My Petrol Pump
Campaign Objective
To increase brand awareness among the local businesses, industries in & around Bangalore.
Platforms
Radio
Bus Branding
Mplan’s role in increasing hyper-local brand recalls for the client My Petrol Pump.
Mplan’s approach
Targeting top radio stations in Bangalore, Multiple ads approach: Jingle variations & RJ Mentions, holistically using bus branding to uplift radio campaigns, chose main factory/industry routes in Bangalore.
Outcomes
25% Increase in enquiries
3X brand recall by share of voice
1 Million unique eye-balls: 15 buses, 12 hrs/day, 30 days
