{"id":24421,"date":"2022-05-20T13:16:53","date_gmt":"2022-05-20T07:46:53","guid":{"rendered":"http:\/\/mplan.media\/staging\/?p=24421"},"modified":"2025-02-28T14:04:13","modified_gmt":"2025-02-28T08:34:13","slug":"how-to-plan-your-next-radio-advertising-campaign","status":"publish","type":"post","link":"https:\/\/mplan.media\/staging\/blog\/how-to-plan-your-next-radio-advertising-campaign\/","title":{"rendered":"How To Plan Your Next Radio Advertising Campaign"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"24421\" class=\"elementor elementor-24421\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-77db6aa6 e-con-full sgle-post-sec e-flex e-con e-parent\" data-id=\"77db6aa6\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-26f6315f e-con-full container-section  sgle-post-banner-sec e-flex e-con e-child\" data-id=\"26f6315f\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-68ece602 e-con-full e-flex e-con e-child\" data-id=\"68ece602\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-5640ad68 e-con-full e-flex e-con e-child\" data-id=\"5640ad68\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-66835b54 e-con-full e-flex e-con e-child\" data-id=\"66835b54\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-17b47ccf elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"17b47ccf\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">How To Plan Your Next Radio Advertising Campaign<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-754d5e02 e-con-full sgle-social-share e-flex e-con e-child\" data-id=\"754d5e02\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-564c7499 sassy-share-sec elementor-widget elementor-widget-text-editor\" data-id=\"564c7499\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<strong>Share<\/strong>[Sassy_Social_Share]\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2998b701 e-con-full e-flex e-con e-child\" data-id=\"2998b701\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-ed75909 e-con-full sgle-post-banner-sec-img e-flex e-con e-child\" data-id=\"ed75909\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-df0c4f1 elementor-widget elementor-widget-image\" data-id=\"df0c4f1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"464\" src=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/05\/Next-Radio-Advertising-bg.webp\" class=\"attachment-full size-full wp-image-68729\" alt=\"Next-Radio-Advertising-bg\" srcset=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/05\/Next-Radio-Advertising-bg.webp 768w, https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/05\/Next-Radio-Advertising-bg-300x181.webp 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-61c67203 e-con-full e-flex e-con e-child\" data-id=\"61c67203\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3152cae4 elementor-widget elementor-widget-text-editor\" data-id=\"3152cae4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Radio advertising is a great way to reach out to your target audience. But before you start your radio campaign, there are a few things you need to consider. In this article, we will discuss the different types of radio inventories available, as well as the important steps involved in planning a radio campaign. We will also explore how you can use A\/B testing to refine your radio ads and get the most out of your campaigns. And finally, we will take a look at how Mplan can help you plan and execute your radio advertising campaigns. Here are a few tips:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-347e7e84 e-con-full container-section sgle-post-second-cont-sec e-flex e-con e-child\" data-id=\"347e7e84\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-3c27e6dc e-con-full sgle-post-third-sec e-flex e-con e-child\" data-id=\"3c27e6dc\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-2bbe26d0 e-con-full sgle-post-third-sec-inner e-flex e-con e-child\" data-id=\"2bbe26d0\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5f3a5da9 elementor-widget elementor-widget-heading\" data-id=\"5f3a5da9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1. Know Your Inventory Options.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2bea8c8d elementor-widget elementor-widget-text-editor\" data-id=\"2bea8c8d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>There are three main types of radio inventories: spot, traffic, and sponsorship.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a87cad3 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"a87cad3\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">1. Spot inventory is the traditional way of buying radio ads and involves purchasing ad time from a station in advance.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">2. Traffic inventory is bought through an agency and allows for more flexibility in terms of when your ad will air.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">3.  Sponsorship inventory is usually only available on larger stations and involves sponsoring a specific program or event.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9147b15 elementor-widget elementor-widget-text-editor\" data-id=\"9147b15\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>There are various options to consider when planning your next Radio advertising campaign, including:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f15b4b1 e-con-full Inventory-options-blks e-flex e-con e-child\" data-id=\"f15b4b1\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1623f40 e-con-full e-flex e-con e-child\" data-id=\"1623f40\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-f524f50 e-con-full Inventory-options-blk e-flex e-con e-child\" data-id=\"f524f50\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-01d487d e-con-full e-flex e-con e-child\" data-id=\"01d487d\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2ae9f7d elementor-widget elementor-widget-image\" data-id=\"2ae9f7d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"124\" height=\"126\" src=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/05\/Mic-live.svg\" class=\"attachment-full size-full wp-image-44801\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-88d72ec e-con-full e-flex e-con e-child\" data-id=\"88d72ec\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a345b49 elementor-widget elementor-widget-heading\" data-id=\"a345b49\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Radio Live reads<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4403c2a elementor-widget elementor-widget-text-editor\" data-id=\"4403c2a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>this is an option for advertising on the radio and involves having a live presenter read your ad on the air.