{"id":10252,"date":"2019-05-03T07:40:47","date_gmt":"2019-05-03T07:40:47","guid":{"rendered":"http:\/\/mplan.media\/staging\/?p=10252"},"modified":"2025-02-27T15:58:56","modified_gmt":"2025-02-27T10:28:56","slug":"ott-advertising-in-india","status":"publish","type":"post","link":"https:\/\/mplan.media\/staging\/blog\/ott-advertising-in-india\/","title":{"rendered":"OTT Advertising in India: Paradise of Internet Advertising"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"10252\" class=\"elementor elementor-10252\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7ccadaa5 e-con-full sgle-post-sec e-flex e-con e-parent\" data-id=\"7ccadaa5\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-5dac325a e-con-full container-section  sgle-post-banner-sec e-flex e-con e-child\" data-id=\"5dac325a\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-1ba7aaf5 e-con-full e-flex e-con e-child\" data-id=\"1ba7aaf5\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-40a78567 e-con-full e-flex e-con e-child\" data-id=\"40a78567\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-42a3453a e-con-full e-flex e-con e-child\" data-id=\"42a3453a\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3b218dd7 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"3b218dd7\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">OTT Advertising in India: Paradise of Internet Advertising<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-669babb0 e-con-full sgle-social-share e-flex e-con e-child\" data-id=\"669babb0\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7d97621e sassy-share-sec elementor-widget elementor-widget-text-editor\" data-id=\"7d97621e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<strong>Share<\/strong>[Sassy_Social_Share]\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-33351dd3 e-con-full e-flex e-con e-child\" data-id=\"33351dd3\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-317a2d06 e-con-full sgle-post-banner-sec-img e-flex e-con e-child\" data-id=\"317a2d06\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c30495e elementor-widget elementor-widget-image\" data-id=\"c30495e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"461\" src=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2019\/05\/OTT-Advertising-In-India-bg-.webp\" class=\"attachment-full size-full wp-image-68389\" alt=\"OTT-Advertising-In-India-bg-\" srcset=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2019\/05\/OTT-Advertising-In-India-bg-.webp 768w, https:\/\/mplan.media\/staging\/wp-content\/uploads\/2019\/05\/OTT-Advertising-In-India-bg--300x180.webp 300w\" sizes=\"(max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw \/ 12)), (min-width: 53rem) calc(6 * (100vw \/ 12)), 100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-43b2a8d3 e-con-full e-flex e-con e-child\" data-id=\"43b2a8d3\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5a15aa56 elementor-widget elementor-widget-text-editor\" data-id=\"5a15aa56\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Over the top (OTT) is a term used to refer to content providers that distribute streaming media as standalone products directly to viewers over the Internet, bypassing regulators, television platforms that act as a controller or distributor of content. It uses an App or software installed on user\u2019s devices to stream audio, video, and other media content. Services that come under OTT are most typically related to entertainment and educative media. There\u2019s no involvement of a multiple-system operator (MSO) in the control and distribution of original content, thus redefining the concept of TV.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-48d378e2 e-con-full container-section sgle-post-second-cont-sec e-flex e-con e-child\" data-id=\"48d378e2\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-33f00d0b e-con-full sgle-post-third-sec e-flex e-con e-child\" data-id=\"33f00d0b\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-2fd52025 e-con-full sgle-post-third-sec-inner e-flex e-con e-child\" data-id=\"2fd52025\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6a630629 elementor-widget elementor-widget-heading\" data-id=\"6a630629\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">OTT Devices &amp; Services<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b7d377f elementor-widget elementor-widget-text-editor\" data-id=\"4b7d377f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The online video ecosystem is highly fragmented in India. Some of the most popular OTT services are Amazon Prime Video, Netflix, Hotstar, Sony LIV, VOOT, Eros Now &#038; others which offer a lot of exclusive entertainment content to its users. OTT devices include Smart TVs (Android TV, Samsung smart etc), Gaming devices (Xbox, PlayStation), smart set-top boxes (Chromecast, FireTv Stick, AppleTV), PCs, laptops, tablets &#038; smartphones.