Aryan Suzuki

Mplan’s role in boosting sales during the festive period for the client Aryan Suzuki.

Cinema-advertising-case-study-for-the-Automobile-Industry
Cinema-advertising-case-study-for-the-Automobile-Industry

Campaign Objective

Increase in sales for 2 wheelers sold in the Suzuki dealership during the festive season.

Mplan’s Role

Mplan’s role in boosting sales during the festive period for the client Aryan Suzuki.

Mplan’s approach

Cinema campaign targeting youth audience, Movie analysis, mall analysis, geo-analysis with top cinema chains.

Outcome

Cinema-advertising-case-study-for-the-Automobile-Industry

3.5X increase demand enquiry

Cinema-advertising-case-study-for-the-Automobile-Industry

3 times brand favourability

Cinema-advertising-case-study-for-the-Automobile-Industry

50% rise in product enquiry