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5e872f0 e-con-full Inventory-options-blk e-flex e-con e-child\" data-id=\"5e872f0\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-044f593 e-con-full e-flex e-con e-child\" data-id=\"044f593\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fb15474 elementor-widget elementor-widget-image\" data-id=\"fb15474\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"126\" height=\"126\" src=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/05\/Mic-waves.svg\" class=\"attachment-full size-full wp-image-44810\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-94de70d e-con-full e-flex e-con e-child\" data-id=\"94de70d\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5afe566 elementor-widget elementor-widget-heading\" data-id=\"5afe566\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Radio Sponsorships<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c55628 elementor-widget elementor-widget-text-editor\" data-id=\"8c55628\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>this is where you sponsor a specific program or event on the radio station.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6893527 e-con-full Inventory-options-blk e-flex e-con e-child\" data-id=\"6893527\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-c439d6e e-con-full e-flex e-con e-child\" data-id=\"c439d6e\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8a157e4 elementor-widget elementor-widget-image\" data-id=\"8a157e4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"126\" height=\"126\" src=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/05\/Mic-headphones.svg\" class=\"attachment-full size-full wp-image-44811\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d55c033 e-con-full e-flex e-con e-child\" data-id=\"d55c033\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5821080 elementor-widget elementor-widget-heading\" data-id=\"5821080\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Jockey Mentions<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f6dc1ef elementor-widget elementor-widget-text-editor\" data-id=\"f6dc1ef\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>this is where you pay to have your brand name mentioned by a popular radio presenter.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-960b465 e-con-full e-flex e-con e-child\" data-id=\"960b465\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-c479287 e-con-full Inventory-options-blk e-flex e-con e-child\" data-id=\"c479287\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-9d63179 e-con-full e-flex e-con e-child\" data-id=\"9d63179\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-10f8269 elementor-widget elementor-widget-image\" data-id=\"10f8269\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"126\" height=\"126\" src=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/05\/Mic-voices.svg\" class=\"attachment-full size-full wp-image-44815\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3ba0276 e-con-full e-flex e-con e-child\" data-id=\"3ba0276\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-62a4a29 elementor-widget elementor-widget-heading\" data-id=\"62a4a29\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Engagement<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f96c20 elementor-widget elementor-widget-text-editor\" data-id=\"5f96c20\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>this is where you interact with the listeners of the radio station, usually through competitions or polls.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c67c7ff e-con-full Inventory-options-blk e-flex e-con e-child\" data-id=\"c67c7ff\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-55a0db9 e-con-full e-flex e-con e-child\" data-id=\"55a0db9\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e2a3b8e elementor-widget elementor-widget-image\" data-id=\"e2a3b8e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"126\" height=\"126\" src=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/05\/headphone-icon.svg\" class=\"attachment-full size-full wp-image-44816\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-db5c40d e-con-full e-flex e-con e-child\" data-id=\"db5c40d\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9764bd5 elementor-widget elementor-widget-heading\" data-id=\"9764bd5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Radio Jingles<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1aba02a elementor-widget elementor-widget-text-editor\" data-id=\"1aba02a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>these are short, catchy songs that promote your brand. Just like \u201cGoogly Woogly Woosh!\u201d<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-486aff8 e-con-full Inventory-options-blk e-flex e-con e-child\" data-id=\"486aff8\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-c615032 e-con-full e-flex e-con e-child\" data-id=\"c615032\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0e53e10 elementor-widget elementor-widget-image\" data-id=\"0e53e10\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"126\" height=\"126\" src=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/05\/star-grey-icon.svg\" class=\"attachment-full size-full wp-image-44817\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-10e735b e-con-full e-flex e-con e-child\" data-id=\"10e735b\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d1a82f9 elementor-widget elementor-widget-heading\" data-id=\"d1a82f9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Radio Testimonals<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17d997a elementor-widget elementor-widget-text-editor\" data-id=\"17d997a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>these are short interviews with satisfied customers that can be used to promote your product or service.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fe7feda e-con-full e-flex e-con e-child\" data-id=\"fe7feda\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-b94f9bf e-con-full Inventory-options-blk e-flex e-con e-child\" data-id=\"b94f9bf\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-8c07059 e-con-full e-flex e-con e-child\" data-id=\"8c07059\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-acdcbf3 elementor-widget elementor-widget-image\" data-id=\"acdcbf3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"126\" height=\"126\" src=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/05\/Personified-commercial.svg\" class=\"attachment-full size-full wp-image-44824\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-063aee4 e-con-full e-flex e-con e-child\" data-id=\"063aee4\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7e5a65a elementor-widget elementor-widget-heading\" data-id=\"7e5a65a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Personified commercial<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c162ca elementor-widget elementor-widget-text-editor\" data-id=\"2c162ca\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>this is a short animated character that represents your brand.