Airport ads capture the attention of three of every four business frequent fliers, who actually read them
With businesses going global, income levels increasing and the government coming up with supportive policies and regulations, business travel sector in India has been seeing a rapid growth. In fact by 2019, the country is likely to appear in the list of top six business travel markets of the world.
Business travelers comprise largely of business owners or top executives of organizations. Most of these travel at least three to four times a year, with some even extending their trips for leisure. Airport advertising would be the best way to reach out to these decision makers.
Prolonged Exposure – Assured Visibility
Long dwell times of passengers at baggage claim areas and terminals offer extended exposure to airport ads. This makes it easier for brands to convey their messages to sophisticated consumers, who make up for a captive audience.
Round-the-clock Availability – Cost-effective Investment
Since airports work round-the-clock, brands can enjoy maximum exposure in a cost-effective manner. Moreover, state-of-the-art mediums of communication make it very easy for the ads to get noticed. The uncluttered means of communication provides an ideal way to convey brand messages with great clarity.
Multiple Advertising Options – More Exposure
Airports provide for a variety of advertising options such as free standing kiosks, backlit dioramas, state of the art L.E.D, scrolling displays, plasma panels, stairway columns, luggage push carts, gates, wall wraps, freestanding baggage claim directories and terminal walls, all at one place. These offer maximum exposure to brands.
Higher conversion rates – Maximum ROI
Since the airport ads reach the decision makers directly, the chances of conversions are at the highest. Being tech savvy makes it easier for business travelers to look up for information about the products being advertised and take instant decisions about purchases. The easy availability of internet at almost all major airports of India adds up to their convenience. As a result, brands with powerful airport advertising campaigns can enjoy maximum returns on their investment.
Wider Reach – More Audience
Low cost airfares have made many travelers choose flights over other modes of transportation. As such, almost every airport in India gets crowded with travelers. This makes it easier for brands to reach out to a wider audience and tap into unexplored target markets.
The B2B and B2C Advantage
Whether it is a lifestyle product or a business need, every product or service will find its market through airport advertising. While B2C advertisers can definitely make their mark through their advertising campaigns, B2B brands can find a prime environment at airports to market their products to the right people.
Business travelers are highly responsive to Airport advertisements. Airports not only provide them the opportunity but also the time that they need to make their decisions and purchase the products without any hassles.
As a brand owner, if you haven’t yet opted for airport advertising, you are definitely missing out on a huge opportunity. So, make your move and get ready to reap the incredible benefits of airport advertising.