{"id":24398,"date":"2022-05-20T12:55:11","date_gmt":"2022-05-20T07:25:11","guid":{"rendered":"http:\/\/mplan.media\/staging\/?p=24398"},"modified":"2025-02-27T15:43:28","modified_gmt":"2025-02-27T10:13:28","slug":"mplans-expert-guide-to-mastering-programmatic-ads","status":"publish","type":"post","link":"https:\/\/mplan.media\/staging\/blog\/mplans-expert-guide-to-mastering-programmatic-ads\/","title":{"rendered":"Mplan&#8217;s expert guide to mastering programmatic ads"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"24398\" class=\"elementor elementor-24398\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-78027280 e-con-full sgle-post-sec e-flex e-con e-parent\" data-id=\"78027280\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-5bc1fb2a e-con-full container-section  sgle-post-banner-sec e-flex e-con e-child\" data-id=\"5bc1fb2a\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-751d5080 e-con-full e-flex e-con e-child\" data-id=\"751d5080\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-16586421 e-con-full e-flex e-con e-child\" data-id=\"16586421\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-5f89c5fe e-con-full e-flex e-con e-child\" data-id=\"5f89c5fe\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-436ef1a1 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"436ef1a1\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Mplan&#8217;s expert guide to mastering programmatic ads<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-353c6c74 e-con-full sgle-social-share e-flex e-con e-child\" data-id=\"353c6c74\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5e2082af sassy-share-sec elementor-widget elementor-widget-text-editor\" data-id=\"5e2082af\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<strong>Share<\/strong>[Sassy_Social_Share]\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ad2a206 e-con-full e-flex e-con e-child\" data-id=\"6ad2a206\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-4a87719c e-con-full sgle-post-banner-sec-img e-flex e-con e-child\" data-id=\"4a87719c\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e8cd4f9 elementor-widget elementor-widget-image\" data-id=\"e8cd4f9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"466\" src=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/05\/Mastering-Programmatic-Ads-bg.webp\" class=\"attachment-full size-full wp-image-68345\" alt=\"Mastering-Programmatic-Ads-bg\" srcset=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/05\/Mastering-Programmatic-Ads-bg.webp 768w, https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/05\/Mastering-Programmatic-Ads-bg-300x182.webp 300w\" sizes=\"(max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw \/ 12)), (min-width: 53rem) calc(6 * (100vw \/ 12)), 100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-72618b29 e-con-full e-flex e-con e-child\" data-id=\"72618b29\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3d932c91 elementor-widget elementor-widget-text-editor\" data-id=\"3d932c91\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Programmatic is now responsible for more than 42 percent of advertising spending in India and is expected to rise to 45 percent in 2023. Companies are coming to realize that it offers a far superior approach to conventional direct media.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c34baa9 elementor-widget elementor-widget-text-editor\" data-id=\"c34baa9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>However, getting to grips with it is challenging. It\u2019s highly technical and abstract, and many novice firms simply don\u2019t know where to start.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-277af73 elementor-widget elementor-widget-text-editor\" data-id=\"277af73\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Therefore, in this post, we take a look at some programmatic advertising best practices. We take you step-by-step through what you need to do to get the best results from your next campaign.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-76717f98 e-con-full container-section sgle-post-second-cont-sec e-flex e-con e-child\" data-id=\"76717f98\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-62c48a3b e-con-full sgle-post-third-sec e-flex e-con e-child\" data-id=\"62c48a3b\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-556f189a e-con-full sgle-post-third-sec-inner e-flex e-con e-child\" data-id=\"556f189a\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7d5ac9 elementor-widget elementor-widget-heading\" data-id=\"7d5ac9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Step 1: Set Your Goals<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ce0730f elementor-widget elementor-widget-text-editor\" data-id=\"1ce0730f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The first step is to figure out what you actually want to achieve from your programmatic campaign. Boosting sales is one obvious objective, but there are many others, including:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-90dd66d elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"90dd66d\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">1. Increasing brand visibility<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">2. Retaining more existing customers<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">3. Targeting new customers<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">4. Cutting overall advertising costs<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">5. Reaching your target audience more efficiently<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41c010e elementor-widget elementor-widget-text-editor\" data-id=\"41c010e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Think carefully about what your goals actually are and where your audience is likely to be in the buying cycle. Are they in the awareness stage, or are they looking to make a purchase right now?