{"id":10293,"date":"2019-05-06T13:22:46","date_gmt":"2019-05-06T13:22:46","guid":{"rendered":"http:\/\/mplan.media\/staging\/?p=10293"},"modified":"2025-02-27T13:44:20","modified_gmt":"2025-02-27T08:14:20","slug":"evaluation-factors-for-tv-media-planning-in-india","status":"publish","type":"post","link":"https:\/\/mplan.media\/staging\/blog\/evaluation-factors-for-tv-media-planning-in-india\/","title":{"rendered":"Evaluation factors for TV Media Planning in India"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"10293\" class=\"elementor elementor-10293\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a3c8dd4 e-con-full sgle-post-sec e-flex e-con e-parent\" data-id=\"a3c8dd4\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1c17de79 e-con-full container-section  sgle-post-banner-sec e-flex e-con e-child\" data-id=\"1c17de79\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-7e8ba775 e-con-full e-flex e-con e-child\" data-id=\"7e8ba775\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-2eb31382 e-con-full e-flex e-con e-child\" data-id=\"2eb31382\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2d5ddda7 e-con-full e-flex e-con e-child\" data-id=\"2d5ddda7\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5555e4ca elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"5555e4ca\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Evaluation factors for TV Media Planning in India<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3081d0db e-con-full sgle-social-share e-flex e-con e-child\" data-id=\"3081d0db\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-382edb53 sassy-share-sec elementor-widget elementor-widget-text-editor\" data-id=\"382edb53\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<strong>Share<\/strong>[Sassy_Social_Share]\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2b1a6732 e-con-full e-flex e-con e-child\" data-id=\"2b1a6732\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-5b522d1d e-con-full sgle-post-banner-sec-img e-flex e-con e-child\" data-id=\"5b522d1d\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fa8fce5 elementor-widget elementor-widget-image\" data-id=\"fa8fce5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"461\" src=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2019\/05\/Evaluation-Factors-For-TV-bg.webp\" class=\"attachment-full size-full wp-image-68207\" alt=\"Evaluation-Factors-For-TV-bg\" srcset=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2019\/05\/Evaluation-Factors-For-TV-bg.webp 768w, https:\/\/mplan.media\/staging\/wp-content\/uploads\/2019\/05\/Evaluation-Factors-For-TV-bg-300x180.webp 300w\" sizes=\"(max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw \/ 12)), (min-width: 53rem) calc(6 * (100vw \/ 12)), 100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-493cc4d6 e-con-full e-flex e-con e-child\" data-id=\"493cc4d6\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6491430 elementor-widget elementor-widget-text-editor\" data-id=\"6491430\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Television is the most dominant and influential of any ad format attributing to 60% of product purchases. It offers the benefit of reaching large numbers in a single exposure. Even in today\u2019s digital-dominated world television remains an option that is best for products that target a broader market. No other medium has even a quarter of the reach TV has on viewing public in one hit. Advertisers need one spot in a campaign to boost their ratings exponentially. TV advertising builds brand fame &#038; keeps brands alive in your mind for much longer than a sponsored post or search results. A combination of glitz and crowd makes TV advertising a highly trustworthy route to revenue.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-18083182 e-con-full container-section sgle-post-second-cont-sec e-flex e-con e-child\" data-id=\"18083182\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-698ab84c e-con-full sgle-post-third-sec e-flex e-con e-child\" data-id=\"698ab84c\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-473782b1 e-con-full sgle-post-third-sec-inner e-flex e-con e-child\" data-id=\"473782b1\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-18278257 elementor-widget elementor-widget-heading\" data-id=\"18278257\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why Evaluation Is Necessary?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3fc10163 elementor-widget elementor-widget-text-editor\" data-id=\"3fc10163\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>TV Advertisement buying has evolved rapidly over the last few years &#038; in today\u2019s accelerated demand for a small piece of ad space, it is very important to focus on the parameters used to judge a good buy \u2013 The science &#038; analysis that give buyers the much needed extra edge in their TV Buys. Advertisers require an intricate understanding of the strengths and weaknesses of television media options. A beautifully crafted Ad just won\u2019t do the necessary thing. Before launching a campaign, make sure you\u2019ve evaluated your creative according to the following factors.