Campaign Objective

To increase brand awareness among the local businesses, industries in & around Bangalore.

Platforms

radio-city

Radio

BUS-BRANDING

Bus Branding

Mplan’s role in increasing hyper-local brand recalls for the client My Petrol Pump.

Mplan’s approach

Targeting top radio stations in Bangalore, Multiple ads approach: Jingle variations & RJ Mentions, holistically using bus branding to uplift radio campaigns, chose main factory/industry routes in Bangalore.

Outcomes

2x

25% Increase in enquiries

3x

3X brand recall by share of voice

eye-balls

1 Million unique eye-balls: 15 buses, 12 hrs/day, 30 days