;--margin-bottom:0px;--margin-left:0px;--margin-right:0px;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-widget-theme-post-featured-image .widget-image-caption{color:var( --e-global-color-text );font-family:var( --e-global-typography-text-font-family ), Sans-serif;font-size:var( --e-global-typography-text-font-size );font-weight:var( --e-global-typography-text-font-weight );line-height:var( --e-global-typography-text-line-height );}.elementor-49369 .elementor-element.elementor-element-082d1f0.xpro-widget-bg-overlay:before{transition:background 0.3s;}.elementor-49369 .elementor-element.elementor-element-f5a80db{--display:flex;--gap:10px 10px;--row-gap:10px;--column-gap:10px;--margin-top:0px;--margin-bottom:0px;--margin-left:0px;--margin-right:0px;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-widget-theme-post-title .elementor-heading-title{font-family:var( --e-global-typography-primary-font-family ), Sans-serif;font-size:var( --e-global-typography-primary-font-size );font-weight:var( --e-global-typography-primary-font-weight );line-height:var( --e-global-typography-primary-line-height );color:var( --e-global-color-primary );}.elementor-49369 .elementor-element.elementor-element-8f65715.xpro-widget-bg-overlay:before{transition:background 0.3s;}.elementor-49369 .elementor-element.elementor-element-8f65715 .elementor-heading-title{font-family:\"Montserrat\", Sans-serif;font-weight:600;color:#000000;}.elementor-widget-button .elementor-button{background-color:var( --e-global-color-accent );font-family:var( --e-global-typography-accent-font-family ), Sans-serif;font-weight:var( --e-global-typography-accent-font-weight );}.elementor-49369 .elementor-element.elementor-element-4d50fa7 .elementor-button{background-color:#61CE7000;font-family:\"Montserrat\", Sans-serif;font-weight:500;fill:#000000;color:#000000;}.elementor-49369 .elementor-element.elementor-element-4d50fa7.xpro-widget-bg-overlay:before{transition:background 0.3s;}@media(max-width:1440px){.elementor-widget-theme-post-featured-image .widget-image-caption{font-size:var( --e-global-typography-text-font-size );line-height:var( --e-global-typography-text-line-height );}.elementor-widget-theme-post-title .elementor-heading-title{font-size:var( --e-global-typography-primary-font-size );line-height:var( --e-global-typography-primary-line-height );}}@media(max-width:1024px){.elementor-widget-theme-post-featured-image .widget-image-caption{font-size:var( --e-global-typography-text-font-size );line-height:var( --e-global-typography-text-line-height );}.elementor-widget-theme-post-title .elementor-heading-title{font-size:var( --e-global-typography-primary-font-size );line-height:var( --e-global-typography-primary-line-height );}}@media(max-width:480px){.elementor-49369 .elementor-element.elementor-element-cfa58dc{--gap:10px 10px;--row-gap:10px;--column-gap:10px;}.elementor-widget-theme-post-featured-image .widget-image-caption{font-size:var( --e-global-typography-text-font-size );line-height:var( --e-global-typography-text-line-height );}.elementor-widget-theme-post-title .elementor-heading-title{font-size:var( --e-global-typography-primary-font-size );line-height:var( --e-global-typography-primary-line-height );}.elementor-49369 .elementor-element.elementor-element-8f65715 .elementor-heading-title{font-size:19px;line-height:30px;}.elementor-49369 .elementor-element.elementor-element-4d50fa7 .elementor-button{font-size:16px;line-height:16px;border-radius:0px 0px 0px 0px;}}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"49369\" class=\"elementor elementor-49369 swiper-slide e-loop-item e-loop-item-24364 post-24364 post type-post status-publish format-standard has-post-thumbnail hentry category-television entry\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-cfa58dc e-con-full e-flex e-con e-parent\" data-id=\"cfa58dc\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-8bc4e40 e-con-full e-flex e-con e-child\" data-id=\"8bc4e40\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-082d1f0 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"082d1f0\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"464\" src=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/05\/Television-Advertising-bg.webp\" class=\"attachment-full size-full wp-image-68152\" alt=\"Television-Advertising-bg\" srcset=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/05\/Television-Advertising-bg.webp 768w, https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/05\/Television-Advertising-bg-300x181.webp 300w\" sizes=\"(max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw \/ 12)), (min-width: 53rem) calc(6 * (100vw \/ 12)), 100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f5a80db e-con-full e-flex e-con e-child\" data-id=\"f5a80db\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8f65715 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"8f65715\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/mplan.media\/staging\/blog\/how-startups-can-crack-television-advertising\/\">How Startups Can Crack Television Advertising<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d50fa7 elementor-mobile-align-left elementor-widget elementor-widget-button\" data-id=\"4d50fa7\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/mplan.media\/staging\/blog\/how-startups-can-crack-television-advertising\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Read More<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"49369\" class=\"elementor elementor-49369 swiper-slide e-loop-item e-loop-item-24354 post-24354 post type-post status-publish format-standard has-post-thumbnail hentry category-television entry\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-cfa58dc e-con-full e-flex e-con