Campaign Objective

To spread awareness about the college admissions & highlight 100% placements for students.

Platforms

fever104
radio-city
big-fm

radio-mirchi

Mplan’s role in increasing the admission numbers, improving brand image for Atria Institute.

Mplan’s approach

Target north Indian & eastern crowd by using radio as a 360-degree medium, sponsored shows, constant Jingles, RJ mentions. Hoarding ads across the multi areas in & around a 5-kilometre radius of the institute.

Outcomes

college-favourability

5 times rise in college favourability

2x

Increase in admission queries

demand

50% increase in overall contact volumes