If you’re going to advertise, it only makes sense to spend your advertising money where you could get the maximum results. Radio is the best medium for that.
Here are some reasons why radio could be the best choice:
1) You’re always on the front page with radio.
With radio advertising you are front and center in the listener’s attention span when your ad is on the air. You’re never buried in between pages and you’re never surrounded by your competitor’s ads. With radio, you are always on the front page.
2) Radio’s targeted advertising sells.
Radio’s variety of formats allows you to pinpoint your advertising on the station or stations that best match your customer’s interests. You cannot pinpoint advertising in the broad-reach, scattershot newspaper and TV media forms. Radio’s unique targeting ability saves your money.
3) Reach is nice, but frequency sells.
Psychologists tell us that consumers need to be exposed to an advertising message at least three times before it begins to penetrate. Most local businesses cannot afford the necessary three-times-plus frequency that effective advertising demands, except on radio. Radio is the reach and frequency medium that you can afford easily.
4) Radio stars in the theater of the mind.
Radio stars in the theater of the mind, stimulates emotion-filled images within the listener’s own mind — voices, music, sound effects, recall of video images. No matter how small or large the advertiser, Radio allows creativity to brand and create a unique identity that consumers will remember.
5) Radio is an active medium in an active society.
Passive forms of advertising simply list merchandise or tell you where a product is available. Radio is an active medium capable of stirring emotion, creating demand, and selling your product or service.