Top Facts You Need To Know About Indian Cinema Advertising

Indian cinema advertisement

Cinema is an upcoming advertising medium. Here are some facts that show how cinema advertising has progressed over the years.

  1. The client mix for in-cinema advertising has seen a gradual change over the years, from a government focused medium – as much as 80 per cent of the advertising revenue was attributed to public sector advertising about three to four years ago – to a focus on local and corporate advertising – the latter alone occupying around 55 per cent of the portfolio.
  2. Currently, the ad duration for a single screen is about three to four minutes per film as against approximately 20 minutes for multiplexes, suggesting potential for ad volume growth in single screens.
  3. The in-cinema advertising in India is currently approximately at 1% of the total ad-spends and it could grow at 20% to 25% per annum over the next five years.
  4. Currently cinema advertising is close to ₹525 crore market which is slated to grow further.
  5. Cinema is expected to grow by 15% in 2017, taking the total Cinema advertising revenue to nearly ₹600 crores.
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