{"id":24627,"date":"2022-05-27T16:15:20","date_gmt":"2022-05-27T10:45:20","guid":{"rendered":"http:\/\/mplan.media\/staging\/?p=24627"},"modified":"2025-02-27T15:39:21","modified_gmt":"2025-02-27T10:09:21","slug":"how-to-use-ctv-to-master-the-next-gen-of-advertising","status":"publish","type":"post","link":"https:\/\/mplan.media\/staging\/blog\/how-to-use-ctv-to-master-the-next-gen-of-advertising\/","title":{"rendered":"How to use CTV to master the next-gen of Advertising"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"24627\" class=\"elementor elementor-24627\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3c64272f e-con-full sgle-post-sec e-flex e-con e-parent\" data-id=\"3c64272f\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2cbcb858 e-con-full container-section  sgle-post-banner-sec e-flex e-con e-child\" data-id=\"2cbcb858\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-16a07395 e-con-full e-flex e-con e-child\" data-id=\"16a07395\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-23b10e66 e-con-full e-flex e-con e-child\" data-id=\"23b10e66\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-3b977ce2 e-con-full e-flex e-con e-child\" data-id=\"3b977ce2\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-78311aa2 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"78311aa2\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">How to use CTV to master the next-gen of Advertising<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-621144c5 e-con-full e-flex e-con e-child\" data-id=\"621144c5\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1cda0bb1 sassy-share-sec elementor-widget elementor-widget-text-editor\" data-id=\"1cda0bb1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<strong>Share<\/strong>[Sassy_Social_Share]\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-735876c7 e-con-full e-flex e-con e-child\" data-id=\"735876c7\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2046d45a e-con-full e-flex e-con e-child\" data-id=\"2046d45a\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-49ce73c elementor-widget elementor-widget-image\" data-id=\"49ce73c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"464\" src=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/05\/CTV-To-Master-bg-1.webp\" class=\"attachment-full size-full wp-image-68334\" alt=\"CTV-To-Master-bg-1\" srcset=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/05\/CTV-To-Master-bg-1.webp 768w, https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/05\/CTV-To-Master-bg-1-300x181.webp 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5ed78918 e-con-full e-flex e-con e-child\" data-id=\"5ed78918\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6f06d1d8 elementor-widget elementor-widget-text-editor\" data-id=\"6f06d1d8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Televisions which use the internet to broadcast programmes through the OTT platforms &#038; apps are called Connected TV (CTV). It is also the name given to any device that connects to a television, or which is already integrated into the TV.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-164ff910 elementor-widget elementor-widget-heading\" data-id=\"164ff910\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Examples of CTVs include:<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-207d03f elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"207d03f\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">1. Android TVs<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">2. PlayStations<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">3. Apple TV<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">4. Jio fiber STB\/Airtel Xtreme fiber STB<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6958e37 elementor-widget elementor-widget-text-editor\" data-id=\"6958e37\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>More and more consumers are using\u00a0CTVs\u00a0in place of traditional television &#038; cable setups, a practice that is often referred to as cord-cutting, and in fact, CTV is now the quickest growing video advertising platform.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-55d35a5d e-con-full container-section sgle-post-second-cont-sec e-flex e-con e-child\" data-id=\"55d35a5d\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-ff14348 e-con-full sgle-post-third-sec digital e-flex e-con e-child\" data-id=\"ff14348\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-73314b47 e-con-full sgle-post-third-sec-inner e-flex e-con e-child\" data-id=\"73314b47\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-173798c0 elementor-widget elementor-widget-heading\" data-id=\"173798c0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How Can The Switch To CTV And Video-On-Demand Be Leveraged By Marketers?