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-79ddd45 e-con-full Inventory-options-blk e-flex e-con e-child\" data-id=\"79ddd45\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1498468 e-con-full e-flex e-con e-child\" data-id=\"1498468\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0ce0d0c elementor-widget elementor-widget-image\" data-id=\"0ce0d0c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"126\" height=\"126\" src=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/05\/Mic-on-air.svg\" class=\"attachment-full size-full wp-image-44825\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e3fffff e-con-full e-flex e-con e-child\" data-id=\"e3fffff\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-af41968 elementor-widget elementor-widget-heading\" data-id=\"af41968\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Straight Read Ads<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-089f968 elementor-widget elementor-widget-text-editor\" data-id=\"089f968\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>these are simply your ads being read out on air with no frills or embellishments.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-47f3cfc e-con-full Inventory-options-blk e-flex e-con e-child\" data-id=\"47f3cfc\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-e8b3b94 e-con-full e-flex e-con e-child\" data-id=\"e8b3b94\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c8aa08c elementor-widget elementor-widget-image\" data-id=\"c8aa08c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"126\" height=\"126\" src=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/05\/Reach.svg\" class=\"attachment-full size-full wp-image-44828\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9ca8217 e-con-full e-flex e-con e-child\" data-id=\"9ca8217\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-16b70a8 elementor-widget elementor-widget-heading\" data-id=\"16b70a8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Reach<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72377bf elementor-widget elementor-widget-text-editor\" data-id=\"72377bf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>this is the number of people who will be exposed to your ad.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5ff546f e-con-full e-flex e-con e-child\" data-id=\"5ff546f\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-db919a5 e-con-full Inventory-options-blk e-flex e-con e-child\" data-id=\"db919a5\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-0a00631 e-con-full e-flex e-con e-child\" data-id=\"0a00631\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8c9750b elementor-widget elementor-widget-image\" data-id=\"8c9750b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"126\" height=\"126\" src=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/05\/Frequency.svg\" class=\"attachment-full size-full wp-image-61995\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-648d55c e-con-full e-flex e-con e-child\" data-id=\"648d55c\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5cc0656 elementor-widget elementor-widget-heading\" data-id=\"5cc0656\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Frequency<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20fe363 elementor-widget elementor-widget-text-editor\" data-id=\"20fe363\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>this is the number of times people will hear your ad.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-14c876d e-con-full e-flex e-con e-child\" data-id=\"14c876d\" data-element_type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2069153 e-con-full e-flex e-con e-child\" data-id=\"2069153\" data-element_type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21e1fb2 elementor-widget elementor-widget-text-editor\" data-id=\"21e1fb2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Radio stations have a limited amount of time to sell ads, which can be split up into 15-second segments or 30-second to 60-second spots. This is done so that the station\u2019s inventory doesn\u2019t run too long and also makes it easier for advertisers who only need a little bit of exposure at any given moment in their campaign strategy.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b51f8de e-con-full fm-locations e-flex e-con e-child\" data-id=\"b51f8de\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-29cfed8 elementor-widget elementor-widget-heading\" data-id=\"29cfed8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">There are three main types of radio inventories: spot, traffic, and sponsorship.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b2cd1a5 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"b2cd1a5\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">1.Morning Prime Time, which runs from 7 am to Noo<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">2.Daytime, Which runs from 6am to 10pm<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">3.Afternoon Band, which runs from noon to 5 pm<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">4.Drive time, which is the most coveted spot and runs from 4pm to 7pm<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">5.Evening prime time, Which runs from 5pm to 9pm<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">6.Overnight, Which runs from 10pm to 6am<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ba13ccc elementor-widget elementor-widget-text-editor\" data-id=\"ba13ccc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>These are just some of the different options available for radio advertising, so it is important to know what is available before you start planning your campaign.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-13f6d30e e-con-full sgle-post-third-sec-inner-two e-flex e-con e-child\" data-id=\"13f6d30e\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-340a41ab elementor-widget elementor-widget-heading\" data-id=\"340a41ab\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2. Plan Ahead.