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2389daa8 e-con-full sgle-post-third-sec-inner-two e-flex e-con e-child\" data-id=\"2389daa8\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3edb10a3 elementor-widget elementor-widget-heading\" data-id=\"3edb10a3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What Is OTT Advertising?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dcfe49f elementor-widget elementor-widget-text-editor\" data-id=\"dcfe49f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>It is much like advertising on television &#038; other media, but Ads are placed on content streaming on digital media platforms\/services. It offers the benefits of both worlds combining the power of digital advertising on premium online content along with the advertiser\u2019s message that promotes their product\/service serving them to establish their brand image. But not every Application or Software that come under over the top service have advertisements enabled in them.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a0b92a5 elementor-widget elementor-widget-image\" data-id=\"a0b92a5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1458\" height=\"409\" src=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2019\/05\/What-Is-OTT-Advertising-new.webp\" class=\"attachment-full size-full wp-image-68392\" alt=\"What-Is-OTT-Advertising-new\" srcset=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2019\/05\/What-Is-OTT-Advertising-new.webp 1458w, https:\/\/mplan.media\/staging\/wp-content\/uploads\/2019\/05\/What-Is-OTT-Advertising-new-300x84.webp 300w, https:\/\/mplan.media\/staging\/wp-content\/uploads\/2019\/05\/What-Is-OTT-Advertising-new-1024x287.webp 1024w, https:\/\/mplan.media\/staging\/wp-content\/uploads\/2019\/05\/What-Is-OTT-Advertising-new-768x215.webp 768w\" sizes=\"(max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw \/ 12)), (min-width: 53rem) calc(6 * (100vw \/ 12)), 100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1c2f792 e-con-full sgle-post-third-sec-inner-two e-flex e-con e-child\" data-id=\"1c2f792\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bd97b2e elementor-widget elementor-widget-heading\" data-id=\"bd97b2e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why Choose OTT Advertising?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-643e178 elementor-widget elementor-widget-text-editor\" data-id=\"643e178\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Audience Growth<\/strong>\u00a0 \u2013\u00a0\u00a0India is one of the fastest growing countries using over the top services in the world. According to a KPMG study, it is expected to reach more than 100 Million subscribers by 2023. It has grown rapidly over the last couple of years in India and now it offers a humongous reach to a variety of audiences. It is expected to overtake traditional TV within a few years.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c6bfb1e elementor-widget elementor-widget-text-editor\" data-id=\"c6bfb1e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Reduced Data Rates<\/strong>\u00a0 \u2013\u00a0Due to the reduction in data costs in India, streaming videos on mobile has become cheaper than purchasing TV channel subscription &#038; the television itself. Brands get high ground for their Ad visibility on this front since users use mobile phones more than Television and other media.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3fa1c1c elementor-widget elementor-widget-image\" data-id=\"3fa1c1c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1458\" height=\"409\" src=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2019\/05\/Why-Choose-OTT-Advertising-new.webp\" class=\"attachment-full size-full wp-image-68391\" alt=\"Why-Choose-OTT-Advertising-new\" srcset=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2019\/05\/Why-Choose-OTT-Advertising-new.webp 1458w, https:\/\/mplan.media\/staging\/wp-content\/uploads\/2019\/05\/Why-Choose-OTT-Advertising-new-300x84.webp 300w, https:\/\/mplan.media\/staging\/wp-content\/uploads\/2019\/05\/Why-Choose-OTT-Advertising-new-1024x287.webp 1024w, https:\/\/mplan.media\/staging\/wp-content\/uploads\/2019\/05\/Why-Choose-OTT-Advertising-new-768x215.webp 768w\" sizes=\"(max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw \/ 12)), (min-width: 53rem) calc(6 * (100vw \/ 12)), 100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54f327e elementor-widget elementor-widget-text-editor\" data-id=\"54f327e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Free to stream OTTs<\/strong>\u00a0 \u2013\u00a0Many services are available for free to its viewers. Such platforms work only on an advertising revenue model. Audience sign up on these apps by accepting advertisements on their content. Brands encash this opportunity to plug in ads on the specific service &#038; obtain immense returns.