Media Research

Media Research

Media research is the study of the social, psychological and physical aspects and effects
of the different mass media. It includes collecting and analyzing information with regard to newspapers, magazines, radio, TV, Cinema and other mass media.

  • We at MPlan do research for the clients to get them all possible options, be it conventional or non-conventional media buys.
  • Our research includes on-ground and previous performances of media inventory.
  • We carefully analyze which media is most likely to engage, the client’s objectives, industry trends and much more.

The goal of media research is to understand the media audience. When you know your audience, it helps you to send more targeted advertising messages. The importance of research in media varies quite extensively, depending on the industry in focus however in-depth analysis of audiences, markets, and media.

Consumer Research

into behavior, media, demographics, and platforms.


for outdoor and print media buying

Cost Forecasting

to estimate the amount spent based on the client’s objectives

MPlan provides you with the best research tools. We evaluate the factors beyond what database can tell. The research we conduct guides the recommendations for the campaign ensuring that the buy is extremely targeted.