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c6e2e70 e-con-full sgle-post-third-sec-inner-two e-flex e-con e-child\" data-id=\"c6e2e70\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3d93a58 elementor-widget elementor-widget-heading\" data-id=\"3d93a58\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Evaluation Factors<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d8a3a44 e-con-full sgle-post-third-sec-inner-two-blks e-flex e-con e-child\" data-id=\"d8a3a44\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-8a2256d e-con-full sgle-post-third-sec-inner-two-blk e-flex e-con e-child\" data-id=\"8a2256d\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-dea1911 e-con-full e-flex e-con e-child\" data-id=\"dea1911\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3373dcc elementor-widget elementor-widget-image\" data-id=\"3373dcc\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"452\" height=\"263\" src=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2019\/05\/Effective-Rate-.webp\" class=\"attachment-full size-full wp-image-68208\" alt=\"Effective-Rate-\" srcset=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2019\/05\/Effective-Rate-.webp 452w, https:\/\/mplan.media\/staging\/wp-content\/uploads\/2019\/05\/Effective-Rate--300x175.webp 300w\" sizes=\"(max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw \/ 12)), (min-width: 53rem) calc(6 * (100vw \/ 12)), 100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3a10b7a e-con-full e-flex e-con e-child\" data-id=\"3a10b7a\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-87f8331 elementor-widget elementor-widget-heading\" data-id=\"87f8331\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Effective Rate\u00a0<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-747a559 elementor-widget elementor-widget-text-editor\" data-id=\"747a559\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00a0It is the most basic parameter of a TV deal. It is the amount of airtime an Ad gets on the television for the money paid. The effective rate is always measured as the total cost for the program or channel or channel bouquet divided by the secondage (10-second units) \u2013 Cost per 10 seconds.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d8d0925 e-con-full sgle-post-third-sec-inner-two-blk e-flex e-con e-child\" data-id=\"d8d0925\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-fd71e8a e-con-full e-flex e-con e-child\" data-id=\"fd71e8a\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fd62e7b elementor-widget elementor-widget-image\" data-id=\"fd62e7b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"452\" height=\"263\" src=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2019\/05\/GRP.webp\" class=\"attachment-large size-large wp-image-68209\" alt=\"GRP\" srcset=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2019\/05\/GRP.webp 452w, https:\/\/mplan.media\/staging\/wp-content\/uploads\/2019\/05\/GRP-300x175.webp 300w\" sizes=\"(max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw \/ 12)), (min-width: 53rem) calc(6 * (100vw \/ 12)), 100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-23bfac4 e-con-full e-flex e-con e-child\" data-id=\"23bfac4\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-22e399f elementor-widget elementor-widget-heading\" data-id=\"22e399f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">GRP <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27669e4 elementor-widget elementor-widget-text-editor\" data-id=\"27669e4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Gross Rating Point is basically a math equation used by media planners &#038; buyers to determine how many people within an intended audience might have seen their ads. It makes the media plan more valuable as we know which channels in their genre of interest have more GRP. The GRP targets certain TV viewer demographics and tries to optimize this for you.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-aa1b9f5 e-con-full sgle-post-third-sec-inner-two-blk e-flex e-con e-child\" data-id=\"aa1b9f5\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-ec5e64c e-con-full e-flex e-con e-child\" data-id=\"ec5e64c\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6a964c5 elementor-widget elementor-widget-image\" data-id=\"6a964c5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"452\" height=\"263\" src=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2019\/05\/CPRP.webp\" class=\"attachment-large size-large wp-image-68210\" alt=\"CPRP\" srcset=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2019\/05\/CPRP.webp 452w, https:\/\/mplan.media\/staging\/wp-content\/uploads\/2019\/05\/CPRP-300x175.webp 300w\" sizes=\"(max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw \/ 12)), (min-width: 53rem) calc(6 * (100vw \/ 12)), 100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d3cd2ca e-con-full e-flex e-con e-child\" data-id=\"d3cd2ca\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d7aed0d elementor-widget elementor-widget-heading\" data-id=\"d7aed0d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">CPRP<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b2d4936 elementor-widget elementor-widget-text-editor\" data-id=\"b2d4936\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Cost per rating point measures the price paid for GRP\u2019s delivered. Eg: 2 media buys with the same total rates may have varying CPRP\u2019s. One may have secondage in all prime time shows, another may have secondage in only shows. Technically afternoon slots deliver ratings even in male TGs. While some buyers deliver CPRPs regardless of the time slots, but an efficient planner decides not to take time slots on blind attempt but to consider CPRP on time slots.