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d757284 elementor-widget elementor-widget-text-editor\" data-id=\"d757284\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Cord Cutters<\/strong>\u00a0 \u2013\u00a0Most millennials enjoy the entertainment of their choice on their smartphones &#038; laptops more than conventional TV. Today\u2019s content buffs are cutting the cord of their Cable TV services in preference of uninterrupted video on demand services. Hence, this a monumental time for OTT ads as cable subscribers is dropping across the board.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8ea176 elementor-widget elementor-widget-text-editor\" data-id=\"f8ea176\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Analytics<\/strong>\u00a0 \u2013\u00a0Most of them provide powerful Analytics tools to help advertisers &#038; content creators as well. At a minimum, it includes impressions &#038; views data. Some providers have more advanced analytics to track Ad performance in real-time giving ad managers an ability to optimize on the go. Thus helping them to create the most compelling environment for viewers to engage with both the content they are watching and Ads as well.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-525548d elementor-widget elementor-widget-text-editor\" data-id=\"525548d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>AI<\/strong>\u00a0\u2013\u00a0With more powerful AI tools available for companies today, OTT apps and software use these AI and Machine learning capabilities to determine the next potential purchase by the user on the internet. So, Advertisers can actually place Ads which are in sync with the user\u2019s future purchases.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f1e2961 elementor-widget elementor-widget-text-editor\" data-id=\"f1e2961\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Targeted Ads<\/strong> \u00a0\u2013\u00a0Most of them provide targeted Ads &#038; real-time tracking of advertisements. They have provision for utmost targeting based on account logged in to the app, age, gender, interested genre, browsing habits &#038; based on several other parameters the Ads are placed in direct focus to the individual. For instance, A teenager using an app for educative purposes will not be shown vulgar Ads on the platform.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17b9518 elementor-widget elementor-widget-image\" data-id=\"17b9518\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1458\" height=\"409\" src=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2019\/05\/Why-Choose-OTT-Advertising2.webp\" class=\"attachment-full size-full wp-image-68390\" alt=\"Why-Choose-OTT-Advertising2\" srcset=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2019\/05\/Why-Choose-OTT-Advertising2.webp 1458w, https:\/\/mplan.media\/staging\/wp-content\/uploads\/2019\/05\/Why-Choose-OTT-Advertising2-300x84.webp 300w, https:\/\/mplan.media\/staging\/wp-content\/uploads\/2019\/05\/Why-Choose-OTT-Advertising2-1024x287.webp 1024w, https:\/\/mplan.media\/staging\/wp-content\/uploads\/2019\/05\/Why-Choose-OTT-Advertising2-768x215.webp 768w\" sizes=\"(max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw \/ 12)), (min-width: 53rem) calc(6 * (100vw \/ 12)), 100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9d6efde e-con-full sgle-post-third-sec-inner-two e-flex e-con e-child\" data-id=\"9d6efde\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-21a6d43 elementor-widget elementor-widget-heading\" data-id=\"21a6d43\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Who Uses OTT?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f798629 elementor-widget elementor-widget-text-editor\" data-id=\"f798629\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The software service providers, FMCG companies, many smartphone OEMs, telecom industry, sports brands, Finance companies, automobile businesses, and more than 70% of startups use the over the top Advertising to get their product or service into the limelight. And as per reports, the number of brands using OTT for advertising is set to rise to unforeseen heights in a couple of years.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-df1b075 e-con-full sgle-post-third-sec-inner-two e-flex e-con e-child\" data-id=\"df1b075\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fdc3e13 elementor-widget elementor-widget-heading\" data-id=\"fdc3e13\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Effectiveness<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9bc4217 elementor-widget elementor-widget-text-editor\" data-id=\"9bc4217\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As per the Video Advertising Bureau, It is the most effective way of brand advertising on the Digital Media space. Time spent on the platform by users is up by 28% from last year, giving more extent for the advertisers to get attention by multiple ad placements. Since rates are based on CPM advertisers only pay for actual ad views\/impressions. Hence, It is on the road to an incredible future which companies are ready to leverage.