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2bd1a7e7 elementor-widget elementor-widget-text-editor\" data-id=\"2bd1a7e7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>At present, around 20 million households in India have connected TVs, which is equivalent to around 80 million people. This number is set to rise four-fold by 2025. As you can imagine, this has caused advertisers to sit up and pay attention to the possibilities.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d576da elementor-widget elementor-widget-text-editor\" data-id=\"5d576da\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>There is no doubt that CTV will be a the forefront of next-gen advertising, but what form will it take?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd249c2 elementor-widget elementor-widget-image\" data-id=\"fd249c2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1458\" height=\"408\" src=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/05\/Video-On-Deman-1.webp\" class=\"attachment-full size-full wp-image-68328\" alt=\"Video-On-Deman-1\" srcset=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/05\/Video-On-Deman-1.webp 1458w, https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/05\/Video-On-Deman-1-300x84.webp 300w, https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/05\/Video-On-Deman-1-1024x287.webp 1024w, https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/05\/Video-On-Deman-1-768x215.webp 768w\" sizes=\"(max-width: 1458px) 100vw, 1458px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d2307ac e-con-full sgle-post-third-sec-inner e-flex e-con e-child\" data-id=\"d2307ac\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6863715 elementor-widget elementor-widget-heading\" data-id=\"6863715\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Purchasing CTV Ads<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38d14b0 elementor-widget elementor-widget-text-editor\" data-id=\"38d14b0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The most obvious way to get in on the next generation of advertising is by purchasing CTV ads on platforms like DisneyPlus and Hulu. This will enable your digital advertising agency to very quickly reach the billions of people who watch VOD annually (circa 3 billion worldwide.)<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d662610 elementor-widget elementor-widget-text-editor\" data-id=\"d662610\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Some streaming companies sell their CTV ad units themselves, while others employ third parties to do so, which is why it is important that you do your research and focus on how things work in your own specific region.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ca226c elementor-widget elementor-widget-image\" data-id=\"8ca226c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1458\" height=\"408\" src=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/05\/Purchasing-CTV-Ads1-1.webp\" class=\"attachment-full size-full wp-image-68329\" alt=\"Purchasing-CTV-Ads1-1\" srcset=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/05\/Purchasing-CTV-Ads1-1.webp 1458w, https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/05\/Purchasing-CTV-Ads1-1-300x84.webp 300w, https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/05\/Purchasing-CTV-Ads1-1-1024x287.webp 1024w, https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/05\/Purchasing-CTV-Ads1-1-768x215.webp 768w\" sizes=\"(max-width: 1458px) 100vw, 1458px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f172da5 e-con-full sgle-post-third-sec-inner e-flex e-con e-child\" data-id=\"f172da5\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-98c9267 elementor-widget elementor-widget-heading\" data-id=\"98c9267\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Targeting Audience<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b9f2e0 elementor-widget elementor-widget-text-editor\" data-id=\"6b9f2e0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The most important thing in advertising is being able to rush your target audience. When leveraging CTV advertising, there are a number of ways you can do this, however, contextual targeting is by far the simplest to get started with.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-652e5d2 elementor-widget elementor-widget-text-editor\" data-id=\"652e5d2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The key to effective CTV contextual targeting is forming a partnership with those companies that have already integrated with the major inventory suppliers. These companies will best be able to leverage their influence in order to deliver valuable contextual data.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-800ef67 elementor-widget elementor-widget-text-editor\" data-id=\"800ef67\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Something else you should definitely be leveraging if you are serious about mastering the next-gen of advertising, is cross-device targeting which enables you to choose specific audience segments to see your ads. It can also be used to show follow-on ads to the audience you previously selected to see your original ones.