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26aa2c6 elementor-widget elementor-widget-image\" data-id=\"26aa2c6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1458\" height=\"408\" src=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/05\/Step-1-Set-Your-Goalss.webp\" class=\"attachment-full size-full wp-image-68346\" alt=\"Step-1-Set-Your-Goalss\" srcset=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/05\/Step-1-Set-Your-Goalss.webp 1458w, https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/05\/Step-1-Set-Your-Goalss-300x84.webp 300w, https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/05\/Step-1-Set-Your-Goalss-1024x287.webp 1024w, https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/05\/Step-1-Set-Your-Goalss-768x215.webp 768w\" sizes=\"(max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw \/ 12)), (min-width: 53rem) calc(6 * (100vw \/ 12)), 100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c9e36f9 e-con-full sgle-post-third-sec-inner-two e-flex e-con e-child\" data-id=\"c9e36f9\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8b216e4 elementor-widget elementor-widget-heading\" data-id=\"8b216e4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Step 2: Determine Your Ad Format<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3aab14f elementor-widget elementor-widget-text-editor\" data-id=\"3aab14f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Traditional banner ads are usually a combination of an image and text. However, research suggests that people only click through 0.08 percent of the time \u2013 an appalling statistic.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f76c9f elementor-widget elementor-widget-text-editor\" data-id=\"4f76c9f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Therefore, it is wise to get creative with your ad format. Options include video ads (which have around double the click-through rate of regular banners), in-app ads (which have five times the click-through rate), and even editorial-style native ads.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e37fdd2 elementor-widget elementor-widget-text-editor\" data-id=\"e37fdd2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>If you don\u2019t have a creative team in-house, you can get a marketing agency to draft your ads for you.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-393d932 elementor-widget elementor-widget-image\" data-id=\"393d932\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1458\" height=\"408\" src=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/05\/Step-2-Determine-Your-Ad-Formatt-1.webp\" class=\"attachment-full size-full wp-image-68339\" alt=\"Step-2-Determine-Your-Ad-Formatt-1\" srcset=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/05\/Step-2-Determine-Your-Ad-Formatt-1.webp 1458w, https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/05\/Step-2-Determine-Your-Ad-Formatt-1-300x84.webp 300w, https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/05\/Step-2-Determine-Your-Ad-Formatt-1-1024x287.webp 1024w, https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/05\/Step-2-Determine-Your-Ad-Formatt-1-768x215.webp 768w\" sizes=\"(max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw \/ 12)), (min-width: 53rem) calc(6 * (100vw \/ 12)), 100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b23de43 e-con-full sgle-post-third-sec-inner-two e-flex e-con e-child\" data-id=\"b23de43\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2c8e4d87 elementor-widget elementor-widget-heading\" data-id=\"2c8e4d87\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Step 3: Pick Your Demand Side Platform (DSP)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd6d24a elementor-widget elementor-widget-text-editor\" data-id=\"dd6d24a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>DSPs are tools that let you control your ad spend and set your budget. At the start of a new campaign, you enter various parameters, such as your daily spending cap, and then the software algorithms optimize displayed ads according to your criteria. If you bid higher than your rivals, you\u2019ll win the impression.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-368c6fa elementor-widget elementor-widget-heading\" data-id=\"368c6fa\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Step 3: Pick Your Demand Side Platform (DSP)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d489196 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"d489196\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">1. Adform<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">2. theTradeDesk<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">3. Media Math<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">4. (DV360)<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73e9e18 elementor-widget elementor-widget-image\" data-id=\"73e9e18\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1450\" height=\"400\" src=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/05\/Step-3-Pick-Your-Demand-Side-Platform-DSP.webp\" class=\"attachment-full size-full wp-image-68340\" alt=\"Step-3-Pick-Your-Demand-Side-Platform-DSP\" srcset=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/05\/Step-3-Pick-Your-Demand-Side-Platform-DSP.webp 1450w, https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/05\/Step-3-Pick-Your-Demand-Side-Platform-DSP-300x83.webp 300w, https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/05\/Step-3-Pick-Your-Demand-Side-Platform-DSP-1024x282.webp 1024w, https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/05\/Step-3-Pick-Your-Demand-Side-Platform-DSP-768x212.webp 768w\" sizes=\"(max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw \/ 12)), (min-width: 53rem) calc(6 * (100vw \/ 12)), 100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-eee1c2e e-con-full sgle-post-third-sec-inner-two e-flex e-con e-child\" data-id=\"eee1c2e\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b00ab2e elementor-widget elementor-widget-heading\" data-id=\"b00ab2e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Step 4: Input Your Campaign Parameters<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-88d255a elementor-widget elementor-widget-text-editor\" data-id=\"88d255a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>After choosing a DSP, the next step is to insert your campaign parameters. Advertisers do this via two mechanisms: insertion orders and line items.