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4d3c51d0 e-con-full sgle-post-fourth-sec e-flex e-con e-child\" data-id=\"4d3c51d0\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6d23a4c2 elementor-widget elementor-widget-heading\" data-id=\"6d23a4c2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why Mplan?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f5784b6 elementor-widget elementor-widget-heading\" data-id=\"4f5784b6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Mplan Media is a full-service media planning &amp; advertising agency.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35135dd2 elementor-widget elementor-widget-text-editor\" data-id=\"35135dd2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Established in 2015, Mplan a full-service media planning and advertising agency in India. We equip our clients with comprehensive ad inventories across both traditional and digital platforms. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-15678473 elementor-widget elementor-widget-text-editor\" data-id=\"15678473\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>By leveraging Media, Data, Technology, and Commerce, we offer advertising solutions and strategies that empower brands to \u201cPlan Ads Better\u201d ensuring they achieve measurable success.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1ef09042 e-con-full sgle-post-author-sec e-flex e-con e-child\" data-id=\"1ef09042\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-84cbe07 sassy-share-sec elementor-widget elementor-widget-text-editor\" data-id=\"84cbe07\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<strong>Share<\/strong>[Sassy_Social_Share]\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-52ad954b e-con-full related-blgs e-flex e-con e-parent\" data-id=\"52ad954b\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1cfd63f4 e-con-full container-section  e-flex e-con e-child\" data-id=\"1cfd63f4\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6d68ea9e elementor-widget elementor-widget-heading\" data-id=\"6d68ea9e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Related Blogs<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-402671a7 xpro-post-grid-align-left elementor-widget elementor-widget-xpro-post-grid\" data-id=\"402671a7\" data-element_type=\"widget\" data-settings=\"{&quot;space_between&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:20,&quot;sizes&quot;:[]},&quot;column_grid&quot;:&quot;4&quot;,&quot;column_grid_tablet&quot;:&quot;2&quot;,&quot;column_grid_mobile&quot;:&quot;1&quot;,&quot;image_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_height_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_height_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_height_mobile_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;space_between_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;space_between_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;space_between_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:15,&quot;sizes&quot;:[]},&quot;space_between_mobile_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;space_between_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:15,&quot;sizes&quot;:[]},&quot;content_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;content_height_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;content_height_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;content_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;content_height_mobile_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;content_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"xpro-post-grid.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t<div class=\"xpro-post-grid-wrapper xpro-post-grid-layout-1\">\n\n\t\t\t\n\t\t\t\t<div class=\"xpro-post-grid-main cbp\">\n\n\t\t\t\t\t\n<div class=\"cbp-item xpro-post-grid-item\">\n\t\t\t<div class=\"xpro-post-grid-image\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"180\" src=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/07\/Digital-Market-blg-bg-300x180.webp\" class=\"attachment-medium size-medium\" alt=\"Digital-Market-blg-bg\" srcset=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/07\/Digital-Market-blg-bg-300x180.webp 300w, https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/07\/Digital-Market-blg-bg.webp 768w\" sizes=\"(max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw \/ 12)), (min-width: 53rem) calc(6 * (100vw \/ 12)), 100vw\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"xpro-post-grid-content\">\n\n\t\t\n\t\t\n\t\t<a href=\"https:\/\/mplan.media\/staging\/blog\/top-10-digital-marketing-ideas-for-your-business\/\">\n\t\t\t<h2 class=\"xpro-post-grid-title\">Top 10 Digital Marketing Ideas For Your Business<\/h2>\n\t\t<\/a>\n\n\t\t\n\t\t\t\t\t\t\t<a href=\"https:\/\/mplan.media\/staging\/blog\/top-10-digital-marketing-ideas-for-your-business\/\" class=\"xpro-post-grid-btn\">Read More<\/a>\n\t\t\t\t\n\t\t\n\t<\/div>\n<\/div>\n\n<div class=\"cbp-item xpro-post-grid-item\">\n\t\t\t<div