Media Analysis done by MPlan offers its clients a clear and insightful evaluation of their global media coverage which will help them understand their brand reputation and PR effectiveness. For the significant amounts that one pays, they would want to be reassured about their investment being done competitively and would want to know whether any improvements in efficiency are possible.
Media campaign analysis may include:
- A complete overview of placements distinguished on the basis of media, type, and timing.
- Impressions, clicks, and other actions that digital media placements drive.
- An evaluation of campaign performance and audience insights, and options for improvement.
We aim at providing all internal constituents with consistent reporting against multiple Key Performance Indicators (KPIs), covering the needs of Media, Marketing, Finance and Internal Audits. MPlan takes care of the number crunching of media buys for any media inventory as well. This involves 3rd party audits, report analysis, ROI analysis etc.
Traditional Media Buying
We tag print, TV and radio ads with a strong call-to-action that is aligned with campaign goals and KPIs.
Our process allows us to evaluate the performances of your buys and identify areas of improvement.
Digital Media Buying
We track metrics on the basis of placement and campaign.
We, at MPlan, help our clients achieve each campaign’s objective goals. Our solutions help our clients in benchmarking against the standard competition. We realize the importance of 3rd party audits and help our clients optimise their efficiency and effectiveness in media buying.