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1fa637df e-con-full sgle-post-third-sec-inner-two-blkss e-flex e-con e-child\" data-id=\"1fa637df\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-683bd29 elementor-widget elementor-widget-heading\" data-id=\"683bd29\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Budgeting<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-385af47 elementor-widget elementor-widget-text-editor\" data-id=\"385af47\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Before you begin planning your radio campaign, it\u2019s important to have a clear understanding of how much you can spend on advertising. This will depend on a number of factors, including your target audience, the availability of ad slots, and whether you will be buying inventory directly from the radio stations or working with an agency.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb04d5d elementor-widget elementor-widget-image\" data-id=\"eb04d5d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1458\" height=\"408\" src=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/05\/Budgetingg.webp\" class=\"attachment-full size-full wp-image-44892\" alt=\"\" srcset=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/05\/Budgetingg.webp 1458w, https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/05\/Budgetingg-300x84.webp 300w, https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/05\/Budgetingg-1024x287.webp 1024w, https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/05\/Budgetingg-768x215.webp 768w\" sizes=\"(max-width: 1458px) 100vw, 1458px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0073bad e-con-full sgle-post-third-sec-inner-two-blkss e-flex e-con e-child\" data-id=\"0073bad\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5e627a5 elementor-widget elementor-widget-heading\" data-id=\"5e627a5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Considering your audience<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a97bc2 elementor-widget elementor-widget-text-editor\" data-id=\"4a97bc2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>One of the most important factors in any advertising campaign is understanding who you are trying to reach. In the case of radio advertising, you will need to decide what type of station your target audience tends to listen to and whether there are any specific shows or segments that would be most appealing to them.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0fdfa63 elementor-widget elementor-widget-image\" data-id=\"0fdfa63\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1458\" height=\"408\" src=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/05\/Considering-your-audiencee.webp\" class=\"attachment-full size-full wp-image-44893\" alt=\"\" srcset=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/05\/Considering-your-audiencee.webp 1458w, https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/05\/Considering-your-audiencee-300x84.webp 300w, https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/05\/Considering-your-audiencee-1024x287.webp 1024w, https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/05\/Considering-your-audiencee-768x215.webp 768w\" sizes=\"(max-width: 1458px) 100vw, 1458px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a606cb9 e-con-full sgle-post-third-sec-inner-two-blkss e-flex e-con e-child\" data-id=\"a606cb9\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e85640e elementor-widget elementor-widget-heading\" data-id=\"e85640e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Post campaign analysis &amp; optimization<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b9bba5e elementor-widget elementor-widget-text-editor\" data-id=\"b9bba5e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Once your radio ads have run, it\u2019s important to review the results and make any necessary adjustments to improve future campaigns. This may involve split-testing different ad copy or targeting a different audience.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56f4d40 elementor-widget elementor-widget-image\" data-id=\"56f4d40\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1458\" height=\"408\" src=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/05\/Post-campaign-analysis-optimization.webp\" class=\"attachment-full size-full wp-image-44894\" alt=\"\" srcset=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/05\/Post-campaign-analysis-optimization.webp 1458w, https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/05\/Post-campaign-analysis-optimization-300x84.webp 300w, https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/05\/Post-campaign-analysis-optimization-1024x287.webp 1024w, https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/05\/Post-campaign-analysis-optimization-768x215.webp 768w\" sizes=\"(max-width: 1458px) 100vw, 1458px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-22cc8040 e-con-full sgle-post-third-sec-inner-three e-flex e-con e-child\" data-id=\"22cc8040\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3c00f1f3 elementor-widget elementor-widget-heading\" data-id=\"3c00f1f3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3. A\/B Test Your Ads.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0890818 elementor-widget elementor-widget-text-editor\" data-id=\"0890818\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Once you have finalized your ad copy and schedule, it\u2019s important to test different versions of your ad to see what works best. This can be done by running two or more ads at the same time and comparing their performance metrics, such as call-to-action clicks, website traffic, or other indicators of interest and engagement. This will help you fine-tune your message and make the most of your ad budget.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60f8efb elementor-widget elementor-widget-image\" data-id=\"60f8efb\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1458\" height=\"408\" src=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/05\/AB-Test-Your-Ads.webp\" class=\"attachment-full size-full wp-image-44895\" alt=\"\" srcset=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/05\/AB-Test-Your-Ads.webp 1458w, https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/05\/AB-Test-Your-Ads-300x84.webp 300w, https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/05\/AB-Test-Your-Ads-1024x287.webp 1024w, https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/05\/AB-Test-Your-Ads-768x215.webp 768w\" sizes=\"(max-width: 1458px) 100vw, 1458px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4e45e17 e-con-full sgle-post-third-sec-inner-three e-flex e-con e-child\" data-id=\"4e45e17\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5d2da35 elementor-widget elementor-widget-heading\" data-id=\"5d2da35\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4. Use Mplan.