class=\"xpro-post-grid-image\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"180\" src=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/07\/amazon-adv-blg-bg-300x180.webp\" class=\"attachment-medium size-medium\" alt=\"amazon-adv-blg-bg\" srcset=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/07\/amazon-adv-blg-bg-300x180.webp 300w, https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/07\/amazon-adv-blg-bg.webp 768w\" sizes=\"(max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw \/ 12)), (min-width: 53rem) calc(6 * (100vw \/ 12)), 100vw\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"xpro-post-grid-content\">\n\n\t\t\n\t\t\n\t\t<a href=\"https:\/\/mplan.media\/staging\/blog\/why-amazon-advertising-is-important-for-every-selling-business\/\">\n\t\t\t<h2 class=\"xpro-post-grid-title\">Why Amazon Advertising Is Important For Every Selling Business<\/h2>\n\t\t<\/a>\n\n\t\t\n\t\t\t\t\t\t\t<a href=\"https:\/\/mplan.media\/staging\/blog\/why-amazon-advertising-is-important-for-every-selling-business\/\" class=\"xpro-post-grid-btn\">Read More<\/a>\n\t\t\t\t\n\t\t\n\t<\/div>\n<\/div>\n\n<div class=\"cbp-item xpro-post-grid-item\">\n\t\t\t<div class=\"xpro-post-grid-image\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"180\" src=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/07\/5-cro-blg-bg-300x180.webp\" class=\"attachment-medium size-medium\" alt=\"5-cro-blg-bg\" srcset=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/07\/5-cro-blg-bg-300x180.webp 300w, https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/07\/5-cro-blg-bg.webp 768w\" sizes=\"(max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw \/ 12)), (min-width: 53rem) calc(6 * (100vw \/ 12)), 100vw\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"xpro-post-grid-content\">\n\n\t\t\n\t\t\n\t\t<a href=\"https:\/\/mplan.media\/staging\/blog\/5-top-cro-strategies-businesses-must-focus-on\/\">\n\t\t\t<h2 class=\"xpro-post-grid-title\">5 Top CRO Strategies Businesses Must Focus On<\/h2>\n\t\t<\/a>\n\n\t\t\n\t\t\t\t\t\t\t<a href=\"https:\/\/mplan.media\/staging\/blog\/5-top-cro-strategies-businesses-must-focus-on\/\" class=\"xpro-post-grid-btn\">Read More<\/a>\n\t\t\t\t\n\t\t\n\t<\/div>\n<\/div>\n\n<div class=\"cbp-item xpro-post-grid-item\">\n\t\t\t<div class=\"xpro-post-grid-image\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"180\" src=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/07\/select-influencers-blg-bg-300x180.webp\" class=\"attachment-medium size-medium\" alt=\"select-influencers-blg-bg\" srcset=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/07\/select-influencers-blg-bg-300x180.webp 300w, https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/07\/select-influencers-blg-bg.webp 768w\" sizes=\"(max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw \/ 12)), (min-width: 53rem) calc(6 * (100vw \/ 12)), 100vw\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"xpro-post-grid-content\">\n\n\t\t\n\t\t\n\t\t<a href=\"https:\/\/mplan.media\/staging\/blog\/how-to-select-your-influencers-for-your-next-marketing-campaign\/\">\n\t\t\t<h2 class=\"xpro-post-grid-title\">How To Select Your Influencers For Your Next Marketing Campaign<\/h2>\n\t\t<\/a>\n\n\t\t\n\t\t\t\t\t\t\t<a href=\"https:\/\/mplan.media\/staging\/blog\/how-to-select-your-influencers-for-your-next-marketing-campaign\/\" class=\"xpro-post-grid-btn\">Read More<\/a>\n\t\t\t\t\n\t\t\n\t<\/div>\n<\/div>\n\n\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46dbe3a elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet_extra elementor-pagination-type-bullets elementor-pagination-position-outside elementor-widget elementor-widget-loop-carousel\" data-id=\"46dbe3a\" data-element_type=\"widget\" data-settings=\"{&quot;template_id&quot;:49369,&quot;slides_to_show&quot;:&quot;1&quot;,&quot;slides_to_show_mobile_extra&quot;:&quot;1&quot;,&quot;slides_to_scroll_mobile_extra&quot;:&quot;1&quot;,&quot;slides_to_scroll_mobile&quot;:&quot;1&quot;,&quot;_skin&quot;:&quot;post&quot;,&quot;slides_to_show_laptop&quot;:&quot;3&quot;,&quot;slides_to_show_tablet_extra&quot;:&quot;3&quot;,&quot;slides_to_show_tablet&quot;:&quot;2&quot;,&quot;slides_to_show_mobile&quot;:&quot;1&quot;,&quot;slides_to_scroll&quot;:&quot;1&quot;,&quot;edit_handle_selector&quot;:&quot;.elementor-loop-container&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;infinite&quot;:&quot;yes&quot;,&quot;speed&quot;:500,&quot;offset_sides&quot;:&quot;none&quot;,&quot;pagination&quot;:&quot;bullets&quot;,&quot;image_spacing_custom&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;image_spacing_custom_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_mobile_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"loop-carousel.post\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"swiper elementor-loop-container elementor-grid\" role=\"list\" dir=\"ltr\">\n\t\t\t\t<div class=\"swiper-wrapper\" aria-live=\"off\">\n\t\t<style