Campaign Objective

Using the digital medium to improve the rate of online savings accounts.

Platform

fb-logo

Facebook

Mplan’s role in improving account opening rate for the client Fincare

Mplan’s approach

Targeting digitally active users to push ads promoting easy online-based & zero balance accounts services of the client.

Outcomes

2x

20% increase in enquiries

5X increase in overall eProduct sales

opening-account

10,000+ new account openings