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36e62aa elementor-widget elementor-widget-text-editor\" data-id=\"36e62aa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Deal composition<\/strong> \u2013\u00a0\u00a0It is not just enough to evaluate effective rates but the structure of the deal or buy plays a very important role as well. Composition of a buy such as prime time secondage deals for an Advertisers &#038; Weekday vs Weekend split. Weekday primetime shows get the highest TRP followed by weekends throughout the day, afternoons suitable for female TG, and News channel morning slots work more efficiently than an afternoon on weekdays.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f1cffb elementor-widget elementor-widget-text-editor\" data-id=\"5f1cffb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Visibility \/ Number of spots<\/strong> \u2013\u00a0\u00a0A plan often delivers the reach, but the spread of the message about the campaign is important. This is very true for low budget brands that need to maximize their on-air presence. For instance, for a small FMCG brand to be able to follow a large FMCG brand\u2019s 52-week advertisement scheduling strategy, it too will need to maximize its presence as much as possible. Hence it chooses a low-cost afternoon TV spot to maintain a constant presence along with bursts of mass channel activity to increase its potential reach.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2661f1 elementor-widget elementor-widget-text-editor\" data-id=\"e2661f1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>BARC<\/strong> \u2013\u00a0\u00a0Broadcast Audience Research Council India designs, commissions, supervises &#038; owns an accurate, reliable, and updated TV audience measurement system for India. This rating &#038; measure can be used by advertisers to target their specific channel of choice on TV. It is guided by the recommendations of the TRAI and the Ministry of Information and Broadcasting. It provides an accountable framework for providing data points that are required to plan media spending more effectively.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8826ce6 elementor-widget elementor-widget-image\" data-id=\"8826ce6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1450\" height=\"400\" src=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2019\/05\/Why-Evaluation-Is-Necessary1.webp\" class=\"attachment-full size-full wp-image-68211\" alt=\"Why-Evaluation-Is-Necessary1\" srcset=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2019\/05\/Why-Evaluation-Is-Necessary1.webp 1450w, https:\/\/mplan.media\/staging\/wp-content\/uploads\/2019\/05\/Why-Evaluation-Is-Necessary1-300x83.webp 300w, https:\/\/mplan.media\/staging\/wp-content\/uploads\/2019\/05\/Why-Evaluation-Is-Necessary1-1024x282.webp 1024w, https:\/\/mplan.media\/staging\/wp-content\/uploads\/2019\/05\/Why-Evaluation-Is-Necessary1-768x212.webp 768w\" sizes=\"(max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw \/ 12)), (min-width: 53rem) calc(6 * (100vw \/ 12)), 100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d3cace elementor-widget elementor-widget-text-editor\" data-id=\"1d3cace\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>In Program placement<\/strong>  \u2013\u00a0\u00a0\u00a0Placement of a brand within a program is extremely important to build a brand\u2019s image. This innovative strategy is in high demand today as these Ad integrations are more noticeable. Brands get a direct endorsement from TV celebrities as well. Eg: A popular prime-time Hindi serial using Patanjali brand products in an episode of the show.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f01f46c elementor-widget elementor-widget-text-editor\" data-id=\"f01f46c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Reach Delivery<\/strong> \u2013\u00a0\u00a0A media buy not only has to be cost-effective but also meet the plan benchmarks of GRPs. Two plans may have the same GRPs, but a plan which has a better spread and more TRP programs will end up delivering better reach, than the one with the lower spread. Eg: A plan with 10 Ad spots on lower-priced afternoon serial delivers the same result as 5 spots on 5 different primetime shows. The latter plan has more reach when compared to the former.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c8ec304 elementor-widget elementor-widget-text-editor\" data-id=\"c8ec304\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Sponsorships<\/strong> \u2013\u00a0Program sponsorships are added to a deal in order to deliver added value. The value of sponsorships is benefitted when the brand name is used in the program content Eg: Honda Star Voice of India. These programs are promoted throughout the day and people remember the name of the show along with sponsor\u2019s name. (Vivo IPL). A program on a TV can have multiple sponsors apart from the main sponsor who acts as an associate sponsor. (Co-powered by \u2026)<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19605c4 elementor-widget elementor-widget-text-editor\" data-id=\"19605c4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Upgrades &#038; Spot Fixing<\/strong> \u2013\u00a0\u00a0Another brilliant way to sweeten a media deal is to fix ROS (Run of the site) spots for direct buying to ensure higher deliveries. Advertisers do not specify the position of Ad placement in return for low rates. Ads may be placed randomly in unsold, less valuable portions of the target. And spots in a particular category can be upgraded to higher category time slots based on the Ads previous results. Upgrades and spot fixes are done as it adds value to a deal.