id=\"loop-49369\">.elementor-49369 .elementor-element.elementor-element-cfa58dc{--display:flex;--flex-direction:column;--container-widget-width:100%;--container-widget-height:initial;--container-widget-flex-grow:0;--container-widget-align-self:initial;--flex-wrap-mobile:wrap;--justify-content:space-between;--gap:16px 16px;--row-gap:16px;--column-gap:16px;--margin-top:0px;--margin-bottom:0px;--margin-left:0px;--margin-right:0px;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-49369 .elementor-element.elementor-element-8bc4e40{--display:flex;--gap:0px 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data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-cfa58dc e-con-full e-flex e-con e-parent\" data-id=\"cfa58dc\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-8bc4e40 e-con-full e-flex e-con e-child\" data-id=\"8bc4e40\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-082d1f0 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"082d1f0\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"461\" src=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/07\/Digital-Market-blg-bg.webp\" class=\"attachment-full size-full wp-image-68283\" alt=\"Digital-Market-blg-bg\" srcset=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/07\/Digital-Market-blg-bg.webp 768w, https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/07\/Digital-Market-blg-bg-300x180.webp 300w\" sizes=\"(max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw \/ 12)), (min-width: 53rem) calc(6 * (100vw \/ 12)), 100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f5a80db e-con-full e-flex e-con e-child\" data-id=\"f5a80db\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8f65715 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"8f65715\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/mplan.media\/staging\/blog\/top-10-digital-marketing-ideas-for-your-business\/\">Top 10 Digital Marketing Ideas For Your Business<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d50fa7 elementor-mobile-align-left elementor-widget elementor-widget-button\" data-id=\"4d50fa7\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/mplan.media\/staging\/blog\/top-10-digital-marketing-ideas-for-your-business\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Read More<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"49369\" class=\"elementor elementor-49369 swiper-slide e-loop-item e-loop-item-27044 post-27044 post type-post status-publish format-standard has-post-thumbnail hentry category-digital entry\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-cfa58dc e-con-full e-flex e-con e-parent\" data-id=\"cfa58dc\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-8bc4e40 e-con-full e-flex e-con e-child\" data-id=\"8bc4e40\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-082d1f0 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"082d1f0\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"461\" src=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/07\/amazon-adv-blg-bg.webp\" class=\"attachment-full size-full wp-image-68296\" alt=\"amazon-adv-blg-bg\" srcset=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/07\/amazon-adv-blg-bg.webp 768w, https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/07\/amazon-adv-blg-bg-300x180.webp 300w\" sizes=\"(max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw \/ 12)), (min-width: 53rem) calc(6 * (100vw \/ 12)), 100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f5a80db e-con-full e-flex e-con e-child\" data-id=\"f5a80db\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8f65715 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"8f65715\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/mplan.media\/staging\/blog\/why-amazon-advertising-is-important-for-every-selling-business\/\">Why Amazon Advertising Is Important For Every Selling Business<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d50fa7 elementor-mobile-align-left elementor-widget elementor-widget-button\" data-id=\"4d50fa7\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/mplan.media\/staging\/blog\/why-amazon-advertising-is-important-for-every-selling-business\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Read More<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"49369\" class=\"elementor elementor-49369 swiper-slide e-loop-item e-loop-item-27036 post-27036 post type-post status-publish format-standard has-post-thumbnail hentry category-digital entry\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-cfa58dc e-con-full e-flex e-con e-parent\" data-id=\"cfa58dc\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-8bc4e40 e-con-full e-flex e-con e-child\" data-id=\"8bc4e40\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-082d1f0 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"082d1f0\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"461\" src=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/07\/5-cro-blg-bg.webp\" class=\"attachment-full size-full