Campaign Objective

Creating brand buzz to act as a catalyst in launching the brand in the southern part of India.

Platform

fb-logo

RJ as the influencer to talk about the brand, where the video was uploaded on the main Facebook page of Radio city.

Mplan’s role in successful brand activation in a new city for the client Gems Selections.

Mplan’s approach

Digi-Radio campaign on top radio stations, using RJ as the influencer, uploading promotional posts on Radio’s social media pages.

Outcomes

brand-buzz

Creation of brand buzz

business-launch

Successful store launch

100-calls

100+ calls for gemstones enquiry

impressions

30% increase demand enquiry