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75a1bad elementor-widget elementor-widget-image\" data-id=\"75a1bad\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1450\" height=\"400\" src=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2019\/05\/Why-Evaluation-Is-Necessary2.webp\" class=\"attachment-full size-full wp-image-68212\" alt=\"Why-Evaluation-Is-Necessary2\" srcset=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2019\/05\/Why-Evaluation-Is-Necessary2.webp 1450w, https:\/\/mplan.media\/staging\/wp-content\/uploads\/2019\/05\/Why-Evaluation-Is-Necessary2-300x83.webp 300w, https:\/\/mplan.media\/staging\/wp-content\/uploads\/2019\/05\/Why-Evaluation-Is-Necessary2-1024x282.webp 1024w, https:\/\/mplan.media\/staging\/wp-content\/uploads\/2019\/05\/Why-Evaluation-Is-Necessary2-768x212.webp 768w\" sizes=\"(max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw \/ 12)), (min-width: 53rem) calc(6 * (100vw \/ 12)), 100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4fb01dd elementor-widget elementor-widget-text-editor\" data-id=\"4fb01dd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Innovation<\/strong> \u2013\u00a0\u00a0If there\u2019s innovation there\u2019s growth &#038; in media, context innovations bring in a clutter-breaking and a creative way of product advertising. Innovations can easily be carried out using Vignettes which presents the brand\u2019s product in a creative way. Another way is to use static or animated slates. Many brands encourage innovative Advertising strategies by setting aside a part of their budget for innovation that drives success for their future creatives.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c32963c elementor-widget elementor-widget-text-editor\" data-id=\"c32963c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Interactivity<\/strong>\u00a0 \u2013\u00a0Viewer interactions with the playing content have a major role in TV advertising. Customer interactions may be in the form of customized events organized specially for the brand, or it may be an event run by the channel with the brand as a partner. Many major channels have lots of contests organized for the viewers in association with the brands. Eg: Sony provides the Jackpot contest along with Jio during the KBC show.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b3564a8 elementor-widget elementor-widget-text-editor\" data-id=\"b3564a8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A low-cost media plan does not make a buy good. A TV buy has so many components that make a brand\u2019s campaign effective. TV Ads have so much influence that we rarely realize their true impact on us. It drives us to buy things we don\u2019t need, to vote a way we might not normally vote, and to desire a lifestyle that we wouldn\u2019t necessarily agree with. TV ads are still the most dominant ad platform in the world.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7271e11 elementor-widget elementor-widget-image\" data-id=\"7271e11\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1458\" height=\"408\" src=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2019\/05\/Why-Evaluation-Is-Necessary3.webp\" class=\"attachment-full size-full wp-image-68213\" alt=\"Why-Evaluation-Is-Necessary3\" srcset=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2019\/05\/Why-Evaluation-Is-Necessary3.webp 1458w, https:\/\/mplan.media\/staging\/wp-content\/uploads\/2019\/05\/Why-Evaluation-Is-Necessary3-300x84.webp 300w, https:\/\/mplan.media\/staging\/wp-content\/uploads\/2019\/05\/Why-Evaluation-Is-Necessary3-1024x287.webp 1024w, https:\/\/mplan.media\/staging\/wp-content\/uploads\/2019\/05\/Why-Evaluation-Is-Necessary3-768x215.webp 768w\" sizes=\"(max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw \/ 12)), (min-width: 53rem) calc(6 * (100vw \/ 12)), 100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-44819599 e-con-full sgle-post-fourth-sec e-flex e-con e-child\" data-id=\"44819599\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-78c7dd31 elementor-widget elementor-widget-heading\" data-id=\"78c7dd31\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why Mplan?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ac8fbe5 elementor-widget elementor-widget-heading\" data-id=\"5ac8fbe5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Mplan Media is a full-service media planning &amp; advertising agency.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5aaa8b elementor-widget elementor-widget-text-editor\" data-id=\"c5aaa8b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Established in 2015, Mplan a full-service media planning and advertising agency in India. We equip our clients with comprehensive ad inventories across both traditional and digital platforms. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35464de9 elementor-widget elementor-widget-text-editor\" data-id=\"35464de9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>By leveraging Media, Data, Technology, and Commerce, we offer advertising solutions and strategies that empower brands to \u201cPlan Ads Better\u201d ensuring they achieve measurable success.