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da74efa elementor-widget elementor-widget-image\" data-id=\"da74efa\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1458\" height=\"408\" src=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/05\/Targeting-Audience1-1.webp\" class=\"attachment-full size-full wp-image-68330\" alt=\"Targeting-Audience1-1\" srcset=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/05\/Targeting-Audience1-1.webp 1458w, https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/05\/Targeting-Audience1-1-300x84.webp 300w, https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/05\/Targeting-Audience1-1-1024x287.webp 1024w, https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/05\/Targeting-Audience1-1-768x215.webp 768w\" sizes=\"(max-width: 1458px) 100vw, 1458px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-edb7dc0 e-con-full sgle-post-third-sec-inner e-flex e-con e-child\" data-id=\"edb7dc0\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5f6526b elementor-widget elementor-widget-heading\" data-id=\"5f6526b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Data Analysis<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1603ef4 elementor-widget elementor-widget-text-editor\" data-id=\"1603ef4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>If you want to master CTV adverting, then you need to be continuously monitoring and analyzing the data that is produced. Historically, this has not been easy due to the fragmented nature of CTV marketing and because there the difficulty that comes with monitoring interactions across devices.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b1c357f elementor-widget elementor-widget-text-editor\" data-id=\"b1c357f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>So, what are your options?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9b1dcfd e-con-full sgle-post-third-sec-inner e-flex e-con e-child\" data-id=\"9b1dcfd\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-79a0763 elementor-widget elementor-widget-heading\" data-id=\"79a0763\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">DSPs<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5def8f7 elementor-widget elementor-widget-text-editor\" data-id=\"5def8f7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Offering instant access to data metrics on many platforms including Roku, you will normally require nothing more than a master service agreement to run CTV ads in this way. However, it should be noted that you will only be able to compare your campaigns against your own metrics, and it\u2019s almost impossible to cross-reference with your own mobile ads too.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce6d489 elementor-widget elementor-widget-image\" data-id=\"ce6d489\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1458\" height=\"408\" src=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/05\/DSPs.webp\" class=\"attachment-full size-full wp-image-68331\" alt=\"DSPs\" srcset=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/05\/DSPs.webp 1458w, https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/05\/DSPs-300x84.webp 300w, https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/05\/DSPs-1024x287.webp 1024w, https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/05\/DSPs-768x215.webp 768w\" sizes=\"(max-width: 1458px) 100vw, 1458px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-eeaf353 e-con-full sgle-post-third-sec-inner e-flex e-con e-child\" data-id=\"eeaf353\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6a82ce8 elementor-widget elementor-widget-heading\" data-id=\"6a82ce8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">MMPs<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ad927f elementor-widget elementor-widget-text-editor\" data-id=\"7ad927f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Mobile measurement providers (MMPs) offer comprehensive data across all of your marketing channels in a single touch which will give you a better understanding of how your CTV ads are performing.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f4a49dc elementor-widget elementor-widget-image\" data-id=\"f4a49dc\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1458\" height=\"408\" src=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/05\/MMPs1.webp\" class=\"attachment-full size-full wp-image-68332\" alt=\"MMPs1\" srcset=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/05\/MMPs1.webp 1458w, https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/05\/MMPs1-300x84.webp 300w, https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/05\/MMPs1-1024x287.webp 1024w, https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/05\/MMPs1-768x215.webp 768w\" sizes=\"(max-width: 1458px) 100vw, 1458px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-542988f e-con-full sgle-post-third-sec-inner e-flex e-con e-child\" data-id=\"542988f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-43b75f8 elementor-widget elementor-widget-heading\" data-id=\"43b75f8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">TV Attribution Companies<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cfdc33b elementor-widget elementor-widget-text-editor\" data-id=\"cfdc33b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>TV attribution companies will let you see data on each of your CTV campaigns, but you will not be able to compare them with one another easily, and it can be impossible to track which ads on which platforms are bringing your customers in. However, you can track single campaigns well enough and the process is very intuitive.