With such a huge and diverse population as that of India it is a challenging task for the brands to reach out and advertise on such a large scale. But with innovative techniques and strategic planning some advertisers are able to get out their message and promote the brand successfully. They try coming up with new and creative ideas so as to leave an impact on the audience. Here are the advertisers who hold up the top 5 positions when it comes to advertising in India:
HINDUSTAN LEVER LTD
Hindustan Unilever Limited (HUL) India’s largest consumer goods company with a heritage of over 80 years in India holds the position of number one advertiser in India with over 150396 insertions currently. With over 35 brands spanning 20 distinct categories such as soaps, detergents, shampoos, skin care, toothpastes, deodorants, cosmetics, tea, coffee, packaged foods, ice cream, and water purifiers, the Company is a part of the everyday life of millions of consumers across the country.
RECKITT BENCKISER (INDIA) LTD
The 150 years old company known for household cleaning products, consumer healthcare and personal care products holds the second position on the list with 61093 insertions at present. Reckitt Benckiser’s brands include the antiseptic brand Dettol, the sore throat medicine Strepsils, the hair removal brand Veet, the immune support supplement Airborne, the air freshener Air Wick, Calgon, Clearasil, Cillit Bang, Durex, Lysol, Mycil and Vanish.
AMAZON ONLINE INDIA PVT LTD
The tech giant is the world’s largest Internet-based retailer in the world by total sales and market capitalization and bagged the position of the 3rd top most advertiser in India this week with 37410 insertions. The company began as an online bookstore and now sells everything from clothing to electronic items and much more.
CADBURYS INDIA LTD
One of the most famous confectionery products company, famous especially for its chocolate products like Dairy Milk Chocolate is on number 4 as one of the top advertisers in India as of now with 27899 insertions.
PROCTER & GAMBLE
P&G is one of the largest and amongst the fastest growing consumer goods companies in India with now over 650 million consumers across India. This week it’s on number 5 amongst the top advertisers of the country with 26812 insertions. Its presence pans across the Beauty & Grooming segment, the Household Care segment as well as the Health & Well Being segment, with trusted brands that are household names that include Vicks, Ariel, Tide, Whisper, Olay, Gillette, Ambipur, Pampers, Pantene, Oral-B, Head & Shoulders, Wella and Duracell.
This information is according to the data of Week 38: Saturday, 16th September 2017 to Friday, 22nd September 2017 provided by BARC India.