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1615e5ca e-con-full sgle-post-author-sec e-flex e-con e-child\" data-id=\"1615e5ca\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-696e45e1 sassy-share-sec elementor-widget elementor-widget-text-editor\" data-id=\"696e45e1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<strong>Share<\/strong>[Sassy_Social_Share]\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3f2c2d54 e-con-full related-blgs e-flex e-con e-parent\" data-id=\"3f2c2d54\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-6e9d3cc4 e-con-full container-section  e-flex e-con e-child\" data-id=\"6e9d3cc4\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3e5354d3 elementor-widget elementor-widget-heading\" data-id=\"3e5354d3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Related Blogs<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d67cbdd xpro-post-grid-align-left elementor-widget elementor-widget-xpro-post-grid\" data-id=\"2d67cbdd\" data-element_type=\"widget\" data-settings=\"{&quot;space_between&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:20,&quot;sizes&quot;:[]},&quot;column_grid&quot;:&quot;4&quot;,&quot;column_grid_tablet&quot;:&quot;2&quot;,&quot;column_grid_mobile&quot;:&quot;1&quot;,&quot;image_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_height_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_height_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_height_mobile_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;space_between_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;space_between_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;space_between_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:15,&quot;sizes&quot;:[]},&quot;space_between_mobile_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;space_between_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:15,&quot;sizes&quot;:[]},&quot;content_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;content_height_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;content_height_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;content_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;content_height_mobile_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;content_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"xpro-post-grid.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t<div class=\"xpro-post-grid-wrapper xpro-post-grid-layout-1\">\n\n\t\t\t\n\t\t\t\t<div class=\"xpro-post-grid-main cbp\">\n\n\t\t\t\t\t\n<div class=\"cbp-item xpro-post-grid-item\">\n\t\t\t<div class=\"xpro-post-grid-image\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"181\" src=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/05\/Television-Advertising-bg-300x181.webp\" class=\"attachment-medium size-medium\" alt=\"Television-Advertising-bg\" srcset=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/05\/Television-Advertising-bg-300x181.webp 300w, https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/05\/Television-Advertising-bg.webp 768w\" sizes=\"(max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw \/ 12)), (min-width: 53rem) calc(6 * (100vw \/ 12)), 100vw\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"xpro-post-grid-content\">\n\n\t\t\n\t\t\n\t\t<a href=\"https:\/\/mplan.media\/staging\/blog\/how-startups-can-crack-television-advertising\/\">\n\t\t\t<h2 class=\"xpro-post-grid-title\">How Startups Can Crack Television Advertising<\/h2>\n\t\t<\/a>\n\n\t\t\n\t\t\t\t\t\t\t<a href=\"https:\/\/mplan.media\/staging\/blog\/how-startups-can-crack-television-advertising\/\" class=\"xpro-post-grid-btn\">Read More<\/a>\n\t\t\t\t\n\t\t\n\t<\/div>\n<\/div>\n\n<div class=\"cbp-item xpro-post-grid-item\">\n\t\t\t<div class=\"xpro-post-grid-image\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"180\" src=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/05\/Successful-Tactics-To-Nail-Your-TVC-For-Businesses-bg-300x180.webp\" class=\"attachment-medium size-medium\" alt=\"Successful-Tactics-To-Nail-Your-TVC-For-Businesses-bg\" srcset=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/05\/Successful-Tactics-To-Nail-Your-TVC-For-Businesses-bg-300x180.webp 300w, https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/05\/Successful-Tactics-To-Nail-Your-TVC-For-Businesses-bg.webp 768w\" sizes=\"(max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw \/ 12)), (min-width: 53rem) calc(6 * (100vw \/ 12)), 100vw\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"xpro-post-grid-content\">\n\n\t\t\n\t\t\n\t\t<a href=\"https:\/\/mplan.media\/staging\/blog\/successful-tactics-to-nail-your-tvc-for-businesses\/\">\n\t\t\t<h2 class=\"xpro-post-grid-title\">Successful Tactics to Nail Your TVC for Businesses<\/h2>\n\t\t<\/a>\n\n\t\t\n\t\t\t\t\t\t\t<a href=\"https:\/\/mplan.media\/staging\/blog\/successful-tactics-to-nail-your-tvc-for-businesses\/\" class=\"xpro-post-grid-btn\">Read More<\/a>\n\t\t\t\t\n\t\t\n\t<\/div>\n<\/div>\n\n<div class=\"cbp-item xpro-post-grid-item\">\n\t\t\t<div class=\"xpro-post-grid-image\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"181\" src=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/05\/Decide-Regions-And-Genres-For-Your-TV-Advertising-bg-300x181.webp\" class=\"attachment-medium size-medium\" alt=\"Decide-Regions-And-Genres-For-Your-TV-Advertising-bg\" srcset=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/05\/Decide-Regions-And-Genres-For-Your-TV-Advertising-bg-300x181.webp 300w, https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/05\/Decide-Regions-And-Genres-For-Your-TV-Advertising-bg.webp 768w\" sizes=\"(max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw \/ 12)), (min-width: 53rem) calc(6 * (100vw \/ 12)), 100vw\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"xpro-post-grid-content\">\n\n\t\t\n\t\t\n\t\t<a