Marketing Channels: Which One To Choose And How

marketing channel

It sounds fancy, but marketing channels are simply the different ways you can communicate with customers, clients, donors, volunteers, etc. There are endless marketing channel available, that range in cost from, nothing to a lot.

The Channels

Let’s take a look at some of the most effective channels that a business can use to reach out to its customers.

TV Ads

Television has enormous scale and reach. An ability to entertain using the best production technology and techniques means television will always be able to engage consumers with its commercials. It is one of the most effective ways to help brands and business sell their products and services.

Print Media

With the technology growing so fast these days most people think that print media is dead which is clearly a misconception. Print marketing is so effective in engaging, enticing and gaining the full attention with the content they present before the audience that they actually slow down when they have a magazine or paper in their hands and actually read, not just the news but the ads as well.

Radio Ads

Be it an event where the station personalities broadcast live from your business, you giving an interview about your company or a jingle playing on-air, this form of marketing can be helpful in building a name for your brand.


It is one of the easiest ways to reach out to the customers. You can start by creating a page. But it is just the start after which you need to develop a proper strategy and follow it to attract more and more followers. This can be done in a few simple steps-

  • Develop a creative brief.
  • Create an engaging experience.
  • Develop a conversational calendar.

There are many more channels as well but deciding which ones to use and for what purposes is a critical element of business strategy, regardless of what business you own.

Steps to follow

Here are few points that you can follow that will help you select the right channel:

  1. Review performance of channels currently used.
  2. Score other potential channels for market fit and potential returns.
  3. Select new mix of channels for managing.
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