Print Advertising in Digital Generation in India
Yes, there has been the rapid surge of internet and social media. Digital advertising has become rampant in almost every …Continue reading “Print Advertising in Digital Generation in India”
Television advertising for small business
With exciting opportunities opening up at a dizzying pace, television advertising remains one of the most powerful medium through which …Continue reading “Television advertising for small business”
How to use BARC data for Television Advertising in India?
India has over 1000 television channels in a variety of different languages. With the growth in the number of channels …Continue reading “How to use BARC data for Television Advertising in India?”
5 Reasons Why you Should Advertise on Radio
Every business wants instant recognition. To achieve this, radio advertisement is the best option. It is extremely flexible and feasible …Continue reading “5 Reasons Why you Should Advertise on Radio”
Is outdoor advertising effective in today’s digital era?
OOH has seen new a lease of life in the digital world. Opportunities for cross/multi-platform campaigns have given new challenges …Continue reading “Is outdoor advertising effective in today’s digital era?”
Budgeting for TV advertising in this digital age in India
Don’t be in a hurry to shift too much of your budget to the digital end. As all other mediums, the …Continue reading “Budgeting for TV advertising in this digital age in India”