href=\"https:\/\/mplan.media\/staging\/blog\/decide-regions-and-genres-for-your-tv-advertising\/\">\n\t\t\t<h2 class=\"xpro-post-grid-title\">Decide Regions and Genres for your TV Advertising<\/h2>\n\t\t<\/a>\n\n\t\t\n\t\t\t\t\t\t\t<a href=\"https:\/\/mplan.media\/staging\/blog\/decide-regions-and-genres-for-your-tv-advertising\/\" class=\"xpro-post-grid-btn\">Read More<\/a>\n\t\t\t\t\n\t\t\n\t<\/div>\n<\/div>\n\n<div class=\"cbp-item xpro-post-grid-item\">\n\t\t\t<div class=\"xpro-post-grid-image\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"181\" src=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/05\/Television-Advertising-Strategies-bg-300x181.webp\" class=\"attachment-medium size-medium\" alt=\"Television-Advertising-Strategies-bg\" srcset=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/05\/Television-Advertising-Strategies-bg-300x181.webp 300w, https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/05\/Television-Advertising-Strategies-bg.webp 768w\" sizes=\"(max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw \/ 12)), (min-width: 53rem) calc(6 * (100vw \/ 12)), 100vw\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"xpro-post-grid-content\">\n\n\t\t\n\t\t\n\t\t<a href=\"https:\/\/mplan.media\/staging\/blog\/television-advertising-strategies-for-first-time-advertisers\/\">\n\t\t\t<h2 class=\"xpro-post-grid-title\">Television advertising strategies for first-time advertisers<\/h2>\n\t\t<\/a>\n\n\t\t\n\t\t\t\t\t\t\t<a href=\"https:\/\/mplan.media\/staging\/blog\/television-advertising-strategies-for-first-time-advertisers\/\" class=\"xpro-post-grid-btn\">Read More<\/a>\n\t\t\t\t\n\t\t\n\t<\/div>\n<\/div>\n\n\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1497f90 elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet_extra elementor-pagination-type-bullets elementor-pagination-position-outside elementor-widget elementor-widget-loop-carousel\" data-id=\"1497f90\" data-element_type=\"widget\" data-settings=\"{&quot;template_id&quot;:49369,&quot;slides_to_show&quot;:&quot;1&quot;,&quot;slides_to_show_mobile_extra&quot;:&quot;1&quot;,&quot;slides_to_scroll_mobile_extra&quot;:&quot;1&quot;,&quot;slides_to_scroll_mobile&quot;:&quot;1&quot;,&quot;_skin&quot;:&quot;post&quot;,&quot;slides_to_show_laptop&quot;:&quot;3&quot;,&quot;slides_to_show_tablet_extra&quot;:&quot;3&quot;,&quot;slides_to_show_tablet&quot;:&quot;2&quot;,&quot;slides_to_show_mobile&quot;:&quot;1&quot;,&quot;slides_to_scroll&quot;:&quot;1&quot;,&quot;edit_handle_selector&quot;:&quot;.elementor-loop-container&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;infinite&quot;:&quot;yes&quot;,&quot;speed&quot;:500,&quot;offset_sides&quot;:&quot;none&quot;,&quot;pagination&quot;:&quot;bullets&quot;,&quot;image_spacing_custom&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;image_spacing_custom_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_mobile_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"loop-carousel.post\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"swiper elementor-loop-container elementor-grid\" role=\"list\" dir=\"ltr\">\n\t\t\t\t<div class=\"swiper-wrapper\" aria-live=\"off\">\n\t\t<style id=\"loop-49369\">.elementor-49369 .elementor-element.elementor-element-cfa58dc{--display:flex;--flex-direction:column;--container-widget-width:100%;--container-widget-height:initial;--container-widget-flex-grow:0;--container-widget-align-self:initial;--flex-wrap-mobile:wrap;--justify-content:space-between;--gap:16px 16px;--row-gap:16px;--column-gap:16px;--margin-top:0px;--margin-bottom:0px;--margin-left:0px;--margin-right:0px;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-49369 .elementor-element.elementor-element-8bc4e40{--display:flex;--gap:0px 0px;--row-gap:0px;--column-gap:0px;--margin-top:0px;--margin-bottom:0px;--margin-left:0px;--margin-right:0px;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-widget-theme-post-featured-image .widget-image-caption{color:var( --e-global-color-text );font-family:var( --e-global-typography-text-font-family ), Sans-serif;font-size:var( --e-global-typography-text-font-size );font-weight:var( --e-global-typography-text-font-weight );line-height:var( --e-global-typography-text-line-height );}.elementor-49369 .elementor-element.elementor-element-082d1f0.xpro-widget-bg-overlay:before{transition:background 0.3s;}.elementor-49369 .elementor-element.elementor-element-f5a80db{--display:flex;--gap:10px 10px;--row-gap:10px;--column-gap:10px;--margin-top:0px;--margin-bottom:0px;--margin-left:0px;--margin-right:0px;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-widget-theme-post-title .elementor-heading-title{font-family:var( --e-global-typography-primary-font-family ), Sans-serif;font-size:var( --e-global-typography-primary-font-size );font-weight:var( --e-global-typography-primary-font-weight );line-height:var( --e-global-typography-primary-line-height );color:var( --e-global-color-primary );}.elementor-49369 .elementor-element.elementor-element-8f65715.xpro-widget-bg-overlay:before{transition:background 0.3s;}.elementor-49369 .elementor-element.elementor-element-8f65715 .elementor-heading-title{font-family:\"Montserrat\", Sans-serif;font-weight:600;color:#000000;}.elementor-widget-button .elementor-button{background-color:var( --e-global-color-accent );font-family:var( --e-global-typography-accent-font-family ), Sans-serif;font-weight:var( --e-global-typography-accent-font-weight );}.elementor-49369 .elementor-element.elementor-element-4d50fa7 .elementor-button{background-color:#61CE7000;font-family:\"Montserrat\", Sans-serif;font-weight:500;fill:#000000;color:#000000;}.elementor-49369 .elementor-element.elementor-element-4d50fa7.xpro-widget-bg-overlay:before{transition:background 0.3s;}@media(max-width:1440px){.elementor-widget-theme-post-featured-image .widget-image-caption{font-size:var( --e-global-typography-text-font-size );line-height:var( --e-global-typography-text-line-height );}.elementor-widget-theme-post-title .elementor-heading-title{font-size:var( --e-global-typography-primary-font-size );line-height:var( --e-global-typography-primary-line-height );}}@media(max-width:1024px){.elementor-widget-theme-post-featured-image .widget-image-caption{font-size:var( --e-global-typography-text-font-size );line-height:var( --e-global-typography-text-line-height );}.elementor-widget-theme-post-title .elementor-heading-title{font-size:var( --e-global-typography-primary-font-size );line-height:var( --e-global-typography-primary-line-height );}}@media(max-width:480px){.elementor-49369 .elementor-element.elementor-element-cfa58dc{--gap:10px 10px;--row-gap:10px;--column-gap:10px;}.elementor-widget-theme-post-featured-image .widget-image-caption{font-size:var( --e-global-typography-text-font-size );line-height:var( --e-global-typography-text-line-height );}.elementor-widget-theme-post-title .elementor-heading-title{font-size:var( --e-global-typography-primary-font-size );line-height:var( --e-global-typography-primary-line-height );}.elementor-49369 .elementor-element.elementor-element-8f65715 .elementor-heading-title{font-size:19px;line-height:30px;}.elementor-49369 .elementor-element.elementor-element-4d50fa7 .elementor-button{font-size:16px;line-height:16px;border-radius:0px 0px 0px 0px;}}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"49369\" class=\"elementor elementor-49369 swiper-slide e-loop-item e-loop-item-24364 post-24364 post type-post status-publish format-standard has-post-thumbnail hentry category-television entry\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-cfa58dc e-con-full e-flex e-con e-parent\" data-id=\"cfa58dc\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-8bc4e40 e-con-full e-flex e-con e-child\" data-id=\"8bc4e40\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-082d1f0 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"082d1f0\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"464\" src=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/05\/Television-Advertising-bg.webp\" class=\"attachment-full size-full wp-image-68152\" alt=\"Television-Advertising-bg\" srcset=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/05\/Television-Advertising-bg.webp 768w, https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/05\/Television-Advertising-bg-300x181.webp 300w\" sizes=\"(max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw \/ 12)), (min-width: 53rem) calc(6 * (100vw \/ 12)), 100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f5a80db e-con-full e-flex e-con e-child\" data-id=\"f5a80db\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8f65715 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"8f65715\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/mplan.media\/staging\/blog\/how-startups-can-crack-television-advertising\/\">How Startups Can Crack Television Advertising<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d50fa7 elementor-mobile-align-left elementor-widget elementor-widget-button\" data-id=\"4d50fa7\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/mplan.media\/staging\/blog\/how-startups-can-crack-television-advertising\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Read More<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"49369\" class=\"elementor elementor-49369 swiper-slide e-loop-item e-loop-item-24354 post-24354 post type-post status-publish format-standard has-post-thumbnail hentry category-television entry\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-cfa58dc e-con-full e-flex e-con e-parent\" data-id=\"cfa58dc\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-8bc4e40 e-con-full e-flex e-con e-child\" data-id=\"8bc4e40\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-082d1f0 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"082d1f0\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"461\" src=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/05\/Successful-Tactics-To-Nail-Your-TVC-For-Businesses-bg.webp\" class=\"attachment-full size-full wp-image-68175\" alt=\"Successful-Tactics-To-Nail-Your-TVC-For-Businesses-bg\" srcset=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/05\/Successful-Tactics-To-Nail-Your-TVC-For-Businesses-bg.webp 768w, https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/05\/Successful-Tactics-To-Nail-Your-TVC-For-Businesses-bg-300x180.webp 300w\" sizes=\"(max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw \/ 12)), (min-width: 53rem) calc(6 * (100vw \/ 12)), 100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f5a80db e-con-full e-flex e-con e-child\" data-id=\"f5a80db\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8f65715 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"8f65715\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/mplan.media\/staging\/blog\/successful-tactics-to-nail-your-tvc-for-businesses\/\">Successful Tactics to Nail Your TVC for Businesses<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d50fa7 elementor-mobile-align-left elementor-widget