e-parent\" data-id=\"cfa58dc\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-8bc4e40 e-con-full e-flex e-con e-child\" data-id=\"8bc4e40\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-082d1f0 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"082d1f0\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"461\" src=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/05\/Successful-Tactics-To-Nail-Your-TVC-For-Businesses-bg.webp\" class=\"attachment-full size-full wp-image-68175\" alt=\"Successful-Tactics-To-Nail-Your-TVC-For-Businesses-bg\" srcset=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/05\/Successful-Tactics-To-Nail-Your-TVC-For-Businesses-bg.webp 768w, https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/05\/Successful-Tactics-To-Nail-Your-TVC-For-Businesses-bg-300x180.webp 300w\" sizes=\"(max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw \/ 12)), (min-width: 53rem) calc(6 * (100vw \/ 12)), 100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f5a80db e-con-full e-flex e-con e-child\" data-id=\"f5a80db\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8f65715 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"8f65715\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/mplan.media\/staging\/blog\/successful-tactics-to-nail-your-tvc-for-businesses\/\">Successful Tactics to Nail Your TVC for Businesses<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d50fa7 elementor-mobile-align-left elementor-widget elementor-widget-button\" data-id=\"4d50fa7\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/mplan.media\/staging\/blog\/successful-tactics-to-nail-your-tvc-for-businesses\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Read More<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"49369\" class=\"elementor elementor-49369 swiper-slide e-loop-item e-loop-item-24346 post-24346 post type-post status-publish format-standard has-post-thumbnail hentry category-television entry\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-cfa58dc e-con-full e-flex e-con e-parent\" data-id=\"cfa58dc\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-8bc4e40 e-con-full e-flex e-con e-child\" data-id=\"8bc4e40\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-082d1f0 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"082d1f0\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"464\" src=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/05\/Decide-Regions-And-Genres-For-Your-TV-Advertising-bg.webp\" class=\"attachment-full size-full wp-image-68183\" alt=\"Decide-Regions-And-Genres-For-Your-TV-Advertising-bg\" srcset=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/05\/Decide-Regions-And-Genres-For-Your-TV-Advertising-bg.webp 768w, https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/05\/Decide-Regions-And-Genres-For-Your-TV-Advertising-bg-300x181.webp 300w\" sizes=\"(max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw \/ 12)), (min-width: 53rem) calc(6 * (100vw \/ 12)), 100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f5a80db e-con-full e-flex e-con e-child\" data-id=\"f5a80db\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8f65715 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"8f65715\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/mplan.media\/staging\/blog\/decide-regions-and-genres-for-your-tv-advertising\/\">Decide Regions and Genres for your TV Advertising<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d50fa7 elementor-mobile-align-left elementor-widget elementor-widget-button\" data-id=\"4d50fa7\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/mplan.media\/staging\/blog\/decide-regions-and-genres-for-your-tv-advertising\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Read More<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"49369\" class=\"elementor elementor-49369 swiper-slide e-loop-item e-loop-item-24335 post-24335 post type-post status-publish format-standard has-post-thumbnail hentry category-television entry\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-cfa58dc e-con-full e-flex e-con e-parent\" data-id=\"cfa58dc\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-8bc4e40 e-con-full e-flex e-con e-child\" data-id=\"8bc4e40\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-082d1f0 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"082d1f0\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"464\" src=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/05\/Television-Advertising-Strategies-bg.webp\" class=\"attachment-full size-full wp-image-68196\" alt=\"Television-Advertising-Strategies-bg\" srcset=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/05\/Television-Advertising-Strategies-bg.webp 768w, https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/05\/Television-Advertising-Strategies-bg-300x181.webp 300w\" sizes=\"(max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw \/ 12)), (min-width: 53rem) calc(6 * (100vw \/ 12)), 100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f5a80db e-con-full e-flex e-con e-child\" data-id=\"f5a80db\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8f65715 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"8f65715\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/mplan.media\/staging\/blog\/television-advertising-strategies-for-first-time-advertisers\/\">Television advertising strategies for first-time advertisers<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d50fa7 elementor-mobile-align-left elementor-widget elementor-widget-button\" data-id=\"4d50fa7\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/mplan.media\/staging\/blog\/television-advertising-strategies-for-first-time-advertisers\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Read More<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Share[Sassy_Social_Share] Don\u2019t be in a hurry to shift too much of your budget to the digital end.