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fce1c5d elementor-widget elementor-widget-text-editor\" data-id=\"fce1c5d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Mplan is a media planning and advertising agency that has been delivering successful campaigns for years. We specialize in reaching out to new audiences and are committed towards excellence through creativity, research &#038; development of our own unique brand services. We are experts in Radio advertising &#038; can help you get the most impact on your business from radio campaigns.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c46e9ec elementor-widget elementor-widget-image\" data-id=\"c46e9ec\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1458\" height=\"408\" src=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/05\/Use-Mplan.webp\" class=\"attachment-full size-full wp-image-44896\" alt=\"\" srcset=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/05\/Use-Mplan.webp 1458w, https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/05\/Use-Mplan-300x84.webp 300w, https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/05\/Use-Mplan-1024x287.webp 1024w, https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/05\/Use-Mplan-768x215.webp 768w\" sizes=\"(max-width: 1458px) 100vw, 1458px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bbb9e59 e-con-full sgle-post-third-sec-inner-four e-flex e-con e-child\" data-id=\"bbb9e59\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7fbd311 elementor-widget elementor-widget-heading\" data-id=\"7fbd311\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">In Summary<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ed61df elementor-widget elementor-widget-text-editor\" data-id=\"3ed61df\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Radio advertising is a tried-and-true method for reaching your target audience. With Mplan\u2019s help, you can ensure that each rupee spent will get the most out of it with inventory research and selection; budgeting ahead so there are no surprises post campaign analysis. Mplan has everything needed in order to plan an effective radio ad campaign! Get in touch today!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b54701e elementor-widget elementor-widget-image\" data-id=\"b54701e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1458\" height=\"408\" src=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/05\/In-Summary.webp\" class=\"attachment-full size-full wp-image-44897\" alt=\"\" srcset=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/05\/In-Summary.webp 1458w, https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/05\/In-Summary-300x84.webp 300w, https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/05\/In-Summary-1024x287.webp 1024w, https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/05\/In-Summary-768x215.webp 768w\" sizes=\"(max-width: 1458px) 100vw, 1458px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fd331b e-con-full sgle-post-fourth-sec e-flex e-con e-child\" data-id=\"fd331b\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-226a2f27 elementor-widget elementor-widget-heading\" data-id=\"226a2f27\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why Mplan?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ad8a825 elementor-widget elementor-widget-heading\" data-id=\"4ad8a825\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Mplan Media is a full-service media planning &amp; advertising agency.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f03a72e elementor-widget elementor-widget-text-editor\" data-id=\"4f03a72e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Established in 2015, Mplan a full-service media planning and advertising agency in India. We equip our clients with comprehensive ad inventories across both traditional and digital platforms. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-475ad944 elementor-widget elementor-widget-text-editor\" data-id=\"475ad944\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>By leveraging Media, Data, Technology, and Commerce, we offer advertising solutions and strategies that empower brands to \u201cPlan Ads Better\u201d ensuring they achieve measurable success.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-25025b50 e-con-full sgle-post-author-sec e-flex e-con e-child\" data-id=\"25025b50\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4415e5ab elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet_extra elementor-hidden-tablet elementor-hidden-mobile_extra elementor-hidden-mobile elementor-widget elementor-widget-heading\" data-id=\"4415e5ab\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Author: <span>Parag Masteh<\/span><\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f39767f sassy-share-sec elementor-widget elementor-widget-text-editor\" data-id=\"1f39767f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<strong>Share<\/strong>[Sassy_Social_Share]\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-40ff8da3 e-con-full related-blgs e-flex e-con e-parent\" data-id=\"40ff8da3\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-14f92639 e-con-full container-section  e-flex e-con e-child\" data-id=\"14f92639\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-406c9cb0 e-con-full elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet_extra elementor-hidden-tablet elementor-hidden-mobile_extra elementor-hidden-mobile e-flex e-con e-child\" data-id=\"406c9cb0\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-31367cfb e-con-full e-flex e-con e-child\" data-id=\"31367cfb\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3c1fa99c elementor-widget elementor-widget-heading\" data-id=\"3c1fa99c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Expert media planning &amp; advertising for every industry<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3d5edec9 e-con-full e-flex e-con e-child\" data-id=\"3d5edec9\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7a812962 elementor-align-right elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"7a812962\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/staging\/contact-us\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">GET IN TOUCH<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-357ac866 e-con-full container-section  e-flex e-con e-child\" data-id=\"357ac866\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dcb4e37 elementor-widget