Campaign Objective

Reach out to the students & parents in Karnataka about upcoming KMAT. Use of scroll ads to constantly reach an audience.

Platforms

tv9

TV9 Kannada television campaign

Mplan’s role in increasing the awareness & reach for KMAT 2020 online tests in Karnataka for Karnataka Private Post Graduate Colleges Association.

Mplan’s approach

Using Mplan’s Tech Wing to develop an AR-based 3D application & run a campaign to do surrogate marketing of Royal Stag alcohol bottles in respective stores.

Outcomes

queries

2X increase in contact enquiries

online-registration

5X increase in online registrations