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d35381d elementor-widget elementor-widget-text-editor\" data-id=\"d35381d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Insertion order is a high-level document that contains important information about your campaign. Data relates to your inventory, the start and end dates of the campaign, the number of impressions you want, and the characteristics of your target audience.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b319a4 elementor-widget elementor-widget-text-editor\" data-id=\"7b319a4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Line items are more specific details in your insertion orders. Many DSPs allow you to control these independently, allowing you to adjust spending or budgeting on the fly. You can even pause line items if you wish, disabling them from bidding on inventory.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e4a4b8 elementor-widget elementor-widget-image\" data-id=\"6e4a4b8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1450\" height=\"408\" src=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/05\/Step-4-Input-Your-Campaign-Parameters.webp\" class=\"attachment-full size-full wp-image-68341\" alt=\"Step-4-Input-Your-Campaign-Parameters\" srcset=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/05\/Step-4-Input-Your-Campaign-Parameters.webp 1450w, https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/05\/Step-4-Input-Your-Campaign-Parameters-300x84.webp 300w, https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/05\/Step-4-Input-Your-Campaign-Parameters-1024x288.webp 1024w, https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/05\/Step-4-Input-Your-Campaign-Parameters-768x216.webp 768w\" sizes=\"(max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw \/ 12)), (min-width: 53rem) calc(6 * (100vw \/ 12)), 100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8ea5516 e-con-full sgle-post-third-sec-inner-two e-flex e-con e-child\" data-id=\"8ea5516\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1f4de5a elementor-widget elementor-widget-heading\" data-id=\"1f4de5a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Step 5: Collect Data To Inform Your Strategy<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52569d8 elementor-widget elementor-widget-text-editor\" data-id=\"52569d8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>For programmatic ads to work at all, they need access to high-quality data. This provides firms with the information they need for their campaigns and to drive sales.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8fd0478 elementor-widget elementor-widget-heading\" data-id=\"8fd0478\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">There are three sources of data you can use:<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc37bc0 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"dc37bc0\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">1. <strong>First-party data:<\/strong>\u00a0Data you collect directly from your customers for free such as data contained in your CRM, on customer feedback forms, website actions, in-app actions, social data, and survey data<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">2. <strong>Second-party data:<\/strong>\u00a0Data that is another organization\u2019s first-party data<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">3. <strong>Third-party data:<\/strong>\u00a0Data that you draw from third-party sources such as databases<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f7f240e elementor-widget elementor-widget-text-editor\" data-id=\"f7f240e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Be careful when accessing third-party data that you don\u2019t breach any data protection laws. If in doubt, work with a programmatic advertising agency, such as Mplan.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d0ca49 elementor-widget elementor-widget-image\" data-id=\"1d0ca49\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1458\" height=\"408\" src=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/05\/Step-5-Collect-Data-To-Inform-Your-Strategy.webp\" class=\"attachment-full size-full wp-image-68342\" alt=\"Step-5-Collect-Data-To-Inform-Your-Strategy\" srcset=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/05\/Step-5-Collect-Data-To-Inform-Your-Strategy.webp 1458w, https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/05\/Step-5-Collect-Data-To-Inform-Your-Strategy-300x84.webp 300w, https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/05\/Step-5-Collect-Data-To-Inform-Your-Strategy-1024x287.webp 1024w, https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/05\/Step-5-Collect-Data-To-Inform-Your-Strategy-768x215.webp 768w\" sizes=\"(max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw \/ 12)), (min-width: 53rem) calc(6 * (100vw \/ 12)), 100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-acf1059 e-con-full sgle-post-third-sec-inner-two e-flex e-con e-child\" data-id=\"acf1059\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4d82647 elementor-widget elementor-widget-heading\" data-id=\"4d82647\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Step 6: Set Targeting Options<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56c2b16 elementor-widget elementor-widget-text-editor\" data-id=\"56c2b16\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>DSP targeting options make it easy to display ads in front of the relevant people. When targeting, heed your goals and make use of your data. If targeting multiple customer personas, create unique targeting profiles for each of them.