elementor-widget-heading\" data-id=\"dcb4e37\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Related Blogs<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-250c13d3 xpro-post-grid-align-left elementor-widget elementor-widget-xpro-post-grid\" data-id=\"250c13d3\" data-element_type=\"widget\" data-settings=\"{&quot;space_between&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:20,&quot;sizes&quot;:[]},&quot;column_grid&quot;:&quot;4&quot;,&quot;column_grid_tablet&quot;:&quot;2&quot;,&quot;column_grid_mobile&quot;:&quot;1&quot;,&quot;image_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_height_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_height_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_height_mobile_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;space_between_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;space_between_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;space_between_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:15,&quot;sizes&quot;:[]},&quot;space_between_mobile_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;space_between_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:15,&quot;sizes&quot;:[]},&quot;content_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;content_height_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;content_height_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;content_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;content_height_mobile_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;content_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"xpro-post-grid.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t<div class=\"xpro-post-grid-wrapper xpro-post-grid-layout-1\">\n\n\t\t\t\n\t\t\t\t<div class=\"xpro-post-grid-main cbp\">\n\n\t\t\t\t\t\n<div class=\"cbp-item xpro-post-grid-item\">\n\t\t\t<div class=\"xpro-post-grid-image\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"183\" src=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/07\/Red-FM-bg-300x183.webp\" class=\"attachment-medium size-medium\" alt=\"Red-FM-bg\" srcset=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/07\/Red-FM-bg-300x183.webp 300w, https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/07\/Red-FM-bg.webp 768w\" sizes=\"(max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw \/ 12)), (min-width: 53rem) calc(6 * (100vw \/ 12)), 100vw\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"xpro-post-grid-content\">\n\n\t\t\n\t\t\n\t\t<a href=\"https:\/\/mplan.media\/staging\/blog\/advertise-on-red-fm\/\">\n\t\t\t<h2 class=\"xpro-post-grid-title\">Advertise on Red FM<\/h2>\n\t\t<\/a>\n\n\t\t\n\t\t\t\t\t\t\t<a href=\"https:\/\/mplan.media\/staging\/blog\/advertise-on-red-fm\/\" class=\"xpro-post-grid-btn\">Read More<\/a>\n\t\t\t\t\n\t\t\n\t<\/div>\n<\/div>\n\n<div class=\"cbp-item xpro-post-grid-item\">\n\t\t\t<div class=\"xpro-post-grid-image\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"181\" src=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/07\/Radio-Mirchi-bg-300x181.webp\" class=\"attachment-medium size-medium\" alt=\"Radio-Mirchi-bg\" srcset=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/07\/Radio-Mirchi-bg-300x181.webp 300w, https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/07\/Radio-Mirchi-bg.webp 768w\" sizes=\"(max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw \/ 12)), (min-width: 53rem) calc(6 * (100vw \/ 12)), 100vw\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"xpro-post-grid-content\">\n\n\t\t\n\t\t\n\t\t<a href=\"https:\/\/mplan.media\/staging\/blog\/advertise-on-radio-mirchi\/\">\n\t\t\t<h2 class=\"xpro-post-grid-title\">Advertise on Radio Mirchi<\/h2>\n\t\t<\/a>\n\n\t\t\n\t\t\t\t\t\t\t<a href=\"https:\/\/mplan.media\/staging\/blog\/advertise-on-radio-mirchi\/\" class=\"xpro-post-grid-btn\">Read More<\/a>\n\t\t\t\t\n\t\t\n\t<\/div>\n<\/div>\n\n<div class=\"cbp-item xpro-post-grid-item\">\n\t\t\t<div class=\"xpro-post-grid-image\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"181\" src=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/07\/Radio-City-bg-1-300x181.webp\" class=\"attachment-medium size-medium\" alt=\"Radio-City-bg-1\" srcset=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/07\/Radio-City-bg-1-300x181.webp 300w, https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/07\/Radio-City-bg-1.webp 768w\" sizes=\"(max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw \/ 12)), (min-width: 53rem) calc(6 * (100vw \/ 12)), 100vw\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"xpro-post-grid-content\">\n\n\t\t\n\t\t\n\t\t<a href=\"https:\/\/mplan.media\/staging\/blog\/advertising-on-radio-city\/\">\n\t\t\t<h2 class=\"xpro-post-grid-title\">Advertising on Radio city<\/h2>\n\t\t<\/a>\n\n\t\t\n\t\t\t\t\t\t\t<a href=\"https:\/\/mplan.media\/staging\/blog\/advertising-on-radio-city\/\" class=\"xpro-post-grid-btn\">Read More<\/a>\n\t\t\t\t\n\t\t\n\t<\/div>\n<\/div>\n\n<div class=\"cbp-item xpro-post-grid-item\">\n\t\t\t<div class=\"xpro-post-grid-image\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"181\" src=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/05\/Next-Radio-Advertising-bg-300x181.webp\" class=\"attachment-medium size-medium\" alt=\"Next-Radio-Advertising-bg\" srcset=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/05\/Next-Radio-Advertising-bg-300x181.webp 300w, https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/05\/Next-Radio-Advertising-bg.webp 768w\" sizes=\"(max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw \/ 12)), (min-width: 53rem) calc(6 * (100vw \/ 12)), 100vw\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"xpro-post-grid-content\">\n\n\t\t\n\t\t\n\t\t<a href=\"https:\/\/mplan.media\/staging\/blog\/how-to-plan-your-next-radio-advertising-campaign\/\">\n\t\t\t<h2 class=\"xpro-post-grid-title\">How To Plan Your Next Radio Advertising Campaign<\/h2>\n\t\t<\/a>\n\n\t\t\n\t\t\t\t\t\t\t<a href=\"https:\/\/mplan.media\/staging\/blog\/how-to-plan-your-next-radio-advertising-campaign\/\" class=\"xpro-post-grid-btn\">Read More<\/a>\n\t\t\t\t\n\t\t\n\t<\/div>\n<\/div>\n\n\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1dd0fcf elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet_extra elementor-pagination-type-bullets elementor-pagination-position-outside elementor-widget