\u00a0As all other mediums, the market environment demands that we be data ready and embrace the challenge of choice as the proliferation of devices, and channels continues. In our recent post, we spoke about the\u00a0TV revolution\u00a0under way. While that [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":68255,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[47],"tags":[],"class_list":["post-3414","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-television","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.9 (Yoast SEO v26.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Budgeting for Television advertising in this digital age in India<\/title>\n<meta name=\"description\" content=\"Don&#039;t be in a hurry to shift too much of your budget to the digital end.\u00a0As all other mediums, the market environment demands that we be data ready\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Budgeting for TV advertising in this digital age in India\" \/>\n<meta property=\"og:description\" content=\"Don&#039;t be in a hurry to shift too much of your budget to the digital end. As all other mediums, the market environment demands that we be data ready\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mplan.media\/staging\/blog\/budgeting-for-tv-advertising-in-this-digital-age-in-india\/\" \/>\n<meta property=\"og:site_name\" content=\"Mplan Media\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mplanmedia\/\" \/>\n<meta property=\"article:published_time\" content=\"2015-07-29T10:43:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-27T08:33:46+00:00\" \/>\n<meta name=\"author\" content=\"Team Mplan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Budgeting for TV advertising in this digital age in India\" \/>\n<meta name=\"twitter:description\" content=\"Don&#039;t be in a hurry to shift too much of your budget to the digital end. As all other mediums, the market environment demands that we be data ready\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2015\/07\/Budgeting-for-TV-adv-blg-bg.webp\" \/>\n<meta name=\"twitter:creator\" content=\"@Mplan Media\" \/>\n<meta name=\"twitter:site\" content=\"@mplanmedia\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Team Mplan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/mplan.media\/staging\/blog\/budgeting-for-tv-advertising-in-this-digital-age-in-india\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/mplan.media\/staging\/blog\/budgeting-for-tv-advertising-in-this-digital-age-in-india\/\"},\"author\":{\"name\":\"Team Mplan\",\"@id\":\"https:\/\/mplan.media\/staging\/#\/schema\/person\/5f72ceda7aa108b4b4dd857e5b95fc23\"},\"headline\":\"Budgeting for TV advertising in this digital age in India\",\"datePublished\":\"2015-07-29T10:43:25+00:00\",\"dateModified\":\"2025-02-27T08:33:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/mplan.media\/staging\/blog\/budgeting-for-tv-advertising-in-this-digital-age-in-india\/\"},\"wordCount\":516,\"publisher\":{\"@id\":\"https:\/\/mplan.media\/staging\/#organization\"},\"image\":{\"@id\":\"https:\/\/mplan.media\/staging\/blog\/budgeting-for-tv-advertising-in-this-digital-age-in-india\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2015\/07\/Budgeting-for-TV-adv-blg-bg.webp\",\"articleSection\":[\"Television\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/mplan.media\/staging\/blog\/budgeting-for-tv-advertising-in-this-digital-age-in-india\/\",\"url\":\"https:\/\/mplan.media\/staging\/blog\/budgeting-for-tv-advertising-in-this-digital-age-in-india\/\",\"name\":\"Budgeting for Television advertising in this digital age in India\",\"isPartOf\":{\"@id\":\"https:\/\/mplan.media\/staging\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/mplan.media\/staging\/blog\/budgeting-for-tv-advertising-in-this-digital-age-in-india\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/mplan.media\/staging\/blog\/budgeting-for-tv-advertising-in-this-digital-age-in-india\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2015\/07\/Budgeting-for-TV-adv-blg-bg.webp\",\"datePublished\":\"2015-07-29T10:43:25+00:00\",\"dateModified\":\"2025-02-27T08:33:46+00:00\",\"description\":\"Don't be in a hurry to shift too much of your budget to the digital end.\u00a0As all other mediums, the market environment demands that we be data ready\",\"breadcrumb\":{\"@id\":\"https:\/\/mplan.media\/staging\/blog\/budgeting-for-tv-advertising-in-this-digital-age-in-india\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/mplan.media\/staging\/blog\/budgeting-for-tv-advertising-in-this-digital-age-in-india\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/mplan.media\/staging\/blog\/budgeting-for-tv-advertising-in-this-digital-age-in-india\/#primaryimage\",\"url\":\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2015\/07\/Budgeting-for-TV-adv-blg-bg.webp\",\"contentUrl\":\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2015\/07\/Budgeting-for-TV-adv-blg-bg.webp\",\"width\":768,\"height\":461,\"caption\":\"Budgeting-for-TV-adv-blg-bg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/mplan.media\/staging\/blog\/budgeting-for-tv-advertising-in-this-digital-age-in-india\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/mplan.media\/staging\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Budgeting for TV advertising in this digital age in India\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/mplan.media\/staging\/#website\",\"url\":\"https:\/\/mplan.media\/staging\/\",\"name\":\"Mplan Media\",\"description\":\"Media Planning &amp; 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