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b0b7d34 elementor-widget elementor-widget-text-editor\" data-id=\"b0b7d34\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>When targeting your audience, take things like location and language into account. Work out whether you would be better served by local, national, or international campaigns. Adjust settings to better target the browsers, devices, and platforms that your audience is using.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-201d9af elementor-widget elementor-widget-image\" data-id=\"201d9af\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1458\" height=\"408\" src=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/05\/Step-6-Set-Targeting-Options.webp\" class=\"attachment-full size-full wp-image-68343\" alt=\"Step-6-Set-Targeting-Options\" srcset=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/05\/Step-6-Set-Targeting-Options.webp 1458w, https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/05\/Step-6-Set-Targeting-Options-300x84.webp 300w, https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/05\/Step-6-Set-Targeting-Options-1024x287.webp 1024w, https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/05\/Step-6-Set-Targeting-Options-768x215.webp 768w\" sizes=\"(max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw \/ 12)), (min-width: 53rem) calc(6 * (100vw \/ 12)), 100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ee411b5 e-con-full sgle-post-third-sec-inner-two e-flex e-con e-child\" data-id=\"ee411b5\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d4902fe elementor-widget elementor-widget-heading\" data-id=\"d4902fe\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Step 7: Launch And Fine-Tune<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd2f0de elementor-widget elementor-widget-text-editor\" data-id=\"cd2f0de\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>No programmatic advertising campaign is ever perfect at launch. All require some amount of fine-tuning. Once your campaign is up and running, use DPS tools to access reports to see how it performs. Use this data to understand the effectiveness of each digital property and view metrics such as overall spend, CPC, and CTR to determine whether you are getting a good return on your investment,<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-320449f elementor-widget elementor-widget-image\" data-id=\"320449f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1458\" height=\"408\" src=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/05\/Step-7-Launch-And-Fine-Tune.webp\" class=\"attachment-full size-full wp-image-68344\" alt=\"Step-7-Launch-And-Fine-Tune\" srcset=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/05\/Step-7-Launch-And-Fine-Tune.webp 1458w, https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/05\/Step-7-Launch-And-Fine-Tune-300x84.webp 300w, https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/05\/Step-7-Launch-And-Fine-Tune-1024x287.webp 1024w, https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/05\/Step-7-Launch-And-Fine-Tune-768x215.webp 768w\" sizes=\"(max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw \/ 12)), (min-width: 53rem) calc(6 * (100vw \/ 12)), 100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5cf26fd e-con-full sgle-post-third-sec-inner-four e-flex e-con e-child\" data-id=\"5cf26fd\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7735968 elementor-widget elementor-widget-heading\" data-id=\"7735968\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Get Help<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a8cb7d0 elementor-widget elementor-widget-text-editor\" data-id=\"a8cb7d0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>If you\u2019re looking for a media planning and programmatic advertising company in India, you\u2019re in the right place. At Mplan, we offer a results-driven service that lowers the cost and helps you make the most of your programmatic ad campaign. Offering programmatic advertising solutions to engage your TG with hyper-relevant ads improving brand presence.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6f5f1a17 e-con-full sgle-post-fourth-sec e-flex e-con e-child\" data-id=\"6f5f1a17\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-262eeb84 elementor-widget elementor-widget-heading\" data-id=\"262eeb84\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why Mplan?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4136bbd2 elementor-widget elementor-widget-heading\" data-id=\"4136bbd2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Mplan Media is a full-service media planning &amp; advertising agency.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-347f055 elementor-widget elementor-widget-text-editor\" data-id=\"347f055\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Established in 2015, Mplan a full-service media planning and advertising agency in India. We equip our clients with comprehensive ad inventories across both traditional and digital platforms. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49d23968 elementor-widget elementor-widget-text-editor\" data-id=\"49d23968\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>By leveraging Media, Data, Technology, and Commerce, we offer advertising solutions and strategies that empower brands to \u201cPlan Ads Better\u201d ensuring they achieve measurable success.