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0de816e elementor-widget elementor-widget-text-editor\" data-id=\"0de816e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>To find out more about Connected TV advertising, get in touch with\u00a0Mplan\u00a0today.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31b91d7 elementor-widget elementor-widget-image\" data-id=\"31b91d7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1450\" height=\"400\" src=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/05\/TV-Attribution-Companies.webp\" class=\"attachment-full size-full wp-image-68333\" alt=\"TV-Attribution-Companies\" srcset=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/05\/TV-Attribution-Companies.webp 1450w, https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/05\/TV-Attribution-Companies-300x83.webp 300w, https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/05\/TV-Attribution-Companies-1024x282.webp 1024w, https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/05\/TV-Attribution-Companies-768x212.webp 768w\" sizes=\"(max-width: 1450px) 100vw, 1450px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1509676 e-con-full sgle-post-fourth-sec e-flex e-con e-child\" data-id=\"1509676\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1f94d7c5 elementor-widget elementor-widget-heading\" data-id=\"1f94d7c5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why Mplan?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4404032a elementor-widget elementor-widget-heading\" data-id=\"4404032a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Mplan Media is a full-service media planning &amp; advertising agency.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-390ef22d elementor-widget elementor-widget-text-editor\" data-id=\"390ef22d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Established in 2015, Mplan a full-service media planning and advertising agency in India. We equip our clients with comprehensive ad inventories across both traditional and digital platforms. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-667923d1 elementor-widget elementor-widget-text-editor\" data-id=\"667923d1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>By leveraging Media, Data, Technology, and Commerce, we offer advertising solutions and strategies that empower brands to \u201cPlan Ads Better\u201d ensuring they achieve measurable success.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-23c49d8b e-con-full sgle-post-author-sec e-flex e-con e-child\" data-id=\"23c49d8b\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5578bc29 sassy-share-sec elementor-widget elementor-widget-text-editor\" data-id=\"5578bc29\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<strong>Share<\/strong>[Sassy_Social_Share]\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7921302e e-con-full related-blgs e-flex e-con e-parent\" data-id=\"7921302e\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-3f840bbe e-con-full container-section  e-flex e-con e-child\" data-id=\"3f840bbe\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6139019b elementor-widget elementor-widget-heading\" data-id=\"6139019b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Related Blogs<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4033bc15 xpro-post-grid-align-left elementor-widget elementor-widget-xpro-post-grid\" data-id=\"4033bc15\" data-element_type=\"widget\" data-settings=\"{&quot;space_between&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:20,&quot;sizes&quot;:[]},&quot;column_grid&quot;:&quot;4&quot;,&quot;column_grid_tablet&quot;:&quot;2&quot;,&quot;column_grid_mobile&quot;:&quot;1&quot;,&quot;image_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_height_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_height_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_height_mobile_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;space_between_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;space_between_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;space_between_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:15,&quot;sizes&quot;:[]},&quot;space_between_mobile_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;space_between_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:15,&quot;sizes&quot;:[]},&quot;content_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;content_height_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;content_height_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;content_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;content_height_mobile_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;content_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"xpro-post-grid.