Most successful businesses practice a combination of online and offline marketing strategies to generate leads and boost sales. Simple offtech activation actions are easy ways to spread the business name in subtle but effective ways. In marketing, you have the classic acronym AIDA. It stands for attention, interest, desire, and action. The first thing you want to do is get your audience’s attention.
- Setting up a VR Booth.
- Bluetooth based user to user promotion.
- Branded giveaways (like pens or shirts)
Reason Why It Is A Better Investment:
This way you are offering your audience a way to interact with your business. It takes their relationship to a much higher level than simply the passive consumption of a video. For instance, if you want to show your new building or latest product, you can show the actual 3D model in full real-life scale. This gives your audience a better representation of what you’re offering them.
The idea is to:
- Help you advertise using innovative techniques.
- Involving the consumers physically with the brand to provide them with a better experience.
Offtech activations can encompass a variety of efforts and methods of getting your message seen. Thus, helping in promoting the brand on a large scale.
Holidays and offtech Activation
During holiday seasons, malls can serve as the best platform to carry out these offtech activations that can go on for longer durations, allowing more and more people to connect with the brand, eventually helping in successfully achieving the campaign objectives.
Offtech Activations can really help promoting a business. We, at MPlan, help you achieve your campaign objectives in the best ways possible.
Mplan also provides the resources so that our clients can dive into deeper analysis like:
- Location analysis
- Average spend
- Consumer analysis
- Mall type
- Historical campaign details