elementor-widget-loop-carousel\" data-id=\"1dd0fcf\" data-element_type=\"widget\" data-settings=\"{&quot;template_id&quot;:49369,&quot;slides_to_show&quot;:&quot;1&quot;,&quot;slides_to_show_mobile_extra&quot;:&quot;1&quot;,&quot;slides_to_scroll_mobile_extra&quot;:&quot;1&quot;,&quot;slides_to_scroll_mobile&quot;:&quot;1&quot;,&quot;_skin&quot;:&quot;post&quot;,&quot;slides_to_show_laptop&quot;:&quot;3&quot;,&quot;slides_to_show_tablet_extra&quot;:&quot;3&quot;,&quot;slides_to_show_tablet&quot;:&quot;2&quot;,&quot;slides_to_show_mobile&quot;:&quot;1&quot;,&quot;slides_to_scroll&quot;:&quot;1&quot;,&quot;edit_handle_selector&quot;:&quot;.elementor-loop-container&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;infinite&quot;:&quot;yes&quot;,&quot;speed&quot;:500,&quot;offset_sides&quot;:&quot;none&quot;,&quot;pagination&quot;:&quot;bullets&quot;,&quot;image_spacing_custom&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;image_spacing_custom_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_mobile_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"loop-carousel.post\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"swiper elementor-loop-container elementor-grid\" role=\"list\" dir=\"ltr\">\n\t\t\t\t<div class=\"swiper-wrapper\" aria-live=\"off\">\n\t\t<style id=\"loop-49369\">.elementor-49369 .elementor-element.elementor-element-cfa58dc{--display:flex;--flex-direction:column;--container-widget-width:100%;--container-widget-height:initial;--container-widget-flex-grow:0;--container-widget-align-self:initial;--flex-wrap-mobile:wrap;--justify-content:space-between;--gap:16px 16px;--row-gap:16px;--column-gap:16px;--margin-top:0px;--margin-bottom:0px;--margin-left:0px;--margin-right:0px;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-49369 .elementor-element.elementor-element-8bc4e40{--display:flex;--gap:0px 0px;--row-gap:0px;--column-gap:0px;--margin-top:0px;--margin-bottom:0px;--margin-left:0px;--margin-right:0px;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-widget-theme-post-featured-image .widget-image-caption{color:var( --e-global-color-text );font-family:var( --e-global-typography-text-font-family ), Sans-serif;font-size:var( --e-global-typography-text-font-size );font-weight:var( --e-global-typography-text-font-weight );line-height:var( --e-global-typography-text-line-height );}.elementor-49369 .elementor-element.elementor-element-082d1f0.xpro-widget-bg-overlay:before{transition:background 0.3s;}.elementor-49369 .elementor-element.elementor-element-f5a80db{--display:flex;--gap:10px 10px;--row-gap:10px;--column-gap:10px;--margin-top:0px;--margin-bottom:0px;--margin-left:0px;--margin-right:0px;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-widget-theme-post-title .elementor-heading-title{font-family:var( --e-global-typography-primary-font-family ), Sans-serif;font-size:var( --e-global-typography-primary-font-size );font-weight:var( --e-global-typography-primary-font-weight );line-height:var( --e-global-typography-primary-line-height );color:var( --e-global-color-primary );}.elementor-49369 .elementor-element.elementor-element-8f65715.xpro-widget-bg-overlay:before{transition:background 0.3s;}.elementor-49369 .elementor-element.elementor-element-8f65715 .elementor-heading-title{font-family:\"Montserrat\", Sans-serif;font-weight:600;color:#000000;}.elementor-widget-button .elementor-button{background-color:var( --e-global-color-accent );font-family:var( --e-global-typography-accent-font-family ), Sans-serif;font-weight:var( --e-global-typography-accent-font-weight );}.elementor-49369 .elementor-element.elementor-element-4d50fa7 .elementor-button{background-color:#61CE7000;font-family:\"Montserrat\", Sans-serif;font-weight:500;fill:#000000;color:#000000;}.elementor-49369 .elementor-element.elementor-element-4d50fa7.xpro-widget-bg-overlay:before{transition:background 0.3s;}@media(max-width:1440px){.elementor-widget-theme-post-featured-image .widget-image-caption{font-size:var( --e-global-typography-text-font-size );line-height:var( --e-global-typography-text-line-height );}.elementor-widget-theme-post-title .elementor-heading-title{font-size:var( --e-global-typography-primary-font-size );line-height:var( --e-global-typography-primary-line-height );}}@media(max-width:1024px){.elementor-widget-theme-post-featured-image .widget-image-caption{font-size:var( --e-global-typography-text-font-size );line-height:var( --e-global-typography-text-line-height );}.elementor-widget-theme-post-title .elementor-heading-title{font-size:var( --e-global-typography-primary-font-size );line-height:var( --e-global-typography-primary-line-height );}}@media(max-width:480px){.elementor-49369 .elementor-element.elementor-element-cfa58dc{--gap:10px 10px;--row-gap:10px;--column-gap:10px;}.elementor-widget-theme-post-featured-image .widget-image-caption{font-size:var( --e-global-typography-text-font-size );line-height:var( --e-global-typography-text-line-height );}.elementor-widget-theme-post-title .elementor-heading-title{font-size:var( --e-global-typography-primary-font-size );line-height:var( --e-global-typography-primary-line-height );}.elementor-49369 .elementor-element.elementor-element-8f65715 .elementor-heading-title{font-size:19px;line-height:30px;}.elementor-49369 .elementor-element.elementor-element-4d50fa7 .elementor-button{font-size:16px;line-height:16px;border-radius:0px 0px 0px 0px;}}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"49369\" class=\"elementor elementor-49369 swiper-slide e-loop-item e-loop-item-26241 post-26241 post type-post status-publish format-standard has-post-thumbnail hentry category-radio entry\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-cfa58dc e-con-full e-flex e-con e-parent\" data-id=\"cfa58dc\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-8bc4e40 e-con-full e-flex e-con e-child\" data-id=\"8bc4e40\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-082d1f0 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"082d1f0\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"468\" src=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/07\/Red-FM-bg.webp\" class=\"attachment-full size-full wp-image-68676\" alt=\"Red-FM-bg\" srcset=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/07\/Red-FM-bg.webp 768w, https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/07\/Red-FM-bg-300x183.webp 300w\" sizes=\"(max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw \/ 12)), (min-width: 53rem) calc(6 * (100vw \/ 12)), 100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f5a80db e-con-full e-flex e-con e-child\" data-id=\"f5a80db\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8f65715 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"8f65715\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/mplan.media\/staging\/blog\/advertise-on-red-fm\/\">Advertise on Red FM<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d50fa7 elementor-mobile-align-left elementor-widget