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t<div class=\"xpro-post-grid-wrapper xpro-post-grid-layout-1\">\n\n\t\t\t\n\t\t\t\t<div class=\"xpro-post-grid-main cbp\">\n\n\t\t\t\t\t\n<div class=\"cbp-item xpro-post-grid-item\">\n\t\t\t<div class=\"xpro-post-grid-image\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"180\" src=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/07\/Digital-Market-blg-bg-300x180.webp\" class=\"attachment-medium size-medium\" alt=\"Digital-Market-blg-bg\" srcset=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/07\/Digital-Market-blg-bg-300x180.webp 300w, https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/07\/Digital-Market-blg-bg.webp 768w\" sizes=\"(max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw \/ 12)), (min-width: 53rem) calc(6 * (100vw \/ 12)), 100vw\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"xpro-post-grid-content\">\n\n\t\t\n\t\t\n\t\t<a href=\"https:\/\/mplan.media\/staging\/blog\/top-10-digital-marketing-ideas-for-your-business\/\">\n\t\t\t<h2 class=\"xpro-post-grid-title\">Top 10 Digital Marketing Ideas For Your Business<\/h2>\n\t\t<\/a>\n\n\t\t\n\t\t\t\t\t\t\t<a href=\"https:\/\/mplan.media\/staging\/blog\/top-10-digital-marketing-ideas-for-your-business\/\" class=\"xpro-post-grid-btn\">Read More<\/a>\n\t\t\t\t\n\t\t\n\t<\/div>\n<\/div>\n\n<div class=\"cbp-item xpro-post-grid-item\">\n\t\t\t<div class=\"xpro-post-grid-image\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"180\" src=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/07\/amazon-adv-blg-bg-300x180.webp\" class=\"attachment-medium size-medium\" alt=\"amazon-adv-blg-bg\" srcset=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/07\/amazon-adv-blg-bg-300x180.webp 300w, https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/07\/amazon-adv-blg-bg.webp 768w\" sizes=\"(max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw \/ 12)), (min-width: 53rem) calc(6 * (100vw \/ 12)), 100vw\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"xpro-post-grid-content\">\n\n\t\t\n\t\t\n\t\t<a href=\"https:\/\/mplan.media\/staging\/blog\/why-amazon-advertising-is-important-for-every-selling-business\/\">\n\t\t\t<h2 class=\"xpro-post-grid-title\">Why Amazon Advertising Is Important For Every Selling Business<\/h2>\n\t\t<\/a>\n\n\t\t\n\t\t\t\t\t\t\t<a href=\"https:\/\/mplan.media\/staging\/blog\/why-amazon-advertising-is-important-for-every-selling-business\/\" class=\"xpro-post-grid-btn\">Read More<\/a>\n\t\t\t\t\n\t\t\n\t<\/div>\n<\/div>\n\n<div class=\"cbp-item xpro-post-grid-item\">\n\t\t\t<div class=\"xpro-post-grid-image\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"180\" src=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/07\/5-cro-blg-bg-300x180.webp\" class=\"attachment-medium size-medium\" alt=\"5-cro-blg-bg\" srcset=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/07\/5-cro-blg-bg-300x180.webp 300w, https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/07\/5-cro-blg-bg.webp 768w\" sizes=\"(max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw \/ 12)), (min-width: 53rem) calc(6 * (100vw \/ 12)), 100vw\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"xpro-post-grid-content\">\n\n\t\t\n\t\t\n\t\t<a href=\"https:\/\/mplan.media\/staging\/blog\/5-top-cro-strategies-businesses-must-focus-on\/\">\n\t\t\t<h2 class=\"xpro-post-grid-title\">5 Top CRO Strategies Businesses Must Focus On<\/h2>\n\t\t<\/a>\n\n\t\t\n\t\t\t\t\t\t\t<a href=\"https:\/\/mplan.media\/staging\/blog\/5-top-cro-strategies-businesses-must-focus-on\/\" class=\"xpro-post-grid-btn\">Read More<\/a>\n\t\t\t\t\n\t\t\n\t<\/div>\n<\/div>\n\n<div class=\"cbp-item xpro-post-grid-item\">\n\t\t\t<div class=\"xpro-post-grid-image\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"180\" src=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/07\/select-influencers-blg-bg-300x180.webp\" class=\"attachment-medium size-medium\" alt=\"select-influencers-blg-bg\" srcset=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/07\/select-influencers-blg-bg-300x180.webp 300w, https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/07\/select-influencers-blg-bg.webp 768w\" sizes=\"(max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw \/ 12)), (min-width: 53rem) calc(6 * (100vw \/ 12)), 100vw\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"xpro-post-grid-content\">\n\n\t\t\n\t\t\n\t\t<a href=\"https:\/\/mplan.media\/staging\/blog\/how-to-select-your-influencers-for-your-next-marketing-campaign\/\">\n\t\t\t<h2 class=\"xpro-post-grid-title\">How To Select Your Influencers For Your Next Marketing Campaign<\/h2>\n\t\t<\/a>\n\n\t\t\n\t\t\t\t\t\t\t<a href=\"https:\/\/mplan.media\/staging\/blog\/how-to-select-your-influencers-for-your-next-marketing-campaign\/\" class=\"xpro-post-grid-btn\">Read