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-169bbf56 e-con-full sgle-post-author-sec e-flex e-con e-child\" data-id=\"169bbf56\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-90f303 sassy-share-sec elementor-widget elementor-widget-text-editor\" data-id=\"90f303\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<strong>Share<\/strong>[Sassy_Social_Share]\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1947b726 e-con-full related-blgs e-flex e-con e-parent\" data-id=\"1947b726\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-3249ba3 e-con-full container-section  e-flex e-con e-child\" data-id=\"3249ba3\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5cafac4f elementor-widget elementor-widget-heading\" data-id=\"5cafac4f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Related Blogs<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17b0c605 xpro-post-grid-align-left elementor-widget elementor-widget-xpro-post-grid\" data-id=\"17b0c605\" data-element_type=\"widget\" data-settings=\"{&quot;space_between&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:20,&quot;sizes&quot;:[]},&quot;column_grid&quot;:&quot;4&quot;,&quot;column_grid_tablet&quot;:&quot;2&quot;,&quot;column_grid_mobile&quot;:&quot;1&quot;,&quot;image_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_height_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_height_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_height_mobile_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;space_between_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;space_between_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;space_between_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:15,&quot;sizes&quot;:[]},&quot;space_between_mobile_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;space_between_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:15,&quot;sizes&quot;:[]},&quot;content_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;content_height_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;content_height_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;content_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;content_height_mobile_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;content_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"xpro-post-grid.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t<div class=\"xpro-post-grid-wrapper xpro-post-grid-layout-1\">\n\n\t\t\t\n\t\t\t\t<div class=\"xpro-post-grid-main cbp\">\n\n\t\t\t\t\t\n<div class=\"cbp-item xpro-post-grid-item\">\n\t\t\t<div class=\"xpro-post-grid-image\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"180\" src=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/07\/Digital-Market-blg-bg-300x180.webp\" class=\"attachment-medium size-medium\" alt=\"Digital-Market-blg-bg\" srcset=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/07\/Digital-Market-blg-bg-300x180.webp 300w, https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/07\/Digital-Market-blg-bg.webp 768w\" sizes=\"(max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw \/ 12)), (min-width: 53rem) calc(6 * (100vw \/ 12)), 100vw\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div 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768w\" sizes=\"(max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw \/ 12)), (min-width: 53rem) calc(6 * (100vw \/ 12)), 100vw\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"xpro-post-grid-content\">\n\n\t\t\n\t\t\n\t\t<a href=\"https:\/\/mplan.media\/staging\/blog\/why-amazon-advertising-is-important-for-every-selling-business\/\">\n\t\t\t<h2 class=\"xpro-post-grid-title\">Why Amazon Advertising Is Important For Every Selling Business<\/h2>\n\t\t<\/a>\n\n\t\t\n\t\t\t\t\t\t\t<a href=\"https:\/\/mplan.media\/staging\/blog\/why-amazon-advertising-is-important-for-every-selling-business\/\" class=\"xpro-post-grid-btn\">Read More<\/a>\n\t\t\t\t\n\t\t\n\t<\/div>\n<\/div>\n\n<div class=\"cbp-item xpro-post-grid-item\">\n\t\t\t<div class=\"xpro-post-grid-image\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"180\" src=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/07\/5-cro-blg-bg-300x180.webp\" class=\"attachment-medium size-medium\" 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width=\"300\" height=\"180\" src=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/07\/select-influencers-blg-bg-300x180.webp\" class=\"attachment-medium size-medium\" alt=\"select-influencers-blg-bg\" srcset=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/07\/select-influencers-blg-bg-300x180.webp 300w, https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/07\/select-influencers-blg-bg.webp 768w\" sizes=\"(max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw \/ 12)), (min-width: 53rem) calc(6 * (100vw \/ 12)), 100vw\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"xpro-post-grid-content\">\n\n\t\t\n\t\t\n\t\t<a href=\"https:\/\/mplan.media\/staging\/blog\/how-to-select-your-influencers-for-your-next-marketing-campaign\/\">\n\t\t\t<h2 class=\"xpro-post-grid-title\">How To Select Your Influencers For Your Next Marketing Campaign<\/h2>\n\t\t<\/a>\n\n\t\t\n\t\t\t\t\t\t\t<a href=\"https:\/\/mplan.media\/staging\/blog\/how-to-select-your-influencers-for-your-next-marketing-campaign\/\" class=\"xpro-post-grid-btn\">Read More<\/a>\n\t\t\t\t\n\t\t\n\t<\/div>\n<\/div>\n\n\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Share[Sassy_Social_Share] Programmatic is now responsible for more than 42 percent of advertising spending in India and is expected to rise to 45 percent in 2023. Companies are coming to realize that it offers a far superior approach to conventional direct media. However, getting to grips with it is challenging. It\u2019s highly technical and abstract, and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":68345,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35],"tags":[],"class_list":["post-24398","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.9 (Yoast SEO v26.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mplan&#039;s expert guide to mastering programmatic ads<\/title>\n<meta name=\"description\" content=\"Mplan&#039;s expert guide to mastering programmatic ads. we offer a results-driven service that lowers the cost and helps you make a good campaign\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta 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