wp-image-68304\" alt=\"5-cro-blg-bg\" srcset=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/07\/5-cro-blg-bg.webp 768w, https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/07\/5-cro-blg-bg-300x180.webp 300w\" sizes=\"(max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw \/ 12)), (min-width: 53rem) calc(6 * (100vw \/ 12)), 100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f5a80db e-con-full e-flex e-con e-child\" data-id=\"f5a80db\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8f65715 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"8f65715\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/mplan.media\/staging\/blog\/5-top-cro-strategies-businesses-must-focus-on\/\">5 Top CRO Strategies Businesses Must Focus On<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d50fa7 elementor-mobile-align-left elementor-widget elementor-widget-button\" data-id=\"4d50fa7\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/mplan.media\/staging\/blog\/5-top-cro-strategies-businesses-must-focus-on\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Read More<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"49369\" class=\"elementor elementor-49369 swiper-slide e-loop-item e-loop-item-27018 post-27018 post type-post status-publish format-standard has-post-thumbnail hentry category-digital entry\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-cfa58dc e-con-full e-flex e-con e-parent\" data-id=\"cfa58dc\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-8bc4e40 e-con-full e-flex e-con e-child\" data-id=\"8bc4e40\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-082d1f0 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"082d1f0\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"461\" src=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/07\/select-influencers-blg-bg.webp\" class=\"attachment-full size-full wp-image-68311\" alt=\"select-influencers-blg-bg\" srcset=\"https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/07\/select-influencers-blg-bg.webp 768w, https:\/\/mplan.media\/staging\/wp-content\/uploads\/2022\/07\/select-influencers-blg-bg-300x180.webp 300w\" sizes=\"(max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw \/ 12)), (min-width: 53rem) calc(6 * (100vw \/ 12)), 100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f5a80db e-con-full e-flex e-con e-child\" data-id=\"f5a80db\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8f65715 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"8f65715\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/mplan.media\/staging\/blog\/how-to-select-your-influencers-for-your-next-marketing-campaign\/\">How To Select Your Influencers For Your Next Marketing Campaign<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d50fa7 elementor-mobile-align-left elementor-widget elementor-widget-button\" data-id=\"4d50fa7\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/mplan.media\/staging\/blog\/how-to-select-your-influencers-for-your-next-marketing-campaign\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Read More<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Share[Sassy_Social_Share] Over the top (OTT) is a term used to refer to content providers that distribute streaming media as standalone products directly to viewers over the Internet, bypassing regulators, television platforms that act as a controller or distributor of content. It uses an App or software installed on user\u2019s devices to stream audio, video, and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":68389,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35],"tags":[],"class_list":["post-10252","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.9 (Yoast SEO v26.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>OTT advertising agency in India | Mplan Media<\/title>\n<meta name=\"description\" content=\"Ott Advertising Agency. Mplan.media offers the benefits of both worlds combining the power of digital advertising with premium online content.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"OTT Advertising in India: Paradise of Internet Advertising\" \/>\n<meta property=\"og:description\" content=\"Ott Advertising Agency, Mplan.media. It offers the benefits of both worlds combining the power of digital advertising on premium online\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mplan.media\/staging\/blog\/ott-advertising-in-india\/\" \/>\n<meta property=\"og:site_name\" content=\"Mplan Media\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mplanmedia\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-05-03T07:40:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-27T10:28:56+00:00\" \/>\n<meta name=\"author\" content=\"Team Mplan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"OTT Advertising in India: Paradise of Internet Advertising\" \/>\n<meta name=\"twitter:description\" content=\"Ott Advertising Agency, Mplan.media. 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