Opting for a more traditional marketing medium other than digital has proved to be an effective strategy for the e-commerce brands like Amazon,Flipkart, e-bay and many more.
It might seem counterintuitive but it also speaks to the limitations of digital media or even e-commerce in that you can’t reach everyone from the general population every time just through digital media alone. In a marketplace swarming with sellers, sometimes traditional approaches like television advertising are critical for getting the message out and spreading awareness about the brand.
TV advertising forms a significant part of media mix for these e-commerce brands. By advertising through this traditional medium the traffic of their portal increases and so does awareness and trust. These ads have helped to break the clutter and to reach across all target audience which has been achieved by targeting different channels covering all the genres and different languages.
The e-commerce brands advertising through television have witnessed significant increase in prospective customer response.
There has been a spurt in traditional advertisements by e-commerce sites and this is primarily because mass media such as television tends to bring more credibility and ROI. There is every reason to believe that these trends will accelerate, which will dramatically transform the consumers interaction with marketers.