More<\/a>\n\t\t\t\t\n\t\t\n\t<\/div>\n<\/div>\n\n\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef04cf7 elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet_extra elementor-pagination-type-bullets elementor-pagination-position-outside elementor-widget elementor-widget-loop-carousel\" data-id=\"ef04cf7\" data-element_type=\"widget\" data-settings=\"{&quot;template_id&quot;:49369,&quot;slides_to_show&quot;:&quot;1&quot;,&quot;slides_to_show_mobile_extra&quot;:&quot;1&quot;,&quot;slides_to_scroll_mobile_extra&quot;:&quot;1&quot;,&quot;slides_to_scroll_mobile&quot;:&quot;1&quot;,&quot;_skin&quot;:&quot;post&quot;,&quot;slides_to_show_laptop&quot;:&quot;3&quot;,&quot;slides_to_show_tablet_extra&quot;:&quot;3&quot;,&quot;slides_to_show_tablet&quot;:&quot;2&quot;,&quot;slides_to_show_mobile&quot;:&quot;1&quot;,&quot;slides_to_scroll&quot;:&quot;1&quot;,&quot;edit_handle_selector&quot;:&quot;.elementor-loop-container&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;infinite&quot;:&quot;yes&quot;,&quot;speed&quot;:500,&quot;offset_sides&quot;:&quot;none&quot;,&quot;pagination&quot;:&quot;bullets&quot;,&quot;image_spacing_custom&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;image_spacing_custom_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_mobile_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"loop-carousel.post\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"swiper elementor-loop-container elementor-grid\" role=\"list\" dir=\"ltr\">\n\t\t\t\t<div class=\"swiper-wrapper\" aria-live=\"off\">\n\t\t<style id=\"loop-49369\">.elementor-49369 .elementor-element.elementor-element-cfa58dc{--display:flex;--flex-direction:column;--container-widget-width:100%;--container-widget-height:initial;--container-widget-flex-grow:0;--container-widget-align-self:initial;--flex-wrap-mobile:wrap;--justify-content:space-between;--gap:16px 16px;--row-gap:16px;--column-gap:16px;--margin-top:0px;--margin-bottom:0px;--margin-left:0px;--margin-right:0px;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-49369 .elementor-element.elementor-element-8bc4e40{--display:flex;--gap:0px 0px;--row-gap:0px;--column-gap:0px;--margin-top:0px;--margin-bottom:0px;--margin-left:0px;--margin-right:0px;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-widget-theme-post-featured-image .widget-image-caption{color:var( --e-global-color-text );font-family:var( --e-global-typography-text-font-family ), Sans-serif;font-size:var( --e-global-typography-text-font-size );font-weight:var( --e-global-typography-text-font-weight );line-height:var( --e-global-typography-text-line-height );}.elementor-49369 .elementor-element.elementor-element-082d1f0.xpro-widget-bg-overlay:before{transition:background 0.3s;}.elementor-49369 .elementor-element.elementor-element-f5a80db{--display:flex;--gap:10px 10px;--row-gap:10px;--column-gap:10px;--margin-top:0px;--margin-bottom:0px;--margin-left:0px;--margin-right:0px;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-widget-theme-post-title .elementor-heading-title{font-family:var( --e-global-typography-primary-font-family ), Sans-serif;font-size:var( --e-global-typography-primary-font-size );font-weight:var( --e-global-typography-primary-font-weight );line-height:var( --e-global-typography-primary-line-height );color:var( --e-global-color-primary );}.elementor-49369 .elementor-element.elementor-element-8f65715.xpro-widget-bg-overlay:before{transition:background 0.3s;}.elementor-49369 .elementor-element.elementor-element-8f65715 .elementor-heading-title{font-family:\"Montserrat\", Sans-serif;font-weight:600;color:#000000;}.elementor-widget-button .elementor-button{background-color:var( --e-global-color-accent );font-family:var( --e-global-typography-accent-font-family ), Sans-serif;font-weight:var( --e-global-typography-accent-font-weight );}.elementor-49369 .elementor-element.elementor-element-4d50fa7 .elementor-button{background-color:#61CE7000;font-family:\"Montserrat\", Sans-serif;font-weight:500;fill:#000000;color:#000000;}.elementor-49369 .elementor-element.elementor-element-4d50fa7.xpro-widget-bg-overlay:before{transition:background 0.3s;}@media(max-width:1440px){.elementor-widget-theme-post-featured-image .widget-image-caption{font-size:var( --e-global-typography-text-font-size );line-height:var( --e-global-typography-text-line-height );}.elementor-widget-theme-post-title .elementor-heading-title{font-size:var( --e-global-typography-primary-font-size );line-height:var( --e-global-typography-primary-line-height );}}@media(max-width:1024px){.elementor-widget-theme-post-featured-image .widget-image-caption{font-size:var( --e-global-typography-text-font-size );line-height:var( --e-global-typography-text-line-height );}.elementor-widget-theme-post-title .elementor-heading-title{font-size:var( --e-global-typography-primary-font-size );line-height:var( --e-global-typography-primary-line-height );}}@media(max-width:480px){.elementor-49369 .elementor-element.elementor-element-cfa58dc{--gap:10px 