A new study by Harvard Business School found that people trust Facebook and Instagram ads more than any other type of ad. The study, which surveyed over 2000 consumers, found that 68% of respondents said they trusted Facebook and Instagram ads “a lot” or “somewhat,” while only 12% said they didn’t trust them at all. This is good news for businesses who are looking to invest in social media advertising, as it shows that people are more likely to engage with and remember ads that they see on these platforms. However, it’s important to note that not all Facebook and Instagram ads are created equal. In order for your business’s social media advertising to be effective, it needs to be well-crafted and targeted to your specific audience. That’s where a Facebook & Instagram Advertising Agency comes in. They specialize in creating and executing effective social media advertising campaigns for businesses of all sizes.

Why Facebook & Instagram Advertising

One of the most effective ways to reach your target audience. With over two billion active users on Facebook and 800 million on Instagram, there’s a good chance that your target market is using one or both of these platforms.
Social media allows you to create targeted ads. You can target people based on their location, age, gender, interests, and more. This ensures that your ads are seen by the people who are most likely to be interested in what you have to offer.
Social media advertising, like Facebook ads and Instagram ads, is relatively inexpensive. You can get started with a small budget and scale up as needed. This makes it a great option for businesses of all sizes.
Social media advertising is flexible. You can experiment with different ad formats, strategies, and tactics to find what works best for your business.
Social media advertising is a great way to build relationships with your target audience. You can interact with them directly, answer their questions, and provide valuable content that they’ll appreciate.

If you’re serious about marketing your business on Facebook and Instagram, then working with a Facebook and Instagram advertising agency is a smart choice. From creating targeted ads to tracking results to staying up-to-date on the latest trends, an agency can provide a wealth of benefits that will help you achieve your goals.

Full Spectrum of Targeting Parameters

  • Demographics: Targeting based on location, where they live, where they go, age, gender, education level, job title & more.
  • Interests: Facebook & Instagram let you target people based on their interests. Eg, if you’re selling running shoes, you could target people who have shown an interest in running, fitness, health etc.
  • Lookalikes: Create “lookalike” audiences of people who share similar characteristics to your current customers which is a great way to reach new people who are likely to be interested in what you have to offer.
  • Custom audiences: Create custom audiences of people who have already interacted with your business in some way. Eg, you could target people who have visited your website or subscribed to your email list.
  • Retargeting: Retargeting is a form of a custom audience where you target people who have already taken a specific action, such as adding an item to their shopping cart on your website.

Personalised Facebook Instagram Ad STRATEGIES!

Fully customized PPC strategies, catered to the client’s exact needs
Using every dimension for effective competitor intelligence.
Serving businesses big/small, all-round holistic approach, ROI driven campaigns.
Transparent & customized reporting, track performance by analytics.

Expertise to Create Targeted Ads

The first benefit of using a Facebook and Instagram advertising agency is that they have the expertise to create targeted ads. They will take into account your target audience, your budget, and your goals when creating an ad campaign. This ensures that your ads are seen by the people who are most likely to be interested in what you have to offer. Targeted ads are important because they reach people who are actually interested in what you’re offering instead of just spraying a message out to everyone and hoping someone bites. By targeting specific demographics, interests, or even locations, you can ensure that your message is getting in front of the right people.


Track the Results of Your Ad Campaigns

We help you track the results of your ad campaigns so that you can see how effective they are. The metrics such as reach, impressions & clicks give you a clear idea of how your ads are performing. This information is important because it allows you to make changes to the campaign in order to achieve the best results. If you’re not tracking the results of your ad campaigns, then you’re essentially shooting in the dark. Without knowing what’s working & what isn’t, it’s difficult to improve upon those results. We help you track your progress so that you can fine-tune your approach for maximum effectiveness.


Save Time and Money

Another benefit of us is that it can save you time & money. Planning & executing a successful Facebook campaign can be a full-time job. If you don’t have the manpower or the expertise to do it yourself, then working with Mplan is a wise investment. In addition, agencies typically have access to discounts & special offers that individual businesses don’t. We offer expertise in terms of Facebook & Instagram media strategies, campaign optimisation techniques, budgeting & best practices to avoid trial & error for brands. This means that you can get more bang for your buck.


Choosing the Right Digital Agency

You might be wondering how to go about choosing the right one. Choosing a digital agency like Mplan solves all your queries in one go. 1st, consider your budget: we are a digital advertising agency that fits within your budget & can help you get the most results for each penny. 2nd, consider your goals: we help you reach what are you hoping to achieve with your social media campaign. Finally, our portfolio & our experience in working with businesses similar to yours gives us that added advantage.


Stay Up-to-Date on the Latest Trends

Finally, working with an agency like Mplan can also help you stay up-to-date on the latest trends in social media advertising. This is important because the landscape of social media is always changing, trends evolve, campaigning techniques change & algorithms change (almost every month) What works today might not work tomorrow. By working with Mplan, you can be sure that your campaigns are using the latest and most effective strategies giving you the best results almost every time.

Plan Ads Better.

Why Mplan

At Mplan, you’ll have access to a dedicated team of experts who help you create effective ads, choose the right targeting options & set up your campaign for success. We have the experience & knowledge to help you create campaigns that are effective & efficient. With a deep understanding of all targeting parameters & how to use them to create effective ad campaigns. Mplan Media is a Facebook & Instagram advertising agency to help you with your PPC campaigns. Contact us for a quality digital advertising campaign.

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