Campaign Objective

Increase in sales for 2 wheelers sold in the Suzuki dealership during the festive season.

Platform

CINEMA

Static screen ads for a period of 1 month

Mplan’s role in boosting sales during the festive period for the client Aryan Suzuki.

Mplan’s approach

Cinema campaign targeting youth audience, Movie analysis, mall analysis, geo-analysis with top cinema chains.

Outcomes

demand

3.5X increase demand enquiry

quiers

50% rise in product enquiry

favourability

3 times brand favourability