10px;--row-gap:10px;--column-gap:10px;}.elementor-widget-theme-post-featured-image .widget-image-caption{font-size:var( --e-global-typography-text-font-size );line-height:var( --e-global-typography-text-line-height );}.elementor-widget-theme-post-title .elementor-heading-title{font-size:var( --e-global-typography-primary-font-size );line-height:var( --e-global-typography-primary-line-height );}.elementor-49369 .elementor-element.elementor-element-8f65715 .elementor-heading-title{font-size:19px;line-height:30px;}.elementor-49369 .elementor-element.elementor-element-4d50fa7 .elementor-button{font-size:16px;line-height:16px;border-radius:0px 0px 0px 0px;}}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"49369\" class=\"elementor elementor-49369 swiper-slide e-loop-item e-loop-item-27046 post-27046 post type-post status-publish format-standard has-post-thumbnail hentry category-digital entry\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-cfa58dc e-con-full e-flex e-con e-parent\" data-id=\"cfa58dc\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-8bc4e40 e-con-full e-flex e-con e-child\" data-id=\"8bc4e40\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-082d1f0 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"082d1f0\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"461\" src=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/07\/Digital-Market-blg-bg.webp\" class=\"attachment-full size-full wp-image-68283\" alt=\"Digital-Market-blg-bg\" srcset=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/07\/Digital-Market-blg-bg.webp 768w, https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/07\/Digital-Market-blg-bg-300x180.webp 300w\" sizes=\"(max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw \/ 12)), (min-width: 53rem) calc(6 * (100vw \/ 12)), 100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f5a80db e-con-full e-flex e-con e-child\" data-id=\"f5a80db\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8f65715 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"8f65715\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/mplan.media\/staging\/blog\/top-10-digital-marketing-ideas-for-your-business\/\">Top 10 Digital Marketing Ideas For Your Business<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d50fa7 elementor-mobile-align-left elementor-widget elementor-widget-button\" data-id=\"4d50fa7\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/mplan.media\/staging\/blog\/top-10-digital-marketing-ideas-for-your-business\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Read More<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"49369\" class=\"elementor elementor-49369 swiper-slide e-loop-item e-loop-item-27044 post-27044 post type-post status-publish format-standard has-post-thumbnail hentry category-digital entry\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-cfa58dc e-con-full e-flex e-con e-parent\" data-id=\"cfa58dc\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-8bc4e40 e-con-full e-flex e-con e-child\" data-id=\"8bc4e40\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-082d1f0 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"082d1f0\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"461\" src=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/07\/amazon-adv-blg-bg.webp\" class=\"attachment-full size-full wp-image-68296\" alt=\"amazon-adv-blg-bg\" srcset=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/07\/amazon-adv-blg-bg.webp 768w, https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/07\/amazon-adv-blg-bg-300x180.webp 300w\" sizes=\"(max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw \/ 12)), (min-width: 53rem) calc(6 * (100vw \/ 12)), 100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f5a80db e-con-full e-flex e-con e-child\" data-id=\"f5a80db\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8f65715 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"8f65715\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/mplan.media\/staging\/blog\/why-amazon-advertising-is-important-for-every-selling-business\/\">Why Amazon Advertising Is Important For Every Selling Business<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d50fa7 elementor-mobile-align-left elementor-widget elementor-widget-button\" data-id=\"4d50fa7\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/mplan.media\/staging\/blog\/why-amazon-advertising-is-important-for-every-selling-business\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Read More<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"49369\" class=\"elementor elementor-49369 swiper-slide e-loop-item e-loop-item-27036 post-27036 post type-post status-publish format-standard has-post-thumbnail hentry category-digital entry\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-cfa58dc e-con-full e-flex e-con e-parent\" data-id=\"cfa58dc\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-8bc4e40 e-con-full e-flex e-con e-child\" data-id=\"8bc4e40\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-082d1f0 