elementor-widget-button\" data-id=\"4d50fa7\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/mplan.media\/staging\/blog\/advertise-on-red-fm\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Read More<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"49369\" class=\"elementor elementor-49369 swiper-slide e-loop-item e-loop-item-26222 post-26222 post type-post status-publish format-standard has-post-thumbnail hentry category-radio entry\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-cfa58dc e-con-full e-flex e-con e-parent\" data-id=\"cfa58dc\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-8bc4e40 e-con-full e-flex e-con e-child\" data-id=\"8bc4e40\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-082d1f0 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"082d1f0\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"464\" src=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/07\/Radio-Mirchi-bg.webp\" class=\"attachment-full size-full wp-image-68709\" alt=\"Radio-Mirchi-bg\" srcset=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/07\/Radio-Mirchi-bg.webp 768w, https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/07\/Radio-Mirchi-bg-300x181.webp 300w\" sizes=\"(max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw \/ 12)), (min-width: 53rem) calc(6 * (100vw \/ 12)), 100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f5a80db e-con-full e-flex e-con e-child\" data-id=\"f5a80db\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8f65715 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"8f65715\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/mplan.media\/staging\/blog\/advertise-on-radio-mirchi\/\">Advertise on Radio Mirchi<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d50fa7 elementor-mobile-align-left elementor-widget elementor-widget-button\" data-id=\"4d50fa7\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/mplan.media\/staging\/blog\/advertise-on-radio-mirchi\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Read More<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"49369\" class=\"elementor elementor-49369 swiper-slide e-loop-item e-loop-item-26219 post-26219 post type-post status-publish format-standard has-post-thumbnail hentry category-radio entry\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-cfa58dc e-con-full e-flex e-con e-parent\" data-id=\"cfa58dc\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-8bc4e40 e-con-full e-flex e-con e-child\" data-id=\"8bc4e40\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-082d1f0 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"082d1f0\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"464\" src=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/07\/Radio-City-bg-1.webp\" class=\"attachment-full size-full wp-image-68720\" alt=\"Radio-City-bg-1\" srcset=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/07\/Radio-City-bg-1.webp 768w, https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/07\/Radio-City-bg-1-300x181.webp 300w\" sizes=\"(max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw \/ 12)), (min-width: 53rem) calc(6 * (100vw \/ 12)), 100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f5a80db e-con-full e-flex e-con e-child\" data-id=\"f5a80db\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8f65715 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"8f65715\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/mplan.media\/staging\/blog\/advertising-on-radio-city\/\">Advertising on Radio city<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d50fa7 elementor-mobile-align-left elementor-widget elementor-widget-button\" data-id=\"4d50fa7\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/mplan.media\/staging\/blog\/advertising-on-radio-city\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Read More<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"49369\" class=\"elementor elementor-49369 swiper-slide e-loop-item e-loop-item-24421 post-24421 post type-post status-publish format-standard has-post-thumbnail hentry category-radio entry\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-cfa58dc e-con-full e-flex e-con e-parent\" data-id=\"cfa58dc\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-8bc4e40 e-con-full e-flex e-con e-child\" data-id=\"8bc4e40\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-082d1f0 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"082d1f0\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"464\" src=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/05\/Next-Radio-Advertising-bg.webp\" class=\"attachment-full size-full wp-image-68729\" alt=\"Next-Radio-Advertising-bg\" srcset=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/05\/Next-Radio-Advertising-bg.webp 768w, https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/05\/Next-Radio-Advertising-bg-300x181.webp 300w\" sizes=\"(max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw \/ 12)), (min-width: 53rem) calc(6 * (100vw \/ 12)), 100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f5a80db e-con-full e-flex e-con e-child\" data-id=\"f5a80db\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8f65715 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"8f65715\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/mplan.media\/staging\/blog\/how-to-plan-your-next-radio-advertising-campaign\/\">How To Plan Your Next Radio Advertising Campaign<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d50fa7 elementor-mobile-align-left elementor-widget elementor-widget-button\" data-id=\"4d50fa7\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/mplan.media\/staging\/blog\/how-to-plan-your-next-radio-advertising-campaign\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Read More<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Share[Sassy_Social_Share] Radio advertising is a great way to reach out to your target audience. But before you start your radio campaign, there are a few things you need to consider. In this article, we will discuss the different types of radio inventories available, as well as the important steps involved in planning a radio campaign. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":68729,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46],"tags":[],"class_list":["post-24421","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-radio","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.9 (Yoast SEO v26.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How To Plan Your Next Radio Advertising Campaign<\/title>\n<meta name=\"description\" content=\"How To Plan Your Next Radio Advertising Campaign. 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