elementor-widget-button\" data-id=\"4d50fa7\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/mplan.media\/staging\/blog\/successful-tactics-to-nail-your-tvc-for-businesses\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Read More<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"49369\" class=\"elementor elementor-49369 swiper-slide e-loop-item e-loop-item-24346 post-24346 post type-post status-publish format-standard has-post-thumbnail hentry category-television entry\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-cfa58dc e-con-full e-flex e-con e-parent\" data-id=\"cfa58dc\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-8bc4e40 e-con-full e-flex e-con e-child\" data-id=\"8bc4e40\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-082d1f0 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"082d1f0\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"464\" src=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/05\/Decide-Regions-And-Genres-For-Your-TV-Advertising-bg.webp\" class=\"attachment-full size-full wp-image-68183\" alt=\"Decide-Regions-And-Genres-For-Your-TV-Advertising-bg\" srcset=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/05\/Decide-Regions-And-Genres-For-Your-TV-Advertising-bg.webp 768w, https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/05\/Decide-Regions-And-Genres-For-Your-TV-Advertising-bg-300x181.webp 300w\" sizes=\"(max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw \/ 12)), (min-width: 53rem) calc(6 * (100vw \/ 12)), 100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f5a80db e-con-full e-flex e-con e-child\" data-id=\"f5a80db\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8f65715 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"8f65715\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/mplan.media\/staging\/blog\/decide-regions-and-genres-for-your-tv-advertising\/\">Decide Regions and Genres for your TV Advertising<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d50fa7 elementor-mobile-align-left elementor-widget elementor-widget-button\" data-id=\"4d50fa7\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/mplan.media\/staging\/blog\/decide-regions-and-genres-for-your-tv-advertising\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Read More<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"49369\" class=\"elementor elementor-49369 swiper-slide e-loop-item e-loop-item-24335 post-24335 post type-post status-publish format-standard has-post-thumbnail hentry category-television entry\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-cfa58dc e-con-full e-flex e-con e-parent\" data-id=\"cfa58dc\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-8bc4e40 e-con-full e-flex e-con e-child\" data-id=\"8bc4e40\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-082d1f0 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"082d1f0\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"464\" src=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/05\/Television-Advertising-Strategies-bg.webp\" class=\"attachment-full size-full wp-image-68196\" alt=\"Television-Advertising-Strategies-bg\" srcset=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/05\/Television-Advertising-Strategies-bg.webp 768w, https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/05\/Television-Advertising-Strategies-bg-300x181.webp 300w\" sizes=\"(max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw \/ 12)), (min-width: 53rem) calc(6 * (100vw \/ 12)), 100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f5a80db e-con-full e-flex e-con e-child\" data-id=\"f5a80db\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8f65715 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"8f65715\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/mplan.media\/staging\/blog\/television-advertising-strategies-for-first-time-advertisers\/\">Television advertising strategies for first-time advertisers<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d50fa7 elementor-mobile-align-left elementor-widget elementor-widget-button\" data-id=\"4d50fa7\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/mplan.media\/staging\/blog\/television-advertising-strategies-for-first-time-advertisers\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Read More<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Share[Sassy_Social_Share] Television is the most dominant and influential of any ad format attributing to 60% of product purchases. It offers the benefit of reaching large numbers in a single exposure. Even in today\u2019s digital-dominated world television remains an option that is best for products that target a broader market. No other medium has even a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":68207,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[47],"tags":[],"class_list":["post-10293","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-television","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.9 (Yoast SEO v26.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Evaluation factors for TV Media Planning in India | Mplan Media<\/title>\n<meta name=\"description\" content=\"Evaluation factors for TV Media Planning in India. Television is the most dominant and influential of any ad format attributing to 60% of product purchases\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Evaluation factors for TV Media Planning in India\" \/>\n<meta property=\"og:description\" content=\"Television is the most dominant and influential of any ad format attributing to 60% of product purchases. 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