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"082d1f0\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"461\" src=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/07\/5-cro-blg-bg.webp\" class=\"attachment-full size-full wp-image-68304\" alt=\"5-cro-blg-bg\" srcset=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/07\/5-cro-blg-bg.webp 768w, https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/07\/5-cro-blg-bg-300x180.webp 300w\" sizes=\"(max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw \/ 12)), (min-width: 53rem) calc(6 * (100vw \/ 12)), 100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f5a80db e-con-full e-flex e-con e-child\" data-id=\"f5a80db\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8f65715 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"8f65715\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/mplan.media\/staging\/blog\/5-top-cro-strategies-businesses-must-focus-on\/\">5 Top CRO Strategies Businesses Must Focus On<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d50fa7 elementor-mobile-align-left elementor-widget elementor-widget-button\" data-id=\"4d50fa7\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/mplan.media\/staging\/blog\/5-top-cro-strategies-businesses-must-focus-on\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Read More<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"49369\" class=\"elementor elementor-49369 swiper-slide e-loop-item e-loop-item-27018 post-27018 post type-post status-publish format-standard has-post-thumbnail hentry category-digital entry\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-cfa58dc e-con-full e-flex e-con e-parent\" data-id=\"cfa58dc\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-8bc4e40 e-con-full e-flex e-con e-child\" data-id=\"8bc4e40\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-082d1f0 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"082d1f0\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"461\" src=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/07\/select-influencers-blg-bg.webp\" class=\"attachment-full size-full wp-image-68311\" alt=\"select-influencers-blg-bg\" srcset=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/07\/select-influencers-blg-bg.webp 768w, https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/07\/select-influencers-blg-bg-300x180.webp 300w\" sizes=\"(max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw \/ 12)), (min-width: 53rem) calc(6 * (100vw \/ 12)), 100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f5a80db e-con-full e-flex e-con e-child\" data-id=\"f5a80db\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8f65715 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"8f65715\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/mplan.media\/staging\/blog\/how-to-select-your-influencers-for-your-next-marketing-campaign\/\">How To Select Your Influencers For Your Next Marketing Campaign<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d50fa7 elementor-mobile-align-left elementor-widget elementor-widget-button\" data-id=\"4d50fa7\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/mplan.media\/staging\/blog\/how-to-select-your-influencers-for-your-next-marketing-campaign\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Read More<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Share[Sassy_Social_Share] Televisions which use the internet to broadcast programmes through the OTT platforms &amp; apps are called Connected TV (CTV). It is also the name given to any device that connects to a television, or which is already integrated into the TV. Examples of CTVs include: 1. Android TVs 2. PlayStations 3. Apple TV 4. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":68334,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35],"tags":[],"class_list":["post-24627","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.9 (Yoast SEO v26.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How To Use CTV To Master The Next-Gen of Advertising | Mplan<\/title>\n<meta name=\"description\" content=\"Mplan explains How To Use CTV To Master The Next-Gen of Advertising. 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Connected TV Ads are done on OTT platforms via programmatic advertising\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mplan.media\/staging\/blog\/how-to-use-ctv-to-master-the-next-gen-of-advertising\/\" \/>\n<meta property=\"og:site_name\" content=\"Mplan Media\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mplanmedia\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-05-27T10:45:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-27T10:09:21+00:00\" \/>\n<meta name=\"author\" content=\"Team Mplan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"How to use CTV to master the next-gen of Advertising\" \/>\n<meta name=\"twitter:description\" content=\"Mplan explains How To Use CTV To Master The Next-Gen of Advertising. 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