Advertising on Ola cabs

India’s biggest cab aggregator & one of the fastest-growing taxi hiring firms in the world, Ola has over 60% market share of the ride-sharing market in India. It serves over 18 Million customers covering 120+ cities & over 50M rides per month. Ola Play & Ola App are the 2 digital platforms where a brand’s ads are displayed: Ola App & Ola Play. The biggest advantage of using ola advertising is the customer profiling option. Profiling in terms of context, devices & custom cohorts such as frequent fliers, outstation travellers, students, working professionals or office goers, 10X ROI than other channels, only genuine impressions assured & undivided user attention.

Why Ola?

5.5+ Million

5.5+ Million users/month

Ensures a high

Ensures a high reach

Quick visibility

Quick visibility among the rider

Non Avoidable Ads

Non Avoidable Ads on the App

1+ Million

1+ Million unique users

1.5 app

1.5 app bookings/day

Effective use of ola branding for your business

Location

Narrow down the cities or areas in a city to advertise your product/services of your brand.

Target audience

Focus on what kind of target audience (TG) should receive your message, audience using economical cars or the ones who book ola luxury cars.

Placement

Decide whether your ads need to be placed on the car as CAR WRAPS or on the LED screens & tablets inside the cars or if you prefer going for ads on seat backs.

Duration

Will the car advertising campaign be effective in one month or lesser; the duration will determine the cost of the taxi advertising campaign.

How Mplan helps?

How Mplan helps? Mplan offers services as external branding, internal branding, sampling /leaflet distributions, inside cab branding, digital ads on ola app and ola play tablets executed within the assured time frame. We are experts in media planning & buying for transit advertising services such as ola cab branding in most major cities in India.

We use data driven media planning strategies to help out clients plan their next advertising campaigns. Also offers media buying solutions, campaign implementation, post campaign performance measurement, metrics & data gathering, improvisation techniques for your subsequent phase of campaigning & more in one media plan.

Slider

Contact us to get your brand ads on ola cabs