Media campaign analysis may include:
- A complete overview of placements distinguished on the basis of media, type, and timing.
- Impressions, clicks, and other actions that digital media placements drive.
- An evaluation of campaign performance and audience insights, and options for improvement.
We aim at providing all internal constituents with consistent reporting against multiple Key Performance Indicators (KPIs), covering the needs of Media, Marketing, Finance and Internal Audits. MPlan takes care of the number crunching of media buys for any media inventory as well. This involves 3rd party audits, report analysis, ROI analysis etc.
Traditional Media Buying
We tag print, TV and radio ads with a strong call-to-action that is aligned with campaign goals and KPIs.
Our process allows us to evaluate the performances of your buys and identify areas of